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Writing people-first content: A process and template

Search Engine Land

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. Step 1: Goals What is your goal for this content?

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What It Takes to Be a Founder in Today’s SaaS Landscape with HubSpot Co-founders Brian Halligan and Dharmesh Shah (Pod 600 + Video)

SaaStr

Along the way, you invest in customer success and focus on your churn rate. Our mindset from the beginning was if everyone was zigging, we were zagging.” – Brian Halligan. The two tricks to scaling a startup or a small business are: Keep your customer acquisition cost (CAC) low. But the reality is much more difficult.

Follow-up 114
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Aligning your sales team and market strategy with Ted Blosser

criteria for success

Featured on this episode: Ted Blosser on LinkedIn Elizabeth Frederick on LinkedIn Ted Blosser's Resource Recommendations: Founders podcast CFS Resource Recommendations: Leadership for Organizational Growth Subscribe to our blog ! The post Aligning your sales team and market strategy with Ted Blosser appeared first on Criteria For Success.

Sales 52
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Mastering Reflection: A Roadmap to Success in Career Growth and Business Development

Heinz Marketing

Whether you’re an individual aspiring to grow in your role or a business leader aiming to steer your company toward greater success, effective reflection forms the cornerstone of planning for a fruitful future. Reflection of the past is a key piece to how we look at and shape the future.

Growth 104
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Picking a promising leader: 3 must-have qualities

SalesLoft

What is the #1 problem facing your revenue team? Or is it something deeper — something that has the power to make or break your revenue organization? In a nutshell, is the real problem your front line sales leaders? 3 qualities that make a great sales leader A beginner’s mindset Market conditions are constantly changing.

Sports 52
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10 Traits All Great Leaders Possess

Hubspot

This post originally appeared on HubSpot's Agency blog. Here, let's explore effective versus ineffective leadership traits and strategies for honing your leadership skills. Which one will benefit your company? Only you will know which philosophy fits with your core values. For more content like this, subscribe to Agency.

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The Sales Manager’s Guide to Salesforce Automation

Veloxy

How are you expected to deliver Salesforce ROI to the C-Suite if your sales team is spending most of their time on data entry, manual pipeline management, and Salesforce minutia— that is to say if they’re even using Salesforce at all. And share it with your colleagues in sales management. The key is Salesforce automation.

Territory 342