Heinz Marketing

SEPTEMBER 17, 2024

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Heinz Marketing

JULY 19, 2024

Partnering with a specialized branding agency, they developed a comprehensive brand strategy that resonated with their target audience, resulting in a 40% increase in brand awareness and a 20% rise in market share over a year. They partnered with a lead generation agency that specialized in account-based marketing.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Search Engine Land

OCTOBER 2, 2024

Sometimes, clients don’t know where to start. The latter was true for our new client. To diagnose the impact of the Google core update for our client, we used a simple, three-step approach: Understand what has happened sitewide. Understand what happened sitewide Our client has a large site. We see it all the time.

Clients 91

Clients CTR Conversion Closing 91

Sales Hacker

FEBRUARY 7, 2025

In its early stages, Nosto operated on a performance-based pricing model, charging clients a commission on sales directly attributed to its product recommendations. While this model drove adoption due to its “risk-free” nature for clients, it introduced significant revenue unpredictability for Nosto.

Price 104

Price E-commerce Cross-sell Profit margin 104

Martech

APRIL 30, 2025

Campaigns that made and fulfilled a specific promise achieved a 45% increase in market penetration and a 27% increase in market share, per a World Advertising Research Centre (WARC) study. Campaigns that took a different route managed only 38% and 17% gains in market penetration and share, respectively.)

Trust 92

Trust Campaign Price Strategize 92

Search Engine Land

SEPTEMBER 4, 2024

Customer success stories: Global brands are thriving amid budget cuts Several of our clients have successfully navigated budget cuts by harnessing the power of Adthena’s Search Intelligence. By expanding its use of Adthena’s Market Share and ad copy analysis , the company gained access to crucial data on competitors and industry benchmarks.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

JULY 26, 2024

In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share. As account managers have established one-on-one relationships with their clients, they are likely to keep documentation and note-taking to a minimum. Email: Business email address Sign me up!

Pharmaceutical 115

Pharmaceutical CRM B2C Technology 115

SalesHandy

NOVEMBER 9, 2020

According to the recent data by Statista , Gsuite is leading with 56.97% market share, followed by Office 365 with 42.63%. This guide will help you in deciding the best email client for your day-to-day sales outreach activities. Each of these have their own pros and cons that impact the productivity of sales reps.

Clients 98

Clients Campaign Price Follow-up 98

Hubspot

MARCH 16, 2016

How has this affected email client market share? Check out the resulting infographic below to learn how email client market share statistics have changed in the past year, why these changes happened, and how they might affect your email campaigns.

Clients 64

Clients Market share Campaign 64

Salesforce

MARCH 13, 2025

Example 1: Software company Based on market research, this company finds that its niche software could serve up to 30,000 clients in North America. Because their average account value is $5,000 per year, they calculate their TAM revenue by multiplying 30,000 potential clients by $5,000, arriving at $150 million per year.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Search Engine Land

SEPTEMBER 26, 2024

Too many companies lack consistent reporting across their markets, making it impossible to roll up data to understand global, regional and market performance. Finding opportunities that can be leveraged in other markets is even more challenging.

Territory 86

Territory Technique Promote Presentation 86

Martech

DECEMBER 6, 2024

. > We’re not trying to take any share from anybody. Nvidia is a market maker, not share taker. If you look at our company slides, we don’t show, not one day does this company talk about market share, not inside. All we’re talking about is how do we create the next thing?

Angle 129

Angle Objectives and Key Results Education Strategize 129

Martech

SEPTEMBER 14, 2023

Second-level thinking and market share Market share has been my #1 reason to sustain or expand marketing budgets during adverse times. Many CEOs regret not prioritizing market share during periods of resiliency and growth. Study “market share capture” strategies and how to finance them.

GTM 133

GTM Market share Growth Technology 133

Search Engine Land

OCTOBER 17, 2023

Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years. Consider a blog on why {client} customer service is key to their growth.

Angle 117

Angle Strategize Strategic planning Territory 117

Search Engine Land

MARCH 4, 2024

To replace cookies, Google plans to migrate its advertising clients to a new interest-driven model, ‘ Topics.’ We use this unique data, artificial intelligence, and machine learning to help our clients develop a search marketing strategy driven by meaningful but anonymous data.

Territory 115

Territory Market share Legal Strategize 115

Martech

APRIL 22, 2025

Feature evolution : Does the platform have a history of adapting quickly to market shifts or does it lag behind emerging trends? I saw this happen in real time when a retail client with a rigid platform spent $2.2 That’s not just lost technology investment that’s real market share down the drain.

Healthcare 69

Healthcare Retail Clients Manufacturing 69

Pointclear

NOVEMBER 19, 2013

Market share gains of the clients under their watch, check. Knowledge of marketing automation and CRM system solid. What is your market share percentage versus your competitor’s?”. Campaigns flashed before our eyes, some even similar to our products. ? Branding check ? Digital check ? Direct check ?

Presentation 101

Presentation Account management CRM Quota 101

ClickFunnels

JUNE 24, 2021

She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients. A CEO or founder cares about the big picture and getting more clients (aka long-term growth).

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Hubspot

JULY 22, 2020

Creative agencies are at the heart of the campaign process for their clients. Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals.

