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What’s the biggest technology and media shift for marketers that doesn’t involve AI?

Martech

Q: What’s the biggest technology and media shift impacting marketers that doesn’t involve AI? The biggest technology or media shift impacting marketers today, aside from AI, is the rise of privacy and data regulations, particularly in the wake of changes like the GDPR in Europe and the CCPA in California.

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How to build customer trust through data transparency

Martech

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they? Processing.

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3 strategies to navigate change as digital privacy evolves

Martech

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The only constant in marketing is change. In the U.S.,

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AI for Small Business: How to Choose Your Tech Stack

Salesforce

But, if AI tools are compromised, attackers could gain access to protected consumer information, requiring companies to disclose data breaches and damaging consumer trust. Look for AI technology that can adapt to your business needs, rather than solutions that require you to change your approach.

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6 Tips for Using Sales Acceleration to Close Deals Faster

Salesforce

With this level of engagement and support, customers build trust both with their sales representative and the organization as a whole. Additionally, sales teams need continuous learning opportunities, such as hearing about the latest trends, sales best practices, market conditions, and technology.

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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

At the heart of this lies a critical tension: How do we balance the principles of free speech with the need for trust and accountability? These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Social media platforms face a similar dilemma.

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Customer Value Proposition: How to Create One that Works in 6 Steps

Salesforce

So, when you meet with a potential customer, you must be prepared to sell them on your product or service — and position yourself as a trusted advisor. Emphasize things like design and technology that may appeal to your customer and their needs. By the time they reach out to you, they’re ready for a solution.