Veloxy

JANUARY 23, 2024

Wondering how to leave a lasting impression on your customers? Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach. Field marketing might be the answer.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Score More Sales

APRIL 11, 2016

Sell your company second. Sell your product or service third. Years ago I learned in professional selling to always: •Sell yourself first.

Sales 52

Sales Sell Service Product 52

Closing Bigger

MAY 9, 2024

With that said here were the 10 big takeaways: Leverage AI for Productivity, Not Replacement: Utilize AI to handle repetitive tasks, freeing up human creativity for strategic thinking and relationship building. Be Transparent About AI Use: Transparency in using AI tools builds trust with customers.

Strategic planning 111

Strategic planning Strategize Relationship building B2B 111

Salesforce

OCTOBER 21, 2021

People talk about their personal brand, but what, really, is a personal brand — and how do you create one? Having a personal brand helps people understand what you’re all about,” said Salesforce Chief Philanthropy Office Ebony Beckwith. How to start your personal brand journey: Map it out.

Entertainment 98

Entertainment Start-ups Follow-up Presentation 98

Search Engine Land

MARCH 14, 2024

This article examines what hidden gems are, how we know Google’s committed to them as part of their future SERP strategy and your options for filling the SERPs with hidden gems that build positive exposure for your brand. Owned content for hidden gems There are a few ways to optimize your website for hidden gems.

Launch 121

Launch Referrals Strategize Networking 121

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. What is a content pillar?

Entertainment 117

Entertainment Technique Follow-up Education 117

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Electricity 136

Electricity Represent Niche Campaign 136

Search Engine Land

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. Because of this, you’ll need to shift your strategies. And building a trusted data foundation is the first step in executing on that vision.

Government 112

Government Campaign Follow-up Conversion 112

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Without the internal experience to execute, we went meta and turned to industry communities to learn about community building. They are critical to scalable return on investment.

Growth 100

Growth B2B Launch Follow-up 100

Martech

APRIL 10, 2024

The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. Think about it: The power to tell compelling stories and the ability to forge relationships are the emotional aspects that differentiate your product. Building authentic brand advocacy 1.

Pitch 105

Pitch Product Electricity Healthcare 105

Martech

FEBRUARY 22, 2024

To overcome these hurdles, you must focus on building authentic connections, leveraging micro-influencers and constantly refining targeting strategies to ensure maximum impact. A good example of this is the casual shirt brand UNTUCKit. This requires a departure from traditional mass advertising approaches.

Niche 104

Niche Territory Education Referrals 104

Search Engine Land

FEBRUARY 21, 2024

However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey. Consumers now access multiple devices and use diverse channels where they expect their favorite brands to be present. Tailor your strategy accordingly.

Customers 114

Customers A/B testing Strategize User Experience 114

Martech

MAY 16, 2024

Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. But it’s important to remember that customer experience management is about the set of practices that your company will employ to design, deliver and improve the customer experience.

Customers 104

Customers B2C UX User Experience 104

PandaDoc

MAY 15, 2024

So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. Key takeaways: Lead nurturing boosts your conversion rate and builds lasting customer loyalty. A brand/customer relationship is, in many ways, like any other relationship.

Appointment 52

Appointment Objectives and Key Results Campaign Legal 52

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 144

Customers Retail GTM Trust 144

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Objectives and Key Results 138

Objectives and Key Results Campaign Launch Follow-up 138

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security.

Trust 116

Trust Represent Legal Niche 116

Martech

APRIL 26, 2024

It may create immersive, interactive and personalized experiences beyond anything we can now imagine. This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. This will have a profound impact. Imagine a game show with viewer-specific puzzles.

Entertainment 106

Entertainment Gaming Education Technology 106

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Finding the right influencers and communities Look for influencers whose followers match your core demographic.

Niche 130

Niche Negotiate Legal Contract 130

Salesforce

NOVEMBER 16, 2023

You’ve probably turned to your network at some point during a decision-making process, for both personal and business matters. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. What is referral marketing and how does it work?

Referrals 124

Referrals E-commerce Promote CRM 124

Search Engine Land

FEBRUARY 23, 2024

Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating. Why we care. Predictive analytics.

A/B testing 120

A/B testing Finance Campaign CRM 120

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. Clear messaging Effective communication is the cornerstone of building a strong brand.

Customers 137

Customers Price Contact Campaign 137

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Relationship building 107

Relationship building Repeat business Campaign Strategize 107

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. Customer personalization and engagement. “Customer expectations will continue to grow year-over-year.

Customers 100

Customers Campaign Repeat business Referrals 100

Martech

APRIL 24, 2024

Customers have come to expect seamless, personalized brand interactions across all touchpoints. Step 1: Establish your data foundation The first step for creating great experiences using AI and Agile marketing is laying your data foundation, which can feel daunting.

Customers 106

Customers Represent Promote Start-ups 106

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. What is B2B content marketing?

Strategize 128

Strategize B2B B2C Trust 128

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. And that personalization is very powerful.

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

OCTOBER 30, 2023

Without a stable, information-rich, and non-duplicated Knowledge Panel, your work building and demonstrating the writer’s E-E-A-T credentials is significantly under-leveraged. The website owner is the person, company, or organization responsible for a website,” according to Google’s SQRG. This is truly a Person update.

Niche 121

Niche Trust Represent Education 121

Salesforce

SEPTEMBER 11, 2023

Anticipate your customers’ needs — and tailor your messaging to fit those needs. This demand for personalization will only continue to grow. The good news is, there’s a blueprint for how to tackle these changes and build a digital engagement strategy that puts your customer’s needs at the center of every interaction.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’

Profit margin 126

Profit margin B2B Campaign Retail 126

Salesforce

JANUARY 29, 2024

If you build it, they will come. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. However, building a strong list takes a smart strategy, the right tools and good execution. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Discussed in this Episode: The challenges of personalization in marketing and the role of AI in addressing these challenges. 08:01) The role of AI in personalization. (10:44)

GTM 91

GTM Finance Pipeline Growth 91

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. What is business casual?” “How

Retail 107

Retail Trust Networking Presentation 107

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B 124

B2B Drivers/motivators Campaign B2C 124

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Legal 117

Legal Strategic partnership Contract Trust 117

Search Engine Land

DECEMBER 21, 2023

Strengthening the technical foundation of your platform to improve discovery and experience is critical. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success.

Real Estate 128

Real Estate UX Customer Relationship Management Relationship Management 128

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Think future-forward.

Objectives and Key Results 93

Objectives and Key Results Cross-sell Campaign Strategize 93