Martech

DECEMBER 21, 2023

Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. Folloze ’s added Folloze GeneratorAI to its no-code B2B Buyer Experience Platform.

GTM 115

GTM Campaign Launch B2B 115

Martech

FEBRUARY 8, 2023

I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. No, my crisis comes from thinking it will cause most people, executives, clients and managers to think it can replace us.

Electricity 103

Electricity Drivers/motivators Engineering Start-ups 103

Accent Technologies

SEPTEMBER 5, 2023

Enterprise ChatGPT is designed for teams and organizations. For teams needing to leverage Chat AI in their organizations, a custom Enterprise ChatGPT is the answer. Below are 15 ways Enterprise ChatGPT outperforms—okay “smokes”—consumer ChatGPT for use in organizations. So, they are designed for different purposes.

Customer Relationship Management 52

Customer Relationship Management CRM Relationship Management Presentation 52

Sales Hacker

FEBRUARY 1, 2023

If you’ve played with ChatGPT, DALL-E, or other OpenAI tools, you know it can be surprisingly tricky. Which is why I was thrilled to see Mark’s post of ChatGPT prompts to use when selling into the C-suite — and even more thrilled he allowed us to share them here. So use AI to distill the goodness, shorter.

Sell 90

Sell Education Meeting Conversion 90

Accent Technologies

SEPTEMBER 30, 2023

But here’s the game-changer: Enterprise ChatGPT. And among these, the Enterprise ChatGPT stands tall. How Does Enterprise ChatGPT Differ from the Consumer Version? Sure, the consumer version of ChatGPT is impressive. Instead of shuffling through documents, they consult Enterprise ChatGPT.

B2B 52

B2B Technology Technology Sales 52

Accent Technologies

JULY 20, 2023

Something that brings the topic of custom ChatGPT to drive sales is that I've talked to many sales leaders as an advisor and consultants in the sales and revenue enablement industry. Reps get stuck and don't know how to get buyers to take the next step. What should I do next for each deal or situation? Sometimes it's not.

Customers 52

Customers Negotiate CRM Sales 52

Accent Technologies

SEPTEMBER 7, 2023

And then making those materials easily shareable with buyers? Sure, there are some other useful capabilities in Sales Enablement platforms, but that was the main stuff—the key pain points about all sales enablement providers solved. And searching was the key thing—the main feature most people used to get to the right content.

Sales 52

Sales Technology Technology Service 52

Search Engine Land

FEBRUARY 1, 2023

Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. But there’s a new bot in town (you may have heard of it), and it’s not making the same old “control-for-automation” trade we’re used to. This is the embodiment of “garbage in, garbage out.”

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Martech

MARCH 30, 2023

The tools are just what you use to facilitate that engagement. But even before an organization engages in those efforts, relevant and useful data can still be found if they know where to look. How are they accessing information from those sites in terms of device and platform used? Who are you talking to? My answer is no.

Conversion 129

Conversion Entertainment Trust Customers 129

Partners in Excellence

DECEMBER 16, 2022

I’ve been fascinated to read about the experiments people are doing with CHATGPT. At the same time, as so many others have discussed, using CHATGPT is a double edged sword; there are some very powerful applications, at the same time there is a huge potential for misapplication and misinformation.

Sell 68

Sell Cold Call Up-sell Technology 68

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? We can use AI-driven chatbots to streamline customer service and online sales. We still need to use our brains.

Campaign 135

Campaign Drivers/motivators Clients Technology 135

Partners in Excellence

MARCH 25, 2023

There’s been a huge number of articles about how sellers can used ChatGPT to provide endless amounts of content, sequences, and outreaches to customers. But I’ve been struck by the absence of discussions about how buyers can use these tools, simplifying their digital research and learning.

Price 62

Price Healthcare Cross-sell Contact 62

Sales Hacker

JULY 26, 2023

And AI (particularly ChatGPT) has supercharged my productivity and learning — and helped me get back some of my oh-so-precious time. I’ll walk you through how AI can make your job as an AE way easier — including specific ChatGPT prompts you can put to use in minutes. Personally, I use ChatGPT for a ton of things.

Objectives and Key Results 74

Objectives and Key Results Pitch Cold Call Sales 74

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. Prospective buyers don’t always understand the landscape, prospects under (or over) estimate AI’s capabilities, and worries that AI could drive humans out of their role puts business leaders off AI.

Product 62

Product Sell Cross-sell Education 62

Accent Technologies

JULY 18, 2023

Large Language Model AI technology like Custom ChatGPT represents the beginning of the Sales AI age. The untapped information—activity levels, buyer engagements, account info, pipeline, and forecasting data—can provide a wealth of insights into selling motion areas. Robert Oppenheimer, "father of the atomic bomb."

Technology 52

Technology Technology Customers Pipeline 52

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. What email tactics should you use to increase lead generation?

Lead generation 103

Lead generation Click Through Rate Contact Follow-up 103

Partners in Excellence

MARCH 30, 2023

Sales used to be the primary purveyors if information about products, solutions, market changes, trends. Customers couldn’t easily get that information (perhaps trade shows/publications and conferences), so sellers provided that function for buyers. We have to think, “How do we show up in ChatGPT and similar tools?”

Drivers/motivators 68

Drivers/motivators Education Sales Support Start-ups 68

Martech

MARCH 1, 2023

We’ve already warned businesses to avoid using automated tools that have biased or discriminatory impacts,” Michael Atleson, an attorney in the division of advertising practices, wrote in a post on the commission’s blog. The feeding frenzy for all things AI-related began at the end of November when OpenAI launched ChatGPT. Get MarTech!

