Search Engine Land

MAY 3, 2024

What may have worked for retail marketers just a few years ago may no longer have the same impact today. Buyer journeys are evolving, spending habits are shifting, and, notably, the savviest marketers are accounting for these changes. The retail landscape is in flux.

Retail 85

Retail Drivers/motivators 85

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. Now, every company is twice as efficient as 2.5

B2B 79

B2B Angle X-functional Trust 79

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Campaign 105

Campaign Niche Service Product 105

Search Engine Land

FEBRUARY 23, 2024

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Why we care.

A/B testing 119

A/B testing Finance Campaign CRM 119

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 121

Conversion Gaming Objectives and Key Results Referrals 121

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. As you embark on your marketing automation journey, consider the following tips to get the most from your solution: 1.

A/B testing 116

A/B testing Campaign Lead generation Technology 116

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. And that might be part of the problem: “the death of cookies” could now be one of those familiar phrases you skim over without understanding the depth of its ramifications.

GTM 92

GTM CRM Campaign Conversion 92

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua.

Conversion 93

Conversion Objectives and Key Results Drivers/motivators Trust 93

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. Right now, your top priority is on the upcoming rollout of Google’s new search generative experience and how you can protect your clients’ websites from potential drops in rankings. I am trained with Search Engine Land content. Here’s something somebody asked me!

Clients 113

Clients Engineering Consult User Experience 113

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. AI has become a serious mechanism for change. I didn’t invent this exercise. It’s not a fad.

Government 129

Government Strategize Start-ups Technique 129

Martech

APRIL 23, 2024

Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Marketers understand that not all of their relationships are perfect. No matter what is happening in the larger industry you operate in, your company might be going gangbusters.

Government 89

Government Technology Technology Trust 89

Partners in Excellence

JANUARY 31, 2024

My friend, Matt Heinz, posted a fascinating article which reminded me of some market analysis I’d forgotten. It’s from Gartner analysis, now about 3-4 years old, but still relevant. What if we focused on reducing no decision made. We’ll never eliminate it, but what if we could reduce no decision made to 40%?

Growth 120

Growth Pipeline Represent Closing 120

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Know what you need and why. What are the use cases for it? Don’t let the potential end product decide what you need to do. Product roadmap.

Contract 96

Contract Legal Price Technology 96

Search Engine Land

MAY 16, 2024

” Well, if Google is now doing the Googling for you, Search volume will likely go up when Google can’t find what Google is Googling for on Google! Watch this: What did you notice was missing? In Google’s Gemini era, apparently, links will now live in a Web filter. Clearly, he wasn’t wrong.

Gambling 103

Gambling Launch Follow-up Engineering 103

Search Engine Land

FEBRUARY 27, 2024

Additionally, if you exclude certain ad placements at the account level, it will now apply to the Search Partner Network, as well as YouTube and display ads, according to Ad Age. As this option is set to be removed, Google is now providing advertisers with unprecedented insights and control over ad placement within the Search Partner Network.

Networking 132

Networking Campaign Engineering Follow-up 132

Search Engine Land

MARCH 27, 2024

Google updated its definition of top ads in its Help Center to better reflect how ads can appear in Google Search A spokesperson told Search Engine Land that this just a “definitional change” and that it would not affect how performance metrics are calculated. What are top ads? Business email address Subscribe Processing.

Engineering 111

Engineering Process Product 111

SaaStr

MAY 8, 2024

Q: There’s a lot of chatter about the overall buying environment changing because there is no more zero interest. What metrics should we expect in this environment? Therefore, sales and marketing practices made no sense in 2020. For folks on social who complain about how hard the market is, most of them aren’t hireable.

Quota 83

Quota GTM Price Finance 83

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Education and awareness of the changing SERPs.

Teamwork 108

Teamwork Click Through Rate Education Campaign 108

Search Engine Land

FEBRUARY 19, 2024

What is voice search?” “Hi, Now I just think about speaking out loud to whatever device is near me. Now I just think about speaking out loud to whatever device is near me. My phone, watch, voice assistant, or browser – even taking notes for this article – now I’m more inclined to speak it. “OK, Google.

