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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. No need for separate campaigns.

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Your emails belong in Promotions — and that’s a good thing

Martech

” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? Why did our email land in the Promotions tab? It belongs in Promotions.

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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? Do you know anyone else in your industry who wants to promote their products or services? That’s what we’ll do here!

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Why bad business decisions can hurt email deliverability

Martech

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. That was the case for a client who faced blocking until we expanded our review beyond email decision-making. The client, a SaaS company, enlisted my consultancy to review their email marketing program.

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Email Marketing For Doctors – Creating A Winning Campaign

ClickFunnels

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. First, he had created bait (free teeth cleaning) that would attract his dream client (me).

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The small B2B marketing team’s guide to ABM

Martech

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

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