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Retail media networks and advertisers going from guesswork to growth

Martech

And agencies are answering their clients’ calls to include RMNs in the mix. If it’s easier for advertisers to execute and measure campaigns across multiple RMNs, they’ll increase their overall spend, the theory goes. “We Agencies are seeing great RMN interest from clients. That’s at least the intention with the IAB guidelines.

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Is it time to rethink your Google Ads strategy?

Search Engine Land

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

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How to recover from Google Ads performance drops

Search Engine Land

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. Competitive edge : The PPC landscape is highly competitive. Identify which top-level metric has dropped.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM).

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.

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How to use AI to find and prioritize untapped market segments

Martech

If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation. It will set-up nicely for selecting and prioritizing the best segments for your campaign.

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Brand trust is the most valuable asset your company owns

Martech

Brands can get awareness quickly through advertising campaigns and distribution partnerships. Campaigns that made and fulfilled a specific promise achieved a 45% increase in market penetration and a 27% increase in market share, per a World Advertising Research Centre (WARC) study. Transparent communication.

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