Martech

OCTOBER 13, 2023

Are you getting the results you want? Are you safe using AI-generated content ? Are you in danger of losing your voice and jeopardizing your client engagement online? Are you being honest? And listening to the most important computer in marketing today — the one between your ears. It depends.

Campaign 135

Campaign Drivers/motivators Clients Technology 135

ClickFunnels

OCTOBER 6, 2021

It provides no context as to who the potential buyer is, why they need a pen, or what special features the pen might have — all critical components of a successful sales dialogue. Of those two parts, it’s the first — defining your target market — that we’ll focus on here. And the better you know them, the more successful you’ll be.

Sell 215

Sell Up-sell Negotiate Follow-up 215

Veloxy

NOVEMBER 29, 2021

While it checks a lot of boxes for Sales Managers, there’s still a lot of work that needs to be done to unlock Salesforce’s potential to accelerate sales at your company. This is a comprehensive guide, so we invite you to use the table of contents to skip to the juiciest parts. Before you continue reading.

Sales 290

Sales Quota Up-sell B2B 290

Partners in Excellence

OCTOBER 30, 2020

Maybe it’s just me, but have you experienced this hugely annoying trend—both in LinkedIn and though email? Every morning, I find my inbox filled with all these annoying emails/InMails. Can we take 15 minutes of your time to talk about how you might help us?” Why don’t they do their homework?

Prospecting 106

Prospecting Customers Assembly Line Education 106

Partners in Excellence

MARCH 21, 2022

My inbox and InMail is filled with sales people trying to provide me insight: Microsoft and Google have gotten huge results using our products! X% of sales people using our solutions exceed their goals, as opposed to Y% who don’t use our solutions (X is always 2-3 times more than Y.) How can you help us? What do we do?

Represent 91

Represent Price Presentation Product 91

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. Let’s get into it, shall we?

Real Estate 119

Real Estate Clients Networking Follow-up 119

Partners in Excellence

APRIL 6, 2022

An interruption is only an interruption when we waste that person’s time! None of these create value for the customer, but just waste their time. .” There are various opinions, pro and con. But, frankly, I think too many are, largely, missing the point. ” Let me unpack these a little.

Cold Call 77

Cold Call Pitch Up-sell Process 77

Veloxy

SEPTEMBER 4, 2023

How do you instantly tell the difference between a good cold email template and a bad one? Depending on your company, cold email writing is commonly shared between sales reps and marketing. Fortunately for you and me, I’ve invited a cold email expert to complement this blog post who has sent over 2.5

Cold Call 130

Cold Call B2B Campaign Clients 130

Partners in Excellence

MARCH 1, 2022

Somehow, they have to find the time to fit this into their already too busy agendas. Instead of doing our job, we force them to do our jobs, robbing them of their time. Let’s think about the many ways we rob the customer of time, by not doing our jobs, forcing the customer to do our work for us.

Customers 52

Customers Quota Pitch Represent 52

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Your business strategy is the roadmap that details your business goals and the actions you will—and will not—take to reach those goals.

Campaign 128

Campaign Trust Hospitality Growth 128

Adaptive Business Services

NOVEMBER 27, 2019

If you have a question about virtually any aspect of selling, a simple Google search will reveal a bounty of answers and, frankly, most of them will be quite good. That’s not to say that you won’t discover a variety of totally dissenting opinions and … therein lies the rub. Your focus needs to be on selling and not on reading.

Technique 71

Technique Sales Up-sell Sell 71

Salesmate

SEPTEMBER 4, 2020

With the help of sales emails, you can connect with potential prospects, nurture and convert them into paying customers. With the help of “Effective” sales emails, you can grab the attention of potential prospects, engage them, and increase your conversion rate. So make sure your emails are worth their time.

Pipeline 103

Pipeline Appointment Sales Follow-up 103

Smart Calling

FEBRUARY 8, 2019

I’ve suggested the same thing with prospects in your database long before there was such a thing as Kondo-ing. What percent of the people in your follow-up file at this very second do you feel will ever do business with you? You’re fairly typical if you answered 50% or less. Anyway, I let it go. Sixty percent?

