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What It Means When You Trash Your Competition

Iannarino

The Gist: There is never a reason to trash your competition. The more mature your contact, the more you’ll alienate them by focusing on your competitor. You best approach to differentiating yourself from your competition is enriching the sales conversation. Needless to say, I had a lot of feedback.

Cold Call 290
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Climate change SEO survey: Making the web more sustainable

Search Engine Land

This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. But first, let’s explore why the link between SEO and climate change matters. Why ask SEOs about climate change? What’s the link?

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One Cause of an Aversion to Prospecting

Iannarino

They may as well have asked for “a chance to pitch you our service,” as neither phrase promises anything of value in exchange for my time. No sales leader who has their team making cold calls should refuse to take them (lest they offend the vengeful gods of sales and doom your team to six months of missed goals).

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10 Ways To Use Email Marketing To Increase Customer Retention

ClickFunnels

Retention is about maximizing the value of your existing customers. According to every available statistic , one is clearly a better use of your time than the other…. It’s easy to see why 82% of companies say that retaining a customer is less expensive than acquiring a new one. Acquisition is about getting new customers.

Customers 148
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Achieve AI Excellence with The Five Elements Framework

Salesforce

With the rise of AI , everyone has seen how businesses can use AI to simplify and improve their processes. Then, learn how to use AI to reach your goals. The latest technology can make a big impact, but your success hinges on how you use it. Good communication is essential when getting buy-in from your team.

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Quality rater and algorithmic evaluation systems: Are major changes coming?

Search Engine Land

The importance of evaluation In addition to crawling, indexing, ranking and result serving for search engines is the important process of evaluation. In these instances, an ever-expanding legacy of historical data supports a high probability of what users consider more meaningful results, albeit temporarily.

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A Complete Lead Generation System Geared For Success

ClickFunnels

Then you need to build a solid lead generation system. Ready to grow your business faster than you ever thought possible? Your sales funnel. You offer the potential customer a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product.