Entertainment 124

Entertainment Technology Technology Gaming 124

Search Engine Land

MAY 6, 2024

Common causes of SEO declines after a website redesign Here are a handful of items that can wreak havoc on Google’s index and rankings of your website when not handled properly: Domain change. Unintentional website performance changes ( Core Web Vitals and page speed). A less common occurrence is a change to your domain name.

Drivers/motivators 122

Drivers/motivators Meeting Launch Referrals 122

SaaStr

MAY 14, 2024

A lot of hype cycles have come along where people say, “This is going to change the world, and everything will be different.” Alex never really jumped on that bandwagon until now. GenAI does change everything. Now, you can go after it. Here’s what Cisco has found. Did You Say Hype Cycle? GenAI is overhyped.

UX 78

UX Intrinsic Product Conversion 78

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

B2B 138

B2B Lead generation Education Follow-up 138

Search Engine Land

FEBRUARY 29, 2024

What are we calling this new ad format? Commenting on the new ad format and lack of information provided from Google, Higman told Search Engine Land: “What bothers me about most things that Google has rolled out recently is the lack of transparency.” What Google is saying. And why was no one informed about It?”

X-functional 124

X-functional Engineering Launch Clients 124

SaaStr

DECEMBER 30, 2023

So it does seem like some of the biggest changes to the human side of SaaS are now coming. I’ve talked with three CEOs at leading vendors in sales and post-sales at $200m+ in ARR the past few weeks and they’ve all reinforced these are some of the biggest changes in a generation. Everyone now.

Customers 114

Customers Price Follow-up Growth 114

SaaStr

MAY 3, 2024

What are the three most under-discussed metrics on social media, with VCs, and especially with founders? In your first couple of years, you might now have any customer growth, but for anyone at scale, from $4M ARR to $5B, new customer growth is anemic. What has changed is efficiency. You have to be more efficient.

E-commerce 100

E-commerce Profit margin Growth Start-ups 100

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Decision makers Bottom line results.

B2B 115

B2B Drivers/motivators CRM GTM 115

Search Engine Land

FEBRUARY 8, 2024

Additionally, the layout of Gmail ads has been updated, positioning the Sponsored label alongside the brand name in the title rather than placing it below on the second line, resulting in a subtle change. Gmail ads on mobile now display like this: Gmail ads on mobile previously appeared like this: Why the change? Why we care.

Click Through Rate 121

Click Through Rate Promote Engineering Campaign 121

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 104

Gaming Conversion Objectives and Key Results Referrals 104

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Government 107

Government Campaign Follow-up Conversion 107

Search Engine Land

MARCH 21, 2024

This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reporting, providing marketers clearer insights into user behavior across platforms. What’s changing? In GA4, legacy conversions will now be referred to as key events. What Google is saying.

Conversion 107

Conversion Represent Process Product 107

Search Engine Land

APRIL 9, 2024

PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. What is WPP? Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. I believe this will be a game-changer for our clients and the marketing industry at large.”

Campaign 133

Campaign Clients Technology Technology 133

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. And what does this mean for the future of agile? Dig deeper: 3 ways to align marketers to business outcomes 2.

Manufacturing 107

Manufacturing Promote Pipeline Technique 107

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Profit margin 123

Profit margin B2B Campaign Retail 123

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. It demands a people-focused approach to navigate the changes and align your teams for the transformation. Embracing change, especially with AI, can be challenging. They can also share what others are concerned about.

Legal 69

Legal Finance Drivers/motivators Meeting 69

Search Engine Land

JANUARY 25, 2024

While the affected accounts will experience a different layout, structure and design, it’s important to note that there have been no changes in functionality to any tools or features. All your performance reports can now be found there. I’m sure I’ll get used to it eventually but for now it’s a hassle.”

X-functional 118

X-functional Campaign Engineering Process 118

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. It’s also a fraught time because nobody knows what will happen with holiday spending. More than half are using AI in some form now.

Retail 125

Retail Niche Objectives and Key Results Technology 125

SalesLoft

MARCH 28, 2024

Who goes into a relationship with a vendor hoping to change them? As the Director of Marketing Operations and Analytics at Advanced , Rob is no stranger to the give-and-take that happens in healthy customer supplier relationships. You taught us what we didn’t know and helped us improve on what we did know.

Technology 90

Technology Technology Gaming Trust 90