Hubspot

APRIL 23, 2015

To help inspire your own video marketing efforts, we've rounded up seven lovable video marketing campaigns. 7 Examples of Brilliant Video Marketing Campaigns. There is nothing gimmicky or demanding about the stories presented -- just real, relatable business advice from people just like you and me. 2) Dove's #ChooseBeautiful.

Campaign 78

Campaign Drivers/motivators Entertainment Presentation 78

Hubspot

JANUARY 6, 2020

In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness. And with digital and online media consumption growing , we'll likely see even more fascinating or creative campaigns in 2020. The Truth is Worth It" - The New York Times.

Campaign 85

Campaign Gaming Launch Education 85

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 10 MORE of the Most Remarkable Campaigns in History.

Campaign 78

Campaign Entertainment Sports Promote 78

Hubspot

SEPTEMBER 26, 2014

Many of the agencies, brands, and campaigns are recognizable from this year’s Cannes Lions and D&AD Awards, and there are a few recognizable themes that can be pulled from this group of memorable campaigns: Long-form content is the new ad. Live Test Series Integrated Campaign. Integrated Campaign. The Scarecrow.

Campaign 78

Campaign Gambling Construction Entertainment 78

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. The most inspiring session at the AWE this year was about scaling this type of personalized learning and was presented by Monica Ares, head of immersive learning at Meta. I have been testing many of these tools and the capabilities are impressive!

Entertainment 136

Entertainment Education Launch Presentation 136

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. I was in attendance, along with a good 250 to 300 marketers.

Entertainment 117

Entertainment Presentation Contract Pitch 117

Hubspot

MAY 6, 2020

Plus, live videos present a unique opportunity to build trust with interactive, two-way conversations. During a roundtable livestream the participants could field audience questions, give perspective on industry news, or entertain the audience. On Facebook and Instagram, people look at video content 5X longer than static content.

Campaign 101

Campaign Launch Education Entertainment 101

Martech

MAY 23, 2022

“The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). Fortunately, the demand for virtual events is high, and marketers have more opportunities to integrate event technology into their campaigns than ever before.

Technology 120

Technology Technology A/B testing Entertainment 120

Martech

NOVEMBER 9, 2021

“We wanted to change that, so we started a whole program of digital transformation focused on transforming the way we run digital media campaigns,” said Amaral. How Sony Interactive Entertainment built a winning marketing data strategy. Understanding customers with better data produces better campaigns.

Entertainment 115

Entertainment Engineering Management Consulting Consult 115

Search Engine Land

SEPTEMBER 19, 2023

Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure. Quiz Ads Quiz Ads present improved personalization to a brand’s idea on Pinterest. In a new development, Pinterest is now expanding Premiere Spotlight beyond just search.

Product 121

Product Retail Entertainment User Experience 121

Hubspot

MAY 20, 2020

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. Do you have marketing campaigns focused on branding, awareness, reach or other upper funnel objectives?

Healthcare 92

Healthcare Entertainment Hospitality Campaign 92

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. However, their core demographic is younger and not well-suited for the typical B2B campaign. And speaking of training, there’s quite a bit of education that must go into most B2B campaigns.

B2B 115

B2B Education Gaming Technology 115

Martech

APRIL 1, 2024

“We’ve been trying to compete for media dollars by talking about how gaming is mass entertainment for playing the ‘scale’ card,” said IAB’s vice president, Experience Center Zoe Soon, at IAB PlayFronts this week. Gaming is entertainment- plus.” And these gamers can be reached through multichannel campaigns. Get MarTech!

Gaming 112

Gaming Entertainment Start-ups Campaign 112

SaaStr

JANUARY 26, 2023

Building a useful and entertaining brand helps produce sustained value and ensures the right customers take notice and remain engaged over time. It’s worth noting that the time it takes to see ROI from SEO research may be slow compared to the instantaneous effects from paid campaigns.

Growth 19

Growth Entertainment Construction Campaign 19

Martech

NOVEMBER 28, 2023

The collected data can also inform the design of marketing campaigns aligned with individual customer profiles. Tailored services, such as offering choices in bedding, room amenities, room temperature, lighting or entertainment based on past stay data, can significantly enhance the guest experience.

Hospitality 109

Hospitality Customers Entertainment Campaign 109

Hubspot

NOVEMBER 8, 2019

That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Below, let's review the top social media campaign ideas to try this year. Build social proof. Host contests.

Campaign 53

Campaign Promote Entertainment Launch 53

Hubspot

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Interactive Marketing Campaign Examples. Clash Up | Eko.

Entertainment 101

Entertainment Government Angle Promote 101

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

Search Engine Land

MAY 1, 2023

Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on Shorts Incorporating Shorts to optimize reach. Shorts is being integrated into Video reach campaigns, which employ Google AI to present the most effective combination of ads, enhancing reach and efficiency on YouTube.

Entertainment 81

Entertainment Campaign Engineering Presentation 81

SaaStr

NOVEMBER 10, 2023

The new age of creativity will change how people do their jobs, how they learn, and the competitive dynamics of brands and entertainment. If you ask a branding agency to come up with a new brand design within a given timeframe, they may have seven iterations and whittle it down to three to present. The process is excruciatingly long.