Referrals 101

Referrals Cross-sell Price Clients 101

Partners in Excellence

APRIL 27, 2015

I’m sure I’m trying the patience of a number of people in a client organization. Or that by writing this case study, it will contribute to 0.0000035% increase in market share. We’re establishing the key strategies, priorities, goals/metrics for the coming fiscal year.

Quota 118

Quota Clients Start-ups Market share 118

Sales Hacker

JUNE 27, 2019

Siloed teams often spend more time cleaning up unexpected messes that result from poor communication than they do building a strong operational infrastructure to support client-facing teams. Marketing Operations. The RevOps function is responsible for the processes, systems, and data that their client functions use every day.

Commission 107

Commission Sales Clients CRM 107

Martech

AUGUST 17, 2021

Also, it helps to put results into perspective — so instead of simply saying: ‘Before the campaign, the client was only bringing in this # of leads, clicks, etc — but the campaign raised that number to XXX’ offer an example of how the campaign impacted the business overall and not just the analytics.

Engineering 115

Engineering Campaign Clients Market share 115

Closing Bigger

JUNE 9, 2022

Increasing Market Share: They are interested in advertising, marketing and business development strategies, tactics and methods to increase market share. 5 Action steps to help you sell to senior decision makers: Brainstorm the key challenges and goals a potential client may have.

B2B 98

B2B Sell Government Presentation 98

Martech

SEPTEMBER 15, 2022

With 850 million users and estimated 58% of desktop client market share , Apple’s decision is a big boost for BIMI. It gives consumers an easy way to differentiate actual company emails from cyberattacks in emails posing as a big brand. Register here for The MarTech Conference — Sept. It’s virtual and free!

Trust 98

Trust Market share Clients Customers 98

Hubspot

MARCH 21, 2018

It can be a challenge to find an email client at no cost that balances the right features with usability. For each email client, we highlighted a unique feature in to help you find the best fit. Gmail has the second-highest email client market share (behind Apple iPhone's native email app), according to Litmus Labs.

Clients 101

Clients Contact User Experience Service 101

Martech

MAY 17, 2024

Earned media is about building brand awareness, credibility and market share through third-party validation. Dig deeper: Building a brand strategy: Essentials for long-term success Gaining market traction with earned media You’ve launched your brand; you’ve taken advantage of newsworthy moments — now what?

Legal 120

Legal Launch Campaign Trust 120

Sales Hacker

NOVEMBER 11, 2020

Clients have more time to reevaluate their current vendor relationships and for digital-savvy salespeople to slide in and win new clients. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. What is Competitive Intelligence?

Launch 121

Launch Sales Price Clients 121

Martech

JANUARY 31, 2024

The data-driven rapid optimization system and the high-confidence predictive performance model significantly increased market share, exceeding client expectations. Stay updated on technology and analytics advancements as you integrate predictive modeling into your marketing strategy this year.

Campaign 134

Campaign Start-ups Technique Technology 134

Sales Hacker

MAY 22, 2020

Education is key to gaining market share. In most cases, before you close your deal, you need to send over a proposal to your SAL and the potential client. Work will begin on your content marketing strategy as soon as the first payment goes through! The client remains the sole owner of any information provided.

Closing 126

Closing Education Sales Follow-up 126

Salesforce

NOVEMBER 19, 2024

This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. This strategy applies to almost any market, be it software or shampoo. The Pros It can help grow or protect market share.

Price 52

Price Profit margin Territory Cross-sell 52

Hubspot

DECEMBER 23, 2020

Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Understanding the physical and market size of potential B2B buyers can significantly improve sales targeting. What percentage of their target market share does the company currently have?

Manufacturing 101

Manufacturing Non-Profits Cold Call B2C 101

SaaStr

FEBRUARY 12, 2022

Within each segment, they split up buckets of data in the following categories: Companies, Deal Creation, Close Rate, ACV, Market Share (which measures Gorias customer vs. competitor market share) and NRR. For example, Gorgias offered a free iPhone to anyone who referred a client. . Romain’s Final Takeaways.

Customers 98

Customers GTM Referrals Growth 98

Anthony Cole Training

JULY 17, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. retaining clients (2). Questions about profit, shareholder value, market value and market share are the things that presidents concern themselves with not how many power units does the company have.

Sell 120

Sell Objectives and Key Results Drivers/motivators Up-sell 120

Hubspot

APRIL 1, 2019

Market dynamics and market share. naming impressive clients for brand power alone) is a disaster. Why is it so damaging to name two or three mega clients to regular buyers? Sure, they’re dazzled that you nabbed those clients. Google is their client?! Flip your presentation. Generic social proof (i.e.,

Presentation 100

Presentation Technique Closing Sales 100

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches.

CTR 110

CTR UX Engineering User Experience 110

Outreach

AUGUST 11, 2020

When your business is looking to grow, especially a venture-backed business with extreme pressure to gather market share, it is absolutely imperative to be in , or better yet, drive and shape any conversation where a solution you offer is being evaluated. It’s that there are deals out there where we’re not even in the conversation. ”.

Sell 104

Sell Prospecting B2B Conversion 104

Search Engine Land

FEBRUARY 7, 2023

With such a promising prospect, let’s look at Microsoft Ads (or Bing Ads, as most PPC marketers still fondly call it) in relation to Google – including advantages, disadvantages, and opportunities for the platform to make some gains in market share.

Construction 84

Construction B2B Networking Engineering 84