Search Engine Land

SEPTEMBER 17, 2024

These updates, integrated with Meta’s AI-powered Advantage+ shopping campaigns, offer advertisers expanded creative options and enhanced targeting capabilities.

Retail 89

Retail High impact Campaign Promote 89

Martech

DECEMBER 4, 2024

Define specific KPIs: Ensure every martech investment can be tied to measurable outcomes, such as conversion rates, customer retention or campaign ROI. Strategies for quick wins Identify high-impact opportunities: Pinpoint small, strategic changes that deliver big results, such as automating workflows or personalizing emails with AI.

Objectives and Key Results 126

Objectives and Key Results Technology Technology High impact 126

Search Engine Land

DECEMBER 12, 2023

Google has rolled out additional formats for Video Reach Campaigns (VRCs) for Efficient Reach on YouTube. VRCs can now be scaled to in-feed and shorts, as well as in-stream ads, providing marketers with a more diversified and effective approach to reaching their target audience with a single campaign. What are video reach campaigns?

Campaign 112

Campaign High impact Strategize Launch 112

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization.

Campaign 116

Campaign Niche Territory Construction 116

Martech

JANUARY 15, 2025

Brands also need to make their products more discoverable on social, whether thats through user-generated content or expanded influencer campaigns. With this influx of buyers, AI-driven customer care will play a critical role. Brands that adapt their strategies in this way will meet consumer expectations and stay ahead of the curve.

Niche 116

Niche B2B Service Retail 116

Heinz Marketing

NOVEMBER 7, 2024

ABX in 2025 isn’t static—feedback from campaign performance should refine your approach in real time. This lets your team focus on high-impact, personal engagements. Make every touchpoint relevant, from the first ad to customer onboarding.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Search Engine Land

SEPTEMBER 24, 2024

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. It’s important to note that this takeover targets everyone who visits the front page, making it a high-impact unit. Below are the available options and their impact on your campaign.

X-functional 85

X-functional Niche Promote Represent 85

Sales Hacker

JUNE 19, 2019

Let’s look at three specific live chat campaign examples that you can incorporate in your sales strategy to generate more leads and boost revenue. 3 Live Chat Campaigns That Are Perfect for Sales. Lead bot” campaigns. Contextual triggered message campaigns. Chat + Email campaigns. Lead Bot” Campaigns.

Campaign 105

Campaign Cross-sell Sales Up-sell 105

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. You can leverage these insights to improve your content strategy and SEO campaign. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things.

Engineering 119

Engineering Start-ups High impact Follow-up 119

Martech

DECEMBER 3, 2024

These placements are great for engaging consumers in settings where they are more attentive, such as during high dwell-time moments. When paired with digital or audio campaigns, DOOH can boost awareness in environments where consumers focus more on brand messaging.

Drivers/motivators 127

Drivers/motivators Gaming Niche High impact 127

Martech

OCTOBER 29, 2024

Start with low-risk, high-impact pilots to demonstrate AI’s value and build momentum. Focus on use cases that directly impact revenue, customer experience or efficiency. AI didn’t devise Tomorrow.io’s innovative campaign, but it sure did help execute it. Dig deeper: A marketer’s guide to implementing generative AI 4.

Drivers/motivators 119

Drivers/motivators Strategize High impact Pitch 119

Martech

FEBRUARY 14, 2025

Your predictive analytics should identify high-value prospects across channels. Your multichannel campaigns should work together, not compete for credit. Track these impacts ruthlessly. Start with one high-impact workflow like reducing churn in your most valuable segment. But campaigns still take weeks to launch.

Finance 113

Finance SQL Campaign GTM 113

Martech

JANUARY 14, 2025

Updates managers will love Stay ahead with email digests for high-intent website visitors. Compare campaigns with more customization and easy exports. How it helps you This update helps managers make better data-driven decisions by comparing detailed campaign metrics, including custom properties that provide additional context.

Objectives and Key Results 66

Objectives and Key Results CRM Campaign Pipeline 66

Martech

MAY 5, 2025

The traditionalists can watch what happens and wonder what happens after campaigns fail. Positionless Marketers proactively leverage AI tools to extract insights, create campaigns and execute without waiting. The messaging or campaign is how you get there. The messaging or campaign is how you get there.

Assembly Line 102

Assembly Line Campaign Negotiate Strategize 102

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

Launch 131

Launch High impact Campaign Process 131

Martech

NOVEMBER 12, 2024

Imagine knowing which customers are most likely to convert or adjust a campaign in real time based on sentiment analysis. When teams grasp what’s behind the tools, they can harness AI’s power for things like deeper customer insights, precise segmentation and tailored personalization.

Technology 125

Technology Technology Strategize Negotiate 125

Heinz Marketing

APRIL 30, 2025

Predictive analytics helps marketers understand which actions to take with a particular customer or a target group and how to optimize campaigns for high performance. Predictive Analytics : By forecasting customer needs and market trends, AI allows teams to proactively address potential challenges and opportunities.

Strategize 78

Strategize Sales Technology Technology 78

Salesforce

JUNE 19, 2025

Meanwhile, ad operations teams are buried in the details of manually setting up campaigns, from validating orders to trafficking creative assets, which often requires reentering data into multiple systems. This administrative burden limits productivity and diminishes time for strategic, high-impact work, ultimately affecting job satisfaction.

Entertainment 52

Entertainment Pitch Campaign CRM 52

Martech

DECEMBER 6, 2024

This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. Prime : Gauge the AI’s knowledge and establish context: What do you know about applying AI to marketing analytics and enhancing campaign ROI?

Angle 130

Angle Objectives and Key Results Education Strategize 130

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

Launch 136

Launch Campaign User Experience High impact 136

Martech

JUNE 1, 2022

High-impact audience development strategies. High-impact audience development strategies. The strategies you use should be dynamic and adaptable for maximal impact on consumers. Here are the factors to consider while developing high-impact audience development strategies: Get to know your demographic.

High impact 116

High impact Campaign Niche Repeat business 116

Martech

MAY 31, 2022

If your company engages in advertising campaigns, chances are you have already considered using the services of an agency. You can choose to outsource a specific campaign or your entire marketing vertical, depending on the requirements of your business. The decision to bring in external help is context-specific. Cost-benefit analysis.

Pitch 106

Pitch High impact Campaign Niche 106

Heinz Marketing

JULY 9, 2021

Set campaign objective; Awareness, Traffic, App Installs or Conversions. Not a fan of their inability to bulk edit campaigns. Features/functionality: Solutions for high impact awareness, consideration, and conversions. Create audiences using campaign clickers, lookalikes, marketplace audiences, and website visitors.

B2B 138

B2B A/B testing Campaign Promote 138

Martech

MARCH 17, 2025

Instead of trying to be everywhere, brands should: Focus on high-impact channels that deliver measurable results. Process optimization: Simplify, don’t add Marketing processes accumulate over time: more data, reports, approvals, campaigns and steps. Reduce complexity by simplifying across channels.

Objectives and Key Results 110

Objectives and Key Results Technology Technology High impact 110

Heinz Marketing

JUNE 16, 2021

Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Sales need to be able to trust the leads that marketing provides through inbound strategies and go-to-market campaigns. Marketing must believe sales follows up with the leads it generates.

High impact 131

High impact Campaign Trust Gaming 131

Heinz Marketing

MAY 20, 2021

In general, marketing takes care of all the activities and resources needed to reach out and persuade target customers, including messaging, advertising, branding, pricing, customer research, social media campaigns, email campaigns and newsletters, PR, event management and other activities. What Does Sales Do For Marketing?

Campaign 128

Campaign Cold Call Sales Education 128

Search Engine Land

MAY 2, 2024

Many paid search managers max out on search campaigns before tackling video. However, I would say that this “search campaigns first, video campaigns later” stance is widely overused. I strongly encourage you to step out of your comfort zone and implement YouTube video ad campaigns in parallel with your search campaigns.

Campaign 97

Campaign High impact Clients Start-ups 97

Martech

JUNE 28, 2022

The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar. Compounding the challenge, prospect and customer outreach happens in silos via one-off campaigns, isolated channels and focused functional teams.

B2B 119

B2B GTM Cross-sell Cold Call 119

RingDNA

MARCH 18, 2025

With conversation intelligence data in hand, it’s easier than ever to identify improvement areas in buyer engagement and make well-informed decisions on how best to move forward with future campaigns. This is a surefire way to make your buyer continue to want to spend time with you.

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Martech

DECEMBER 6, 2021

Rank your team’s workload with a level of impact and effort rating. Focus on the projects with high impact; and even more so on the high impact projects that are low effort. Anything that is low impact and high effort, should be deprioritized to the new year. Make the most out of your slow season.

Click Through Rate 106

Click Through Rate High impact Consult Campaign 106

Search Engine Land

MARCH 7, 2024

Marketers are leaving money on the table by focusing only on optimizing campaigns, not customer experiences. A campaign that leads to a customized/optimized landing page can dramatically impact overall campaign economics and customer engagement.

Drivers/motivators 81

Drivers/motivators High impact Campaign Engineering 81

Martech

SEPTEMBER 29, 2023

For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers. The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Technology 129

Technology Technology Government Legal 129

Martech

APRIL 25, 2022

However, relying on the same old tactics can cause campaigns to become stale, which is why marketers need inventive ways to drive leads with ABM. With all the time, effort, and resources that go into ABM strategies, marketers need to make sure they’re meeting their goals, less they end up wasting valuable campaign dollars.

B2B 113

B2B B2C Campaign High impact 113

Martech

FEBRUARY 29, 2024

Skyword’s Accelerator360 delivers search-optimized content by identifying high-impact keywords and auto-generating content briefs. GoDaddy’s Airo is a content generator offering Logo designs, websites and email accounts; product descriptions, LLC registration, email campaigns; and social media and search engine ads. Get MarTech!

High impact 113

High impact Engineering Campaign Product 113

Martech

MAY 27, 2022

It is only by understanding how customer preferences change over time that you can devise an effective advertising campaign. Your advertising methodology needs to have a built-in feedback loop to collect crucial performance data and incorporate it into your ongoing campaign. Changes in the advertising landscape today.

Gaming 121

Gaming Campaign Follow-up User Experience 121

Martech

DECEMBER 12, 2022

Experimentation and campaign measurement. Outbound, calendar-based campaigns — while common — are likely not why CMOs invested so much into martech. Economic uncertainty favors prioritizing skills where proficiency can be gained quickly, in about one month, yet still have a high impact. Consider external hires.

A/B testing 113

A/B testing Technology Technology Growth 113

Martech

SEPTEMBER 27, 2021

She added, “Our first campaigns focused on very basic, but high visibility, high impact campaigns, and leveraged only CRM data and purchase behavior data.”. Instead, Michael Kors used their growing data arsenal to increase efficiencies, as well as impact. “We now have a very powerful CDP. said Kratochvil.

E-commerce 120

E-commerce CRM Campaign High impact 120