Hospitality 127

Hospitality Entertainment Presentation Promote 127

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Here’s how to ensure yours gets classified as the latter.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

OCTOBER 9, 2014

At INBOUND14 this year, I presented a session called "How to Win Friends, Influence People (and Double Your Leads) with Content Remarketing" -- and I wanted to share it here with you here, as well. Consider rotating though multiple ads per campaign to combat ad fatigue.). 5) Creating Killer Content Remarketing Ads.

Campaign 78

Campaign Networking Promote Gaming 78

Hubspot

SEPTEMBER 7, 2020

Earlier this year, the brand used Instagram Live to promote their #TogetherAtHome campaign — an effort to encourage social distancing in order to slow the spread of coronavirus. Our socially-distant world also helped to make the #TogetherAtHome campaign popular because it was able to bring people together virtually.

Entertainment 101

Entertainment Non-Profits Education Sports 101

Hubspot

JUNE 5, 2013

Across every domain -- business, politics, news, entertainment, academia, government, war -- the internet has radically shifted the balance of power so that small organizations now compete on equal footing with bigger rivals. The shift presents many opportunities and risks to society. Inbound Marketing for Underdogs.

Entertainment 78

Entertainment Government Campaign Clients 78

ConversionXL

MAY 27, 2022

Entertains. Drift’s Insider Podcasts teach business improvement in a fun and entertaining way. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. It does this in one of three ways (though often they overlap): 1. Educates; 2. Empowers; 3.

Real Estate 91

Real Estate Entertainment Education Lead generation 91

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. They’re immersive, entertaining, and memorable.

Entertainment 101

Entertainment E-commerce Non-Profits Promote 101

Search Engine Land

NOVEMBER 28, 2023

The collected data can also inform the design of marketing campaigns aligned with individual customer profiles. Tailored services, such as offering choices in bedding, room amenities, room temperature, lighting or entertainment based on past stay data, can significantly enhance the guest experience.

Hospitality 86

Hospitality Customers Entertainment Campaign 86

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Transportation 102

Transportation Gambling Networking Technology 102

Martech

NOVEMBER 9, 2021

How Sony Interactive Entertainment built a winning marketing data strategy. Many marketers report duplicate lead issues in their campaigns, which usually reflects lead routing problems. Watch the full presentation from our MarTech conference here (free registration required). How to build a successful RevOps team. Lead routing.

Contact 109

Contact Entertainment B2B Growth 109

Martech

FEBRUARY 3, 2023

GatherVerse AI Summit 2023 February 1, 2023 / Virtual ( Watch the recap here ) The Gatherverse community is squarely focused on the metaverse and the community implications these new technologies present to business leaders and organizations. Laval is steeped in history, being built in the 11th century.

Transportation 98

Transportation Gambling Networking Technology 98

Salesmate

AUGUST 4, 2021

However, there’s one belief that the majority of marketers believe in and implement it in their email marketing campaigns – Sending emails on a certain day of the week. According to a survey conducted by Campaign Monitor , 68% of Americans open emails based on who sent them. Now that’s a number that no marketer can ignore.

Campaign 116

Campaign Entertainment Technique Pitch 116

Hubspot

OCTOBER 26, 2020

Each year, brands are awarded for advertising strategies, rebranding tactics, effective marketing techniques, and innovative campaigns. To help inspire innovative strategies or campaigns from marketers, advertisers, and agencies in Australia or similar territories, here are five past Effie Award winners, plus two 2020 nominees to learn from.

Territory 101

Territory Campaign Launch Objectives and Key Results 101

Hubspot

JUNE 23, 2020

And, of course, I love looking at the new and exciting marketing campaigns brands roll out. For instance, the unique audience can be leveraged for stylized campaigns that work for the professional when they're not working. Let's look at entertainment company HBO. To use Audience Network, all you need is a sponsored campaign.

B2C 101

B2C Networking Entertainment Education 101

Salesforce

FEBRUARY 13, 2024

How do you know if your opt-in email campaigns are working? Make sure your emails reach their destination Learn how Marketing Cloud Engagement integrates all of your campaigns and manages your email sender score with a single platform. There are some common errors you can avoid when creating your opt-in email marketing campaigns.

E-commerce 111

E-commerce A/B testing Legal Promote 111

Hubspot

MARCH 7, 2014

” Far too often, marketers think about their emails, landing pages, websites, or campaigns without giving enough consideration to their audience. How can you help, educate, or entertain them? At the end of the day, Lana Khavinson from LinkedIn notes: “There is no such thing as B2B or B2C, it’s all H2H, human to human.”

B2C 78

B2C Entertainment B2B Education 78

ConversionXL

SEPTEMBER 9, 2021

Are logos identical, branding the same, and descriptions and URLs present and correct? But regardless of the platform or how short the video is, content must always entertain. Ten days after the Dream Crazy campaign that prompted the hashtag #boycottnike, Nike reached an all-time high on the stock exchange and made six billion dollars.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142