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One Cause of an Aversion to Prospecting

Iannarino

They may as well have asked for “a chance to pitch you our service,” as neither phrase promises anything of value in exchange for my time. Second, and more importantly, there is no value being traded for the time she is requesting from her prospects. The Gist: Prospecting isn’t easy, but it’s even harder with a poor strategy.

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How to Become Your Client’s Competitive Advantage

Iannarino

You must provide your prospective clients with the ability to improve their results. How would your sales pitch change if you focused exclusively on your client’s results? What if you didn’t mention so much as a word about your company or your solution? Here are five areas where you can play that role.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

You guys did me proud.” For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand. But she knew what she could do only if the CFO would fund an annual budget.

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Streamlining Success: How AI Generated Content is Better

Lead Fuze

You’re not alone. Picture this: you feed your AI tool with key details about your topic and – voila! Picture this: you feed your AI tool with key details about your topic and – voila! It crafts quality blog posts or product descriptions faster than any human could ever dream of doing so.

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Sales Enablement vs. Content Marketing: Why You Need Both

Highspot

But in organizations with sales enablement teams, confusion can sometimes arise from questions about which team owns content creation, delivers guidance to reps, and coaches teams to work together effectively. You can see how these roles further diverge in the table below: . How does content marketing help sales enablement?

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Why we care about adtech: The complete guide

Martech

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Adtech uses programmatic ad buying to increase the efficiency and reach of digital advertising. Programmatic ad-buying.

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How to create an effective sales plan: Tips and examples

PandaDoc

Without further delay, let’s take a look at how you can create an effective sales plan for your business. Types of sales business plan There are several types of sales business plans that you can create, all of which can be supported by a sales or business plan template. What is a sales plan? Need a business plan template?