article thumbnail

Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. They were content to rest on their laurels, charging a premium for mediocrity and catering to complacent clients with fat wallets and thin attention spans. electricity providers) Emotional : Enhancing well-being (e.g.,

Pitch 107
article thumbnail

What Elon Musk and Great Salespeople Do Differently Than Everyone Else

Understanding the Sales Force

On the positive side, the lack of impulse control allows him to literally jump in and take action with his huge, game-changing ideas that introduced electric cars at scale with Tesla, the biggest space rocket with SpaceX, the bold purchase and reorganization of Twitter, now X, his satellite WiFi service known as Starlink, and more.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I get some of those same feelings about being exposed, with everybody showing up at a public talk. I was in high school debate and forensics.

article thumbnail

A Simple 3-Step Plan for Selling Success

Adaptive Business Services

While we can’t cover every aspect of selling in three simple steps, these are the critical ones. These 3 steps are the glue that holds the selling process together and they are repeatedly deployed throughout the sales cycle. When should I follow-up again? My insurance guy, Bruce, comes to mind. Are they still employed?

Sell 71
article thumbnail

Time to Refocus in 2023

Adaptive Business Services

I had spent a part of 2022 trying to break into electric signage (my background as an owner and a manager) as a vertical market for my consulting services. Being persistent, I’m not giving up on that market, at least not yet. One obvious area in securing client testimonials and referrals. Not even one sale. Talk about fun!

article thumbnail

The Role of Urgency in Selling

Adaptive Business Services

One of the techniques often discussed in selling is that of creating a sense of urgency in order to move a client from the thinking to the acting stage. I don’t much care for the term “creating” as it implies some sort of artificial emergency that is conjured up by the salesperson in order to close the sale. Now add them up.

Sell 71
article thumbnail

Multi-Purposed Projects

Adaptive Business Services

The course ended up being a total and abysmal failure. However, everything, videos and documents that were associated with that course were backed up on my Google Drive. I was easily able to transfer them to folders that I create for Nimble clients, once again, on Google Drive. My first eBook was called “Focused Social Selling”.