Sales Hacker

FEBRUARY 15, 2024

Poor-quality data costs businesses $700 billion a year, and the average customer’s contact database is 90% incomplete contacts ( source ). Keep Your Messaging Relevant Your targeted lists are businesses and people with varying needs and at different stages of the sales funnel. To improve prospecting, relevance is key.

Prospecting 90

Prospecting Contact CRM Campaign 90

Cerebral Selling

APRIL 6, 2021

Your business case numbers need to be more relevant than ever. When times are tough, being able to craft a high-value business case matters, but the way you present your numbers matters even more! In the case of Vaccine B, one out of every 100,000 people like you who took it would suffer the same side-effect.

Sell 136

Sell Objection handling Hospitality Pitch 136

Lead Fuze

MAY 26, 2023

In this blog post, we will explore various aspects of running a successful digital marketing agency business – from building your own brand presence with professional websites and SEO tools to integrating automation platforms like Zapier for increased efficiency. Incorporate responsive design for seamless browsing across devices.

Objectives and Key Results 98

Objectives and Key Results Price Strategize Clients 98

Martech

MARCH 30, 2022

And it’s switching the client perspective from the platforms to use cases, from the means of technical delivery back to a client’s performance goals, that we see as, as maybe the most useful thing that we can begin to actually do.”. Identify the business challenges first. You need to know what to measure.

Technology 101

Technology Technology Pharmaceutical Clients 101

SaaStr

JANUARY 10, 2024

“Typically that was the marketing hat in my case, but sometimes it was the sales hat or thinking about finance or other areas of the business. If you’re just given a plan without context as to why the business is focused on those goals, you’re unlikely to meet it or succeed. And without that context, you lose out.”

Pipeline 100

Pipeline Growth Strategize Start-ups 100

Martech

DECEMBER 8, 2022

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Ask happy customers for reviews. Asking via email.

Customers 104

Customers Hospitality Follow-up Service 104

Heinz Marketing

APRIL 8, 2020

On one hand, there’s plenty of business as usual going on all around us. I think we’ve all seen examples (in our inboxes, TV commercials and elsewhere) of well-intended attempts at empathy that fall flat or sound just plain awkward. In this case, and with the voicemail scripts above, I think it works. to use?

Sports 99

Sports Pitch Prospecting Sell 99

Search Engine Land

SEPTEMBER 6, 2023

Keyword research for the holidays As is always the case with all keyword research , the goal is finding queries, topics and terms with relatively large volume but highly targeted user intent. Uncovering potential breakout product or service categories with social listening tools or Google Business insights.

Click Through Rate 135

Click Through Rate A/B testing Retail Strategize 135

SaaStr

MAY 17, 2023

So what secrets has Cassidy learned over the past decades of building businesses and acquiring customers? No one wants to throw money at something that falls flat. They took that case study to BCBS, Cigna, and others and won them all. In the case of Aetna, they’re creating a sense of desire for community.

GTM 73

GTM Cold Call Customers Networking 73

Salesforce

AUGUST 24, 2023

I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. In most cases, sales dashboards are created by sales managers, sales leaders, and sales operations teams, though reps can create dashboards to track their own accounts. Fill in cell. Update column.

Pipeline 98

Pipeline Quota Lead generation CRM 98

Gong.io

FEBRUARY 26, 2019

That’s the power of making a bullet-proof business case. Only the highest-earning sellers know how to build a business case like this. The Worst Way to Build Your Business Case In Sales. The technique you’re going to learn to build a compelling business case solves for all three at once.

Presentation 99

Presentation Technique Closing Follow-up 99

SaaStr

SEPTEMBER 3, 2023

But that wasn’t always the case. People are falling in love with this model for a couple of reasons. Compound that over four years, and your business doubles. Mathematically, if you keep the headcount flat and continue growing 50% like Monday or 30% at $2B like Hubspot, you get wildly more efficient. It took a while.

Finance 93

Finance Growth Meeting Trust 93

Highspot

MARCH 26, 2024

However, traditional coaching and training methods tend to fall flat because they take a one-size fits all approach that doesn’t fit the needs of each individual rep. Whether you’re launching a new product, implementing new sales strategies, or upskilling your team, sales training and coaching will always be of utmost importance.