Follow-up 65

Follow-up Prospecting Start-ups Closing 65

VanillaSoft

MAY 24, 2021

We all make mistakes, and most of the time, they’re just proof we’re trying. However, some mistakes are decidedly un- happy –– not just because they’re easy to avoid, but because making them can affect your bottom line in a major way. At the very least, targeting the wrong people starts your campaign off on the wrong foot.

Sales 52

Sales Appointment Campaign Follow-up 52

Hubspot

APRIL 14, 2014

Joe: Why don''t we have social share buttons on landing pages (or at least the page I''m seeing)? Adding the social share button module increases page load times, decreasing conversion rates as well. Joe: This is how you answer a question! Joe: This is how you answer a question! And here, dear readers, is the blog post.

A/B testing 75

A/B testing Lead generation Conversion Start-ups 75

Beeketing

FEBRUARY 14, 2021

Today’s article on How to Increase Your Ecommerce Business ROI Using SMS Marketing is brought to you by Shane Barker, a digital marketer with 20+ years of experience. Let’s welcome Shane Barker in our blog, and learn from his invaluable experience. Are you behind the curve? I have you covered. .

E-commerce 59

E-commerce Referrals Consult Trust 59

Hubspot

JULY 10, 2019

The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all. Before we dive in, though, make sure you understand the B2B buyer’s journey.

B2B 101

B2B B2C E-commerce Drivers/motivators 101

Sales Hacker

JULY 15, 2019

Unless, that is, you learn how to write cold emails that actually convert. Keep reading to get 25 cold email tips — in 4 areas of mastery — that you can start using today: Cold email tips: the basics. Email best practice applies to every email you send, regardless of its temperature. When you sit down to write an email, relax.

Objectives and Key Results 92

Objectives and Key Results Campaign Trust Prospecting 92

Hubspot

OCTOBER 19, 2018

With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base. So how do you attract people to your email list? Either way, that makes your email sign up form one of the most important things on your site.

Start-ups 98

Start-ups User Experience Technique Customers 98

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally -- you need to work for it. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far.

Pitch 101

Pitch Angle Contact Follow-up 101

Sales Hacker

JULY 26, 2023

And AI (particularly ChatGPT) has supercharged my productivity and learning — and helped me get back some of my oh-so-precious time. I’ll walk you through how AI can make your job as an AE way easier — including specific ChatGPT prompts you can put to use in minutes. Trust me: I’m an AE who’s embraced the change.

Objectives and Key Results 74

Objectives and Key Results Pitch Cold Call Sales 74

ConversionXL

APRIL 24, 2014

Think about every lead magnet you ever signed up for. Of all of those free ebooks, courses & discount codes, how many of those companies did you ever actually become a customer of? How many of them do you still buy from? Imagine my relief when I learned that this neglect isn’t limited to just my inbox.

Price 126

Price Contact Campaign Up-sell 126

Partners in Excellence

AUGUST 30, 2018

I’ve been away from the blog for a bit. There are two I’ve just deleted from my inbox. Every once in a while, I decide to be wild and crazy, and get a different color, most of the time I revert to black. Three continents in 10 days, sitting in yet another airline lounge waiting my next flight.

Manufacturing 53

Manufacturing Finance Price Gaming 53

Partners in Excellence

DECEMBER 4, 2015

Recently, I lamented about the challenge I face with my email Inbox in Your Marketing Is Driving Me Away! I spoke of the ever increasing volume of email messages that are simply irrelevant, undifferentiated, or poorly executed. Click on the link, the blog post provides an interesting summary.

Cross-sell 72

Cross-sell Technique Education High impact 72

Hubspot

OCTOBER 5, 2017

While we (or our team) are racing to hit quota against that clock, though, we can save time and maximize our numbers by investing in the right processes, activities, and skills. Objection: A prospect’s challenge leading to opposing a product or service, i.e. budget, time constraints. Sell, sell, sell. That’s where this guide comes in.

