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SEO, generative AI and LLMs: Managing client expectations

Search Engine Land

It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO from the client perspective. But managing client expectations remains critical.

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The 4 categories of AI that impact marketing: Generative AI

Martech

This first article of the series will look at generative AI, a category that includes tools you might have used — or at least heard plenty about — like OpenAI’s ChatGPT or Google’s Bard (focused on generating text responses to queries), MidJourney and Dall-E (focused on generating imagery) and many others.

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An SEO guide to optimizing your Google Publisher Center account

Search Engine Land

You see Google News surfaces every day. But how do you get your content to consistently show on these surfaces? But your content will only reach its full potential across Google News surfaces if a well-optimized Google Publisher Center account backs it. You can learn how to set up your account right the first time.

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How to Build Online Authority For a More Effective Sales Process

Sales Hacker

When you’ve established your brand as an authority in its field, every move you make towards closure has extra credibility. Credibility leads to trust, and trust means that potential customers meet your sales efforts with minimal skepticism. Many brands tend to prioritize generating traffic when writing blog posts.

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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

When should you use bandit tests, and when is A/B/n testing best? Long-term testing Caveats: potential drawbacks of bandit testing Conclusion. There are many different slot machines (known as ‘one-armed bandits,’ as they’re known for robbing you), each with a lever (and arm, if you will). Question is, when? Short tests 2.

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“Can You Make It More Difficult For Me To Give You My Money?”

Partners in Excellence

This post is purely self indulgent whining. The realtor had listed it on that site, hoping to draw potential buyers. I left half a dozen calls, toward the end I was virtually saying, “Can you pleeeaaaase find a way to let me give you a lot of money????” What I’ve described is pure incompetence.

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6 reasons why SEO audits seem like a waste and how to fix them

Search Engine Land

My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized. Especially if no SEO team has a deep understanding of what you are dealing with, an SEO audit will help you to get up to speed.