Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Not only do changes impact performance, but they affect marketing strategy and the way we interact with clients or internal marketing departments. Search Engine Land prides itself on sharing the news as it breaks. It’s how I start each weekday.

X-functional 96

X-functional Retail Engineering Follow-up 96

SaaStr

FEBRUARY 11, 2021

Getting feature gaps filled with Product and Engineering. And you want to get to $2m in ARR in the next X months. How should sales and client success/management work together? . Do you work with sales engineers and sales support? no guaranteed bonus for X months until you scale). Pitch scripts. Sales Strategy.

X-functional 145

X-functional Quota Sales Up-sell 145

Hubspot

APRIL 2, 2018

I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. We’ve all been there.

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

Search Engine Land

FEBRUARY 5, 2024

I will note, as others pointed out on X, that if your site isn’t accessible, it is less likely people will link to it or click on it in the future, so that can potentially affect your SEO rankings. The main issue here is our mental model of how search engines work. I’m just saying search engines aren’t stuck to relying on the markup.

X-functional 120

X-functional Engineering Technique Start-ups 120

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 122

B2B X-functional SQL UX 122

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. The fact that your client, leadership, or colleagues believe something about competitors doesn’t mean it’s true. Run a functional investigation. Set your goals.

UX 126

UX X-functional A/B testing User Experience 126

SalesPop

MARCH 12, 2021

When you are constantly losing clients, that means you constantly have to win more. The most stellar example is in the category of search engines. At the turn of the century, AltaVista was the far-and-away search-engine leader. No other CRM offers this kind of functionality today. Today nobody is using BlackBerry.

Account management 98

Account management X-functional Pipeline CRM 98

Hubspot

SEPTEMBER 2, 2020

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. This includes ensuring you don't stretch the truth or lie about your product or service (including pricing, functionality, release date, current customers, etc.)

X-functional 101

X-functional Non-Profits Promote Trust 101

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

UX 115

UX Technique Conversion Product 115

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Marketing was viewed as the “fluffy stuff,” particularly in engineering-driven corporations, mostly because it was difficult to quantify the impact marketing had on the business. This is particularly true in B2B companies.

X-functional 107

X-functional Objectives and Key Results Technology Technology 107

Search Engine Land

JUNE 7, 2024

Following trends this way often leads to action without planning, neglecting how it fits into your marketing mix, whether your ideal clients spend time there and other important considerations for business strategy and tactics. If they’ve told you themselves they’re looking for an answer to x or y, all the better.

Intrinsic 90

Intrinsic X-functional Angle Niche 90

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 72

GTM X-functional Start-ups Campaign 72

ConversionXL

DECEMBER 13, 2022

As Craig Sullivan puts it : My experience in observing and fixing things: These patterns do make me a better diagnostician, but they don’t function as truths—they guide and inform my work, but they don’t provide guarantees. You may think your site works perfectly in terms of user experience and functionality. Craig Sullivan.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. Moreover, this traffic can develop into valuable professional connections and new clients. How important is the design of your business website to how it appeals to potential clients/customers? Do looks really matter?

Real Estate 117

Real Estate Clients Networking Follow-up 117

Search Engine Land

JUNE 6, 2023

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. pip install --force-reinstall -Iv protobuf==3.20.00 Generate an article using GPT-4.

X-functional 86

X-functional Objectives and Key Results Follow-up Start-ups 86

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

ConversionXL

NOVEMBER 3, 2016

So while many usability heuristics remain the same in B2B website design and functionality , much of what goes into lead gen, sales, and analysis is different. In other words, you’ll answer questions like: Where in the buyer journey is the person that downloads [X] whitepaper? To what points in the customer journey do they correspond?

B2B 110

B2B Conversion B2C SQL 110

Heinz Marketing

JUNE 7, 2021

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. Obviously, we’re there to help bring new thoughts and concepts to our clients.

Pipeline 129

Pipeline B2B Sales Cross-sell 129

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. She added, "Think about it like this -- influencers on Instagram are the new model examples on how products wear, work, function, and are used rather than in-store experiences.".

Niche 101

Niche X-functional Referrals Gaming 101

Hubspot

DECEMBER 23, 2022

For more advanced functionality, HubSpot offers premium features in the Starter, Professional, and Enterprise versions of Sales Hub. Prospect monitoring functionality. This allows you to use the “Persona Lookalike” functionality that suggests prospects based on your ideal client persona. TechTarget’s Priority Engine.

Prospecting 90

Prospecting Contact X-functional CRM 90

Hubspot

JULY 29, 2018

Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function. BoardReader - BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular form of social networking. Social Media Terms - P.

Networking 101

Networking X-functional E-commerce Follow-up 101

Hubspot

OCTOBER 25, 2019

400’s -- A client error code that communicates there was a problem with the request. With a 302 redirect you’ll lose the SEO link authority of the old page since search engine crawlers treat this as a temporary page. A 499 error occurs when the client closes the request while it’s still processing.