Technique 100

Technique Prospecting Objectives and Key Results Cold Call 100

Sales Hacker

MARCH 11, 2019

Half of you are opening this blog thinking “finally someone’s going to explain what I had been thinking for a long time” The other half are probably thinking, “no, I read the latest report and the average number of touches to engage a prospect in 2019 was xyz” OK, stop, right there.

Prospecting 53

Prospecting Follow-up Campaign Meeting 53

Sales Hacker

JULY 26, 2023

And AI (particularly ChatGPT) has supercharged my productivity and learning — and helped me get back some of my oh-so-precious time. I’ll walk you through how AI can make your job as an AE way easier — including specific ChatGPT prompts you can put to use in minutes. Trust me: I’m an AE who’s embraced the change.

Objectives and Key Results 52

Objectives and Key Results Pitch Cold Call Sales 52

ConversionXL

JULY 19, 2016

If you are an email marketer, chances are that the majority of the articles you read are about growing your list , getting more opens, clicks, etc. But what if your list is growing thanks to all those tips for improvement, but the open and click rates actually deteriorate? Are you doing something wrong?

Campaign 71

Campaign Launch Start-ups Service 71

Hubspot

AUGUST 19, 2015

Content marketing takes time, effort and dedication. But you’re pressed for time everyday. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. So, you just give up. If you can’t do it 110%, you might as well not do it at all?

Follow-up 78

Follow-up Start-ups Process B2B 78

Hubspot

FEBRUARY 9, 2015

It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes.

Networking 78

Networking Promote Drivers/motivators Education 78

Sales Hacker

APRIL 1, 2020

What was the last sales message you received? Now, how did you react to it? Did you open/answer at all? Or did you send it straight to your trash bin? I hate to break it to you, but prospects in your target accounts have the same reaction to your sales messages. So what was it? Let’s dive in.

Prospecting 77

Prospecting Sales Drivers/motivators Contact 77

Hubspot

FEBRUARY 17, 2021

In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. But, unless you had a huge online following of your own, you might just be getting access to the app now. And, how do I get in on the action?”.

Non-Profits 101

Non-Profits Launch Entertainment Real Estate 101

Hubspot

FEBRUARY 6, 2015

It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. But there''s good news for those of you who wish you could spend that time more productively.

Product 78

Product Drivers/motivators Transportation Follow-up 78

ConversionXL

DECEMBER 18, 2015

No matter how many times you read about “the death of email”, it remains paramount in the online world. In fact, I’ll bet you’ll receive at least two emails in the time it will take you to read this article from start to finish. The only limit is your creativity. No, not exactly.

Promote 91

Promote A/B testing Campaign Start-ups 91

Hubspot

MARCH 5, 2016

This post originally appeared on HubSpot's Sales Blog. If you’re super-productive for one hour but slack off the next two, you haven’t been productive. By the time the workday is winding down, our reserve of willpower badly needs replenishing. 1) Check your email. 2) Check your drafts folder. It’s a marathon.

Product 53

Product Follow-up Start-ups Meeting 53

Lead Fuze

SEPTEMBER 30, 2021

While anybody may read blog posts about different sales email templates, not everyone is capable of writing one that converts. Consider this: the typical worker spends over a quarter of their workday in their inbox, making email a critical component of communication, particularly in sales. . Make Your Sales Emails Brief and Simple.

Campaign 52

Campaign Sales Prospecting Finance 52

Hubspot

SEPTEMBER 13, 2015

This post originally appeared on HubSpot's Sales Blog. Here are the top four reasons why your business -- regardless of size, maturity, or industry -- needs a CRM. It’s also unreliable -- if they forget a touchpoint, they risk sending the same email multiple times and annoying a prospect. Is it really worth it?

CRM 75

CRM Territory Contact Customer Relationship Management 75