Sales 52

Sales Technique Objection handling Pitch 52

Sales Hacker

FEBRUARY 24, 2021

Businesses play an essential role in shaping the world around us, and this happens through the collaborative efforts of executives and the workforce. If you want to keep your CFO engaged, make sure your presentation doesn’t fall flat. The accounts and finance people don’t rely on ideas and creativity. Conduct in-depth research.

Sell 88

Sell Pitch Finance Cross-sell 88

Martech

SEPTEMBER 26, 2022

This includes business-focused crowdlending and consumer-friendly marketplace lending. The masses are beginning to understand this new way of doing business, so it’s an even greener field abroad. Fintech marketing strategies should be engineered around specific business models. Digital investment. Alternative lending.

E-commerce 107

E-commerce B2C Finance Referrals 107

Hubspot

APRIL 26, 2023

You can hash out whether that's the case through a bit more discovery. Sometimes, your prospect will seem to fall off the face of the planet out of nowhere. It’s flat-out not a good fit. When you walk away from the prospects who aren’t right for your business, you’ll be able to focus on the prospects who are.

Prospecting 79

Prospecting Price Pipeline Negotiate 79

Hubspot

NOVEMBER 13, 2023

What to Consider When Picking Packaging for Your ecommerce Business 7 ecommerce Packaging Examples What is ecommerce packaging? Your business can’t afford to skip this key touch point. If packaging can double as a storage or carrying case, it should be durable, compact, and easy to use. What do consumers want?

Transportation 73

Transportation Non-Profits Construction Manufacturing 73

SaaStr

SEPTEMBER 26, 2019

Housing prices apparently are falling in the Bay Area. This doesn’t make sense to me, but still, appears to be the case. And even before they did, panic set in in businesses with no cash reserves. A bit flat, but still, more than plenty and not really any decline: And look at this chart. Slack is mortal.

Contract 111

Contract Government Negotiate Price 111

ConversionXL

MAY 12, 2020

Under these conditions, 77% of flat, zero-difference tests reached 90% confidence. So if the test is flat, peeking after halftime—at least intermittently—rarely generates additional false positives. your MDE rarely reach high confidence if flat at halftime. In this case, I was looking for a reason to give up on the test.

A/B testing 113

A/B testing Represent Gaming Conversion 113

Hubspot

JANUARY 19, 2021

Unfortunately, in this case, you've found yourself on the wrong side of a strategy known as dynamic pricing. Dynamic pricing can only be leveraged by businesses that fulfill certain requirements, including these key points. A business has to have the capacity to gauge how and when demand shifts. Uber Surges. Google Ads.

Price 63

Price Electricity Non-Profits Follow-up 63

Sales Hacker

SEPTEMBER 23, 2021

It’s an incredible opportunity to scale your business, but one that you need the right strategy to execute on properly. A systems integrator is a company that buys individual hardware and software components from many different vendors and integrates them into one customized solution which meets the business needs of its customers.

Commission 101

Commission Manufacturing Negotiate Contract 101

Hubspot

FEBRUARY 2, 2021

In a world where buyers are constantly inundated with buying options and information, the majority of stress from B2B sales tends to fall on prospects. While that might be the case, I can tell you two things that the term doesn't mean. They might be too excited, overzealous, or flat-out nervous and, in turn, become extremely talkative.

Construction 94

Construction Pitch Sales Prospecting 94

Hubspot

MARCH 16, 2022

Unfortunately, while that would be lovely, it’s not realistic for most businesses. Pricing your products properly can mean the difference between a successful product launch and a product line (or service) that falls flat. "Helpful" advice like, "Well, how much do you want to make?" Willingness to Pay.

Price 69

Price Manufacturing Launch Up-sell 69

ConversionXL

MAY 29, 2019

A typical case of exaggerated uplifts. To give you an indication of the difference between the “discovered” and “net” uplifts, I use the following case of a fictitious company called “DeFacto Ltd.”. 5 types of winners that require business-case corrections. However, business cases are not always corrected for them.