X-functional 77

X-functional Contact Clients Engineering 77

ConversionXL

OCTOBER 21, 2019

enterprise politics), or you’re at an agency and your client doesn’t want you to touch their CRM. You propose some tools to your client who says “too expensive,” “too complicated,” etc., You can then say that userID X, who came on January 11 from Google Ads, brought us $500,000 in revenue. to every option. Use Google services.

SQL 84

SQL X-functional CRM Clients 84

ConversionXL

DECEMBER 2, 2015

As Craig Sullivan put it : Craig Sullivan: “My experience in observing and fixing things — these patterns do make me a better diagnostician but they don’t function as truths — they guide and inform my work but they don’t provide guarantees.”. We expect to see (data metric(s) change) over a period of (x business cycles). Probably not.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Heinz Marketing

MAY 16, 2022

It’s an area I’m really passionate about and I’m actually working with two clients this quarter on CX transformations, which is a lot of fun. I’m a big believer in cross-functional alignment. We can talk about that and some of the metrics. Matt: Well, let’s dig into a couple different areas of that.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Hubspot

AUGUST 21, 2017

LinkedIn recommends a background photo size of 1584 x 396 pixels, and that it must be a JPG, PNG, or GIF file under 8MB. Freelancers can display a ProFinder badge on their profiles to show prospective clients their skills, expertise, and recommendations. 5) Search engine optimize your LinkedIn profile.

Networking 101

Networking X-functional Contact Follow-up 101

SaaStr

JULY 24, 2019

Gillian Heltai | SVP of Client Services @ Talkdesk. I’m the Senior Vice-President of Client Services at Talkdesk, and I’m really excited to be here today; also, a little nervous. Number two is how do you structure your organization around the customer success team or around the client services organization.

X-functional 62

X-functional Engineering Clients Start-ups 62

Sales Hacker

AUGUST 5, 2019

She’s worked with companies across the food, medical, and hospitality industries to create top tier account management and sales functions all focused on building long-term relationships with clients and generating more revenue for the company. Megan, welcome to the show. Megan Bowen: Hi, Sam. Great to be here.

Customers 63

Customers Account management X-functional Hospitality 63

Heinz Marketing

OCTOBER 25, 2021

We had a client years and years ago that was from Canada and had moved to Texas. And I think even just your title, like in mean we see a lot of people, I literally this morning was talking to a client about a VP of revenue and product marketing role that she’s trying to fill. What if it had X? What if it had Y?

Pipeline 122

Pipeline Sales Growth X-functional 122

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. Product management, engineering, customer success, sales, and marketing groups will weigh in on the decision-making process.

GTM 86

GTM Negotiate Profit margin Contract 86

Search Engine Land

SEPTEMBER 7, 2023

Tech Tech functions the same way as demographics. You can either find the desired page or use the search function in the top-right corner to locate it easily. Avoid clicking on the X+ More option unless you want to reset your filtered settings. You can break down revenue by city, country, users, and more here.

GTM 136

GTM Campaign Follow-up Start-ups 136

SaaStr

APRIL 30, 2022

Just to say a little bit more about this, if you look at the sales functions are structured. Customer success teams are basically about building at scale this self-serve engine. He knows his cost item, his cost line, and his PNL is gonna be X. So if you consume up to X, you will pay a 100 bucks per month.

Price 98

Price Launch X-functional Contract 98

SaaStr

JULY 5, 2024

No one wants to do layoffs, cut sales, or fire good engineers, so the marketing budget is the simplest thing left to attack. You don’t want a VP of Sales who isn’t willing to travel, is too tired, wants to quit, or wants to be fractional with 11 clients. A lot of folks are cutting marketing spend to zero. Early for them was $200M ARR.

GTM 83

GTM Cross-sell X-functional Pipeline 83

Heinz Marketing

JULY 13, 2020

So as an example, I was working with a client about a year ago and that’s how this all started. Creating a revenue growth engine is no small task, nor is it one that can be done overnight. Somebody’s making them do it, and they’re accountable for making X number of calls a day. It doesn’t matter.

Pipeline 90

Pipeline Referrals Cold Call Sales 90

Hubspot

AUGUST 12, 2020

Here’s the journey Tyre Recruiting’s clients go through when selecting a recruiting firm: 2. You can segment the people you target by role, title, function, or common behaviors. Do you create content that is optimized to rank in search engines? Do you have a date when you need to hit X number of salespeople on staff?

Prospecting 98

Prospecting Sell Healthcare Sales 98

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. The X axis is set to Eastern time to reflect the location of the business. Don’t stop with just the major search engines! Quickly adapt your messaging to address new information.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

FEBRUARY 11, 2020

Learn why it is difficult to have accurate and trustworthy outbound dashboards and how to clean up and educate your clients. How do you engineer growth? This is probably the number one thing we work to clean up with clients, is just clarity around metrics and lead generation, especially outbound. Join us at SaaStr Annual 2020.

Growth 109

Growth Niche Hospitality X-functional 109