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AI-powered martech news and releases: August 8

Martech

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. PMG’s marketing platform Alli added two AI features to improve campaign planning and creative insights.

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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology. Marketing should not be a support function measured solely by campaign metrics.

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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 127
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HubSpot Marketers' Favorite Integrated Marketing Campaigns

Hubspot

This rollout has become one of my favorite integrated marketing campaigns of 2020. HubSpot's Favorite Integrated Marketing Campaigns. Integrated marketing is any marketing campaign that uses multiple channels in execution. One of my favorite integrated marketing campaigns to come along is the launch of Hulu's HAHA Awards.

Campaign 101
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Real persuasion doesn’t require manipulation

Martech

A Washington State court recently upheld a consumer complaint accusing Old Navy of using deceptive subject lines on emails promoting a deadline-driven campaign. Fake urgency : Saying “Only 3 left!” ” when stock is unlimited. In the United States, this tactic might be illegal, too.

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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. Align cold calling with broader sales strategies. Tips for sales reps 1. Tackle cold calling first thing in the morning.

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Unriddled: Twitter Takes Washington, Facebook's Follow-Up Changes, and More Tech News You Need

Hubspot

Twitter (and Facebook) Takes Washington. The day prior to the hearing, a new report from the Campaign for Accountability revealed the ease with which Google's safeguards against spreading misinformation can be manipulated and compromised. Tony Romm and Craig Timberg of The Washington Post covered the day's events in more detail.