A/B testing 133

A/B testing Extrinsic Intrinsic Drivers/motivators 133

Pointclear

MARCH 24, 2015

The Essential Handbook for Prospecting and New Business Development. They tend to fall into one of two groups: Peers and Experts. Case in point: The CEO of one of the largest inbound marketing companies revealed to him that they actually use an outbound marketing team to sell the service of the inbound marketing team.

Prospecting 97

Prospecting Consult Up-sell Pipeline 97

Hubspot

JUNE 15, 2022

If you want your business to get in on some of those billions, read on to learn what eChecks are and how they work. Payment Request - The business’ payment processor uses the customer’s account info to create a payment request. eChecks come with a variety of perks that make them attractive to businesses and customers alike.

Process 48

Process Networking CRM Start-ups 48

Hubspot

JANUARY 27, 2020

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies. Sure, you can absolutely get some inspiration from case studies. Embrace Transparency.

Growth 99

Growth A/B testing Campaign Electricity 99

Gong.io

OCTOBER 18, 2021

By pointing out fundamental flaws (of email, in this case), Drift successfully tees up the conversation about how its solution can overcome the many limitations of email … in a way that is grounded in problems they know, understand, and are trying to solve. Without the “before,” the “after” has no context and falls flat.

Pitch 71

Pitch Objectives and Key Results Sales Presentation 71

A Sales Guy

OCTOBER 10, 2016

In most cases, the objective is to get the recipient to take action. Unfortunately, most emails fall flat here. Don’t send an email to the CFO or CEO that doesn’t address business issues and money. All sales and marketing emails have an objective. We wouldn’t send them if they didn’t.

Objectives and Key Results 135

Objectives and Key Results Sales Prospecting Represent 135

Hubspot

DECEMBER 21, 2017

The Marketing Blog has been a key part of HubSpot’s inbound business. But then, earlier this year, we noticed that our traffic was falling flat. The more posts we published, the larger our audience grew. In 2014, we celebrated reaching 1.5 million views a month. And now, we take pride in our 4.5 million monthly visits.

CTR 77

CTR Click Through Rate Growth Engineering 77

Hubspot

JULY 8, 2019

So how can you identify the right brand influencers to work for your business? The strategy becomes transactional because your business is completely focused on the influencer's follower count, and the influencer takes on a product endorsement role, rather than being a brand ambassador. How to Find Brand Influencers for Your Industry.

Follow-up 100

Follow-up Promote Trust Relationship building 100

Hubspot

FEBRUARY 3, 2021

Whether it be ugly ducklings, misfit toys, or square pegs in round holes, some things just don't fit in — but in most cases, it's purely situational. Maybe, they flat-out don't like it. And to help your case, we reached out to HubSpot experts who made that jump for their input on what mastering inside sales entails.

Inside sales 88

Inside sales Outside Sales Entertainment Sales 88

Lead Fuze

JUNE 22, 2023

It’s a question that many sales reps, recruiters, startups, marketers and small business owners often find themselves asking. An integrated marketing agency brings together multiple disciplines under one roof to provide comprehensive solutions that align with your business objectives.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Teamwork Lead generation 52

Outreach

JULY 18, 2018

I was in my early 40s then, and the company I worked for was hungry to grow its business, grassroots style. Waiting around for prospects to fall into my lap wasn’t an option—especially not if I wanted to compete with the “techie millennials”. That’s a lot of business cards—which is good, but can also be overwhelming.

Inside sales 61

Inside sales Territory Negotiate Sales 61

ConversionXL

APRIL 18, 2017

It’s so much easier to run an agency business if you have a personal brand name and an audience. Think about it: you’re in the business of expertise. You’re not in the business of selling services, per se. In order to win in this business, you need to build your brand, but outside of that: Have the damn expertise.

Referrals 87

Referrals Clients Price Contract 87

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, sales representative, or digital marketer, understanding how to cold email clients can significantly impact your business growth. Business Insider discusses how this absence of face-to-face interaction can lead recipients towards skepticism.

Clients 52

Clients Non-Profits Cold Call Strategize 52

SalesLoft

JUNE 2, 2017

It serves as a new source to some, distraction to others, and a vehicle to drive business for the wise sales professional. Share a case study of a current customer who was able to increase efficiency with the help of your product. This sort of post proves you and your company are in the business of presenting value.

Contact 52

Contact Up-sell Follow-up Strategize 52