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“But We Did It This Way In My Old Company!”

Partners in Excellence

He was relatively new to the company, he’d been in the role for a few months. As we spoke, he said, “Dave, I don’t understand. We’re doing well, but not as well as I had hoped. He replied, “In my past company, we did a number of things that were very effective.

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Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses

Search Engine Land

Why we care. They elaborated: “I finally got a rep to look into it and he told me that our Google my business profile has two LSA’s linked to it, which is causing our ad to be invisible. Their solution was for me to unlink our 10 year old account with established reviews and start a new google business profile from scratch.

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How to survive (and learn from) email marketing mistakes

Martech

Within a week, I made a mistake that cost our company money. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. One takeaway is that we are all human and fallible.

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13 questions to diagnose and resolve declining organic traffic

Search Engine Land

Before we set out in search of any issues, let’s make sure that this isn’t just a tracking bug. Here’s an easy example of what that might look like for my company, using GSC’s Query filter functionality and RegEx: Are you seeing relatively flat non-brand traffic changes, but a big brand swing? Where do you even start?

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The future of SEO in an AI-powered world

Search Engine Land

The Google interface we know today will be gone in less than three years. For eight years, no one thought that would ever happen, but it did. At the time, we all decried it as a land grab from Google. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com.

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6 Critical Sales Skills I Learned from Being a Research Scientist

Cerebral Selling

In my wildest dreams, I never imagined I’d end up in sales. David in his “Big Bang Theory” Days (1997) I started my career as a research scientist and got into sales (by accident) in 2000 at the turn of the dot-com boom. But I never forgot my scientific roots. But I never forgot my scientific roots.

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“Why I’m So Interested In Selling,” Spence Wixom

Partners in Excellence

I learned he is a surfer and that he was hitting the waves just about 30 miles north of where I was trying to hit the waves… Wish I had known back then, we could have had some great conversations waiting for the right wave. More seriously, Spence is one of a small number of people I include in my “kitchen table board of directors.”

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