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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include?

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. Use SEO best practices to improve visibility in search engines.

B2B 124
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How AI is reshaping the content creator industry

Search Engine Land

Analysis has shown that the general drop in traffic to small independent sites was not caused by the unhelpfulness of their content but by an overall drop in click-through rates. They aim to protect and safeguard original content creators and promote their value-added. Get the daily newsletter search marketers rely on.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks. YouTube : The world’s second-largest search engine, it uses past content interactions, search history and subscriptions to recommend content to users.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

High click-through rates. Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly.

Growth 85
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How to use micro-moments to capture customer intent in real-time

Martech

Optimize for search engines , maintain an active presence on social channels and use paid ads to show up when it matters most. Tailor your content and promotions to these insights. For example, if searches for “best CRM software for small businesses” spike, create and promote relevant content.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority. Promote Events, Conferences and Webinars in Groups I attend in-person events and conferences as an inside sales rep.

Closing 62