Martech

JULY 22, 2024

“We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? Then, the result of this campaign is not good. However, if the average ROI on campaigns was 10% during that period, then this latest campaign did well. Typically not. The result?

Campaign 124

Campaign Manufacturing Technique Presentation 124

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116

CRM Campaign Niche Negotiate 116

Martech

NOVEMBER 27, 2024

This is good news for marketers looking to optimize holiday campaigns. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. The five days from Thanksgiving until Cyber Monday is expected to rake in $40.6 billion in online sales. Why we care. The early numbers indicate that consumers are ready to buy.

Sports 128

Sports Retail Start-ups Up-sell 128

Salesforce

AUGUST 6, 2024

Using predictive AI, it can optimize personalized marketing campaigns. AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. Sell more, and faster, with AI With interested buyers lined up, now it’s up to the sales team to close deals.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g., This helps in crafting targeted campaigns that guide customers through their lifecycle stages.

Customers 118

Customers A/B testing B2C Cross-sell 118

Veloxy

JANUARY 7, 2025

Presenting: Showing the value of what you sell. How to Remove Salesforce CRM Friction Learn how to remove friction points tied to Salesforce, helping your sales team sell easier and faster. This preparation can allow them to cut down selling time. Common stagesinclude: Prospecting: Searching for potential customers.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

AUGUST 14, 2024

Holiday email campaigns will soon be up against a tidal wave of last-minute election emails. Some of this apprehension could be not knowing how to sell the budget increase to their bosses. Line up your campaigns. Now isn’t the time to phone in email campaigns — as we have for the last 25 years. Increase your bandwidth.

Strategic planning 132

Strategic planning Strategize Campaign Up-sell 132

Martech

JULY 25, 2024

In many B2B marketing teams, everything from advertising campaigns to email lists, social media content, lead generation and sales tasking is fundamentally targeted to the key decision maker: usually the person in the C-suite signing off on the new relationship. Are these contacts in your CRM system?

B2B 133

B2B Legal CRM Lead generation 133

Salesforce

AUGUST 8, 2024

Why “batch and blast” email marketing doesn’t work anymore How generative AI helps with personalized email marketing 5 strategies to build personalized email marketing campaigns How Salesforce Marketing Cloud helps with personalized email marketing What is personalized email marketing? Test and refine your email strategy.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

SEPTEMBER 9, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. Promotional events and campaigns. How do you calculate the company’s CAC?

Customers 113

Customers Commission Customer Relationship Management Retail 113

Martech

JULY 16, 2025

The single biggest mistake (or missed opportunity) I see companies make repeatedly is not selling the value of their webinars and online events enough. Free” isn’t the big sell that most companies think it is. The post Fix your webinar emails before your next campaign flops appeared first on MarTech. Recording promise?

Campaign 75

Campaign Angle Promote Manufacturing 75

Search Engine Land

AUGUST 14, 2024

With ecommerce, you’ll be focusing more on shopping campaigns and making revenue, but a nonprofit organization may be more focused on awareness. Building upon your targeting audience, it’s critical that you know the specific selling points of your client’s product or service. What differentiates you from your competitors?

Clients 80

Clients Target audience/market Sports Campaign 80

Martech

JULY 18, 2025

But the old mentality hangs on — many email programs are simply a string of campaigns to tell the customers what the brand wants to say. The pressure to send those campaigns makes us forget we are sending them to real people, not just addresses in our database. ” “We always send a campaign on Tuesday.”

Campaign 64

Campaign Conversion Click Through Rate Referrals 64

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

Territory 92

Territory Construction Agriculture Campaign 92

Salesforce

AUGUST 15, 2024

By automating routine tasks such as invoicing, inventory management, and email marketing, businesses can reduce their teams’ time and effort, freeing up their days for more important tasks like strategy and selling. Some small business tools can significantly boost productivity by streamlining daily operations. Marketing 20.

Product 89

Product E-commerce CRM A/B testing 89

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Lead scoring is crucial for tackling this challenge by ranking and assessing prospects’ readiness to buy.

Cross-sell 124

Cross-sell Lead generation GTM Territory 124

Salesforce

OCTOBER 1, 2024

It can be difficult to predict which merchandise will sell well and which could flop. This allows you to adjust orders, promotions, and discounts throughout the selling season, so you keep up with shifts in the market and consumer expectations. You can focus on inventory that will sell. Back to top.

Retail 105

Retail Promote Sales Follow-up 105

Martech

AUGUST 20, 2024

Selling them requires detailed customer information. Here’s our guide to finding the right data enrichment provider How to tell if you need data enrichment “What we hear is, ‘Our marketing campaign is all top of funnel,’” said Sneh Kakileti, VP of Product Management for data provider ZoomInfo. “‘Our

B2B 109

B2B Campaign Technique Price 109

SalesHood

MAY 9, 2025

Rolling out a new sales campaign? Use this proven Know, Say, Share, Do framework to drive adoption and results.

Campaign 52

Campaign Sales Process B2B 52

Martech

DECEMBER 2, 2024

Geo-testing: This technique involves running marketing campaigns in specific geographic areas while keeping similar areas as control groups. Time series analysis: Analyze sales data over time, focusing on periods before and after marketing campaigns. This method allows you to isolate the impact of your marketing efforts.

A/B testing 120

A/B testing Territory Technique CTR 120

ClickFunnels

JUNE 3, 2025

Email Campaigns 5. You must understand your buyers and what motivates them before you can sell to them. Email Campaigns You could have the best product and a website that attracts a high volume of visitors. Your sales won’t increase unless you connect with the people you’re attempting to sell to. Organic Traffic 4.

Trust 130

Trust Follow-up Campaign Sales 130

Search Engine Land

SEPTEMBER 6, 2024

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

Martech

JULY 15, 2024

Retention Costs: Determine the costs associated with implementing loyalty actions, such as loyalty programs, customer retention campaigns, personalized offers, customer service initiatives and any other activities aimed at retaining existing customers. It includes expenses related to marketing campaigns, advertising, and sales efforts.

Customers 117

Customers Objectives and Key Results Cross-sell Follow-up 117

ClickFunnels

JUNE 10, 2025

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. Email Campaign Automation 2. Pre-built Templates Using pre-made templates for sales funnels and campaigns can save you time. What is Sales Funnel Software?

A/B testing 130

A/B testing B2C Campaign Lead generation 130

Martech

NOVEMBER 7, 2024

This is achieved using granular filters such as job titles, geographic locations and company names to ensure that only the relevant people (think buying committee ) from the target accounts are exposed to your campaigns. They unlock an account-based approach to marketing, which is the right GTM for any business selling to an account.

B2B 131

B2B Contract CRM GTM 131

Search Engine Land

SEPTEMBER 19, 2024

Whether your audience is solution-aware or problem-aware, understanding the nuances of each stage in the sales funnel and selecting the right Google Ads campaign types is essential. This means your PPC campaigns should focus on attracting high-intent buyers ready to whip out their credit cards.

Campaign 78

Campaign Education Lead generation Trust 78

Martech

JULY 11, 2024

If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. They’re building a relationship based on interest, not jumping to selling a solution they have shown no real interest in pursuing. Did you know that you have your own intent data? You don’t need to buy it.

B2B 136

B2B Cross-sell Drivers/motivators Pipeline 136

Martech

OCTOBER 3, 2024

Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. It is designed to reduce omnichannel campaign creation from a multi-week process to one that can be completed in minutes. Users prompt Loomi AI to build campaigns, and it returns a fully built-out workflow.

Launch 73

Launch Technology Technology Campaign 73

Martech

SEPTEMBER 11, 2024

When many people are responsible for upselling and cross-selling, the customer can be, at best, confused and, at worst, feel badgered by multiple people from the same company. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign.

Cross-sell 113

Cross-sell Customers UX A/B testing 113

Hubspot

SEPTEMBER 9, 2024

The Benefits of a Lead List Selling without a lead list is a slow, disorganized process that usually produces poor results. Improved Lead Nurturing Sales and marketing teams can use the information from your lead list to determine the kinds of campaign tactics each lead is added to, such as email newsletters or webinar invites.

Territory 83

Territory Cold Call SQL Campaign 83

Salesforce

JULY 18, 2024

With the data all in one place, they could increase customer margins while cross-selling and upselling their hero products by building sophisticated customer management and data capabilities. MOL Group selected the IBM watsonx AI and data platform to help connect and harmonize all relevant data sources into Data Cloud.

A/B testing 98

A/B testing Retail CRM Consult 98

Search Engine Land

JULY 22, 2024

You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines. Let’s pretend you sell water heaters. There’s also good news that will make your life easier as a marketer.

Niche 98

Niche Retail Promote Follow-up 98

Martech

SEPTEMBER 12, 2024

Oracle Cloud CX enhances personalization and improves upsell and cross-sell conversions. DMi Partners’ Lumina by DMi is a platform for measuring and reporting affiliate campaigns. Oracle Cloud ERP’s AI optimizes financial processes, improves sustainability analytics and has predictive cash forecasting capabilities.

Cross-sell 117

Cross-sell Construction Legal Contract 117

RingDNA

JUNE 15, 2025

Author Robert Louis Stevenson once stated that “everyone lives by selling something.” ” No matter the products or services you’re selling, sell them better and you’re likely to live better. When formulating an ideal sales strategy, what you are selling matters less than to whom you are selling.

B2C 62

B2C B2B Contract Objection handling 62

Martech

JULY 23, 2024

He obtains their permission for lifetime use and sells rights to one or more stock companies, who license the photo for single-use, limited-use or unlimited-use downloads to individuals and organizations, depending upon their licensing package. (Hey, that rhymes!) The images no longer match the restaurant’s brand or location.

Legal 117

Legal Government Promote Campaign 117

Martech

NOVEMBER 4, 2024

We still need to arm these digital natives with the white papers, research reports and case studies they need to sell your solution up the line to the CFO. Do more testing In my experience, B2B marketers often avoid testing — sometimes for valid reasons, like small campaign volumes, but other times out of laziness.

B2C 135

B2C B2B Drivers/motivators Entertainment 135