Launch 92

Launch Technology Technology Product 92

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Brands should use SEO insights to find trending topics and keywords and create outstanding content that aligns with customer needs.

Campaign 137

Campaign Technology Technology Growth 137

Hubspot

AUGUST 2, 2023

Sales teams everywhere are starting to use AI to streamline these processes and craft better pitches. If you’ve been hearing about the iconic ChatGPT platform for sales and want to give it a spin, look no further. In the She Sells podcast , Elyse Archer interviews top sales executives about how AI is being used in sales. “My

Pitch 57

Pitch Objectives and Key Results Sales Follow-up 57

Sales Hacker

JULY 26, 2023

And AI (particularly ChatGPT) has supercharged my productivity and learning — and helped me get back some of my oh-so-precious time. I’ll walk you through how AI can make your job as an AE way easier — including specific ChatGPT prompts you can put to use in minutes. Personally, I use ChatGPT for a ton of things.

Objectives and Key Results 52

Objectives and Key Results Pitch Cold Call Sales 52

Martech

JUNE 22, 2023

Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content. There is also Klear for influencer marketing, which uses visual search to speed the process of finding influencers relevant to a company’s goals.

Launch 92

Launch Pitch Technology Technology 92

Hubspot

APRIL 25, 2023

To say that ChatGPT has thrown the internet into a frenzy would be an understatement. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. We'll review use cases of AI emails, their pros and cons, and the tools you should consider when adding this tech to your arsenal.

Price 70

Price Sales Follow-up CRM 70

Salesforce

APRIL 18, 2023

Generative AI uses simple prompts to create copy (like prospecting emails) and make recommendations (like suggestions for quick-win deals) that are critical to efficient sales processes. For example, let’s say you’re a rep selling accessories to car buyers, and you’re struggling to hook new prospects with your emails.

CRM 98

CRM Pitch Territory Presentation 98

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. Here’s how to create headlines that attract the right audience and repel the rest: Identify who should and shouldn’t click your ad using target and anti-audiences.

CTR 97

CTR Real Estate Legal Clients 97

SaaStr

AUGUST 30, 2023

And G2 continues to solve for the questions software buyers are asking. G2’s OpenAI-Powered Monty Changes The Game G2’s Monty, powered by ChatGPT, will be the best way to discover longtail apps for software buyers. Why ChatGPT and not some other language model? How do I discover the SaaS products I need?

Product 82

Product Hospitality Gaming Pitch 82

Partners in Excellence

APRIL 12, 2023

There used to be a small number of decisionmakers, but as the decisions became more complex, buyers quickly engaged more people in their buying teams, moving to consensus decisions. Yet, sellers are still focused on being purveyors of the same product information that buyers have already studied on the web.

Assembly Line 84

Assembly Line Customers Tradeshows Manufacturing 84

Martech

MARCH 7, 2023

ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content. We can use this moment to improve the value of content while it is top of mind for all stakeholders. What’s the exact language they use to describe all the above? How have they been burned in the past? • Who do they aspire to be?

GTM 104

GTM B2B Gaming Education 104

Martech

APRIL 28, 2023

As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. of marketers use generative AI for keyword research. Up to 44.5% Up to 44.5%

B2B 122

B2B Networking Campaign Technology 122

Search Engine Land

JUNE 22, 2023

Helping your buyers narrow down where they do and do not want to live saves you time when you get ready to show them properties. Look at location-based queries in Search Console and use that data to map out a strategy for blog content. Who do you think they’ll call when it’s time to help them find the perfect buyer for their home?

Real Estate 100

Real Estate Trust Clients Referrals 100

Hubspot

AUGUST 1, 2023

Table of Contents How Sales Teams Use AI to Save Time Tools to Help You Save Time Tips for Saving Time with AI How Sales Teams Use AI to Save Time Sales teams using AI for prospecting and manual tasks can save up to four hours daily. Chatbots Arguably, the most used AI is the chatbot (hello, ChatGPT).

CRM 55

CRM Cold Call Price Sales 55

Sales Hacker

SEPTEMBER 29, 2023

Reaching and driving initial engagement with the buyer persona is where traditional paid channels may have challenges. Regional micro-events have drawn out the buyers who still work from home and don’t want to just meet with an AE. Take the engaged persona and accounts and convert them further with these events.

GTM 100

GTM Growth B2C Territory 100

Search Engine Land

OCTOBER 5, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. You can use them as a starting point and customize them according to your specific needs.

Service 103

Service Appointment Trust Engineering 103

Search Engine Land

AUGUST 18, 2023

The critical shift we see is that generative AI is now being used to provide content production and optimization recommendations to improve visibility and reach on search engines and social media. Creating detailed buyer personas. Focus on aligning around practical use cases and experiments.

Technology 96

Technology Technology Process Objectives and Key Results 96

Martech

SEPTEMBER 25, 2023

She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter. Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Using AI to show marketing’s value Enter AI.

A/B testing 113

A/B testing Tradeshows Finance Cross-sell 113

Search Engine Land

MARCH 22, 2024

Just like no one wants to see your employees show up to a job in an old vehicle, using dated techniques or looking unkempt, your website needs to be updated and maintained to stay with the times. You’ll earn personal referrals from community members, carrying far more weight with potential buyers.

Real Estate 111

Real Estate Trust Healthcare Click Through Rate 111

Hubspot

FEBRUARY 14, 2024

Use plenty of white space/line breaks. Use a little color to your advantage. Ideally, you’ll be out in the field gathering actual feedback from your buyers. Ackerman recommends using her F.A.N. Use segments. Don’t link to sketchy websites or use triggering words.” Keep one primary CTA (i.e.,

Sales 63

Sales Follow-up Campaign Objectives and Key Results 63