Martech

DECEMBER 5, 2024

That was the case for a client who faced blocking until we expanded our review beyond email decision-making. The client, a SaaS company, enlisted my consultancy to review their email marketing program. It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service.

Promote 123

Promote Clients Service Consult 123

Sales Gravy

NOVEMBER 14, 2024

Key Takeaways: – Virtual Tastings as Sales Hooks: Virtual bourbon tastings became an effective "hook" to attract attendees to sales demos, webinars, and client meetings, increasing engagement and helping to break through typical sales communication noise.

Entertainment 97

Entertainment Education Clients Relationship building 97

Martech

AUGUST 22, 2024

Because the changes it’s about to wreak on Apple Mail inboxes (which, according to a recent Litmus study, account for nearly half of email client volume worldwide ) are significant. Promotions. Relevant non-promotional messaging is a great lever that aligns well with iOS’s focus on building user trust and providing value.

Promote 123

Promote Trust Strategize Follow-up 123

Iannarino

SEPTEMBER 22, 2023

One office store used the “easy button” in their promotions. While there is nothing wrong with making things easy for your clients or customers, in B2B sales most attempts to make things easier make selling difficult. They even had easy buttons available for purchase in their stores.

Sell 316

Sell Promote B2B Clients 316

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab?

Promote 119

Promote Click Through Rate User Experience Education 119

Anthony Cole Training

JANUARY 19, 2024

For centuries, community banks have invested in their local communities and promoted relationship banking. How do community banks offer a non-disruptive transformational approach to leverage all of these tech options yet still serve the client in a personal, relationship banking manner?

Finance 62

Finance Promote Clients Drivers/motivators 62

Martech

OCTOBER 11, 2024

Here’s what the HockeyStack touchpoint report found HockeyStack uses anonymized data from its clients to put together reports and paint a picture of how B2B marketing efforts lead to sales. The world of sponsored posts and paid promotion on and off social media is murky. The dataset is, therefore, limited to those companies.

B2B 121

B2B Angle Promote Education 121

Search Engine Land

AUGUST 20, 2024

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. One of the ways we love to help our clients establish depth of authority is with proprietary data, research and benchmarking that informs reporting and analysis.

CTR 100

CTR Cross-sell Promote Presentation 100

Martech

AUGUST 6, 2024

If all goes well, they could be longtime clients and not make many claims for years. Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above. But in an effort to promote good health, Aflac offers an annual wellness benefit.

Promote 118

Promote Trust Service Referrals 118

Martech

SEPTEMBER 24, 2024

When my agency audits clients — big and small, Fortune 50 to Fortune 1000 — the first thing we look at is their foundational elements of email, which are acquisition, promotion, attrition and automation. I don’t mean you should focus only on those at the expense of your promotional emails. If not, you have work to do.

Promote 128

Promote Represent Technology Technology 128

Heinz Marketing

SEPTEMBER 10, 2024

Promote work-life balance. Promote social connections through team-building activities, collaborative projects, and social events. Its annual Dreamforce event is designed to inspire joy and connection among employees, partners and clients. Encourage open communication. Celebrate successes. Encourage meaningful work.

B2B 106

B2B Drivers/motivators Healthcare Promote 106

Search Engine Land

AUGUST 30, 2024

No matter your vertical or the particular timing, there are five tests I like to run during the slower season to help clients get learnings to leverage when the tide is high. Ideally, your brand or client has a test budget to play with, but if not, consider shifting the budget from the same stage of the purchase journey.

A/B testing 79

A/B testing Retail Quota Promote 79

Martech

AUGUST 6, 2024

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out.

Promote 113

Promote Campaign Follow-up Strategize 113

Search Engine Land

JULY 10, 2024

Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? This is also why it’s important not to have a ton of JavaScript on the page to slow things down, especially pushed-out client-side. Need to provide increased UX to users accessing content ?

UX 131

UX Strategize Promote Follow-up 131

Search Engine Land

AUGUST 31, 2023

For example, we’ll hear of other agencies: Locking clients into long contracts with no out clauses. Not providing clients with access to their own ad accounts. This article will explain why maintaining client trust is critical to building a strong agency and culture. Reliability : Do you do things when you say you will?

Trust 121

Trust Clients Referrals Contract 121

Sales Pop!

MARCH 12, 2025

This builds credibility and makes it more likely to induce a client to choose a source with that level of confidence over the competition. Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

AUGUST 15, 2024

Marketing provides content that educates and equips teams with key talking points to drive client conversations. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.” And creates unforgettable experiences that leave a lasting impression.”

Growth 122

Growth Entertainment Sports Strategize 122

ClickFunnels

SEPTEMBER 27, 2021

Want to get more clients as a lawyer? Lead generation is the process of converting potential clients into leads by persuading them to give you their contact information. What you want to optimize for is the number of new clients. The post 5 Ways To Generate More Leads For Lawyers [A Guide] appeared first on ClickFunnels.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Martech

JANUARY 7, 2025

Merchant , which does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Salesforce Data Cloud integrates all RBC client data into a unified system, giving advisors a comprehensive view of their clients. Atlas can answer complex client questions using multistep reasoning.

Launch 128

Launch Represent Engineering CRM 128

Search Engine Land

SEPTEMBER 17, 2024

We’re leading our clients toward four main initiatives: Digital PR and content distribution. Just make sure any outreach is centered around what your content can do to engage their readers instead of promoting your brand or service. That sucks. Point-blank, period. OK, that’s done. Now, let’s talk about how to cope. Leaning into CRO.

Real Estate 98

Real Estate Trust Campaign Clients 98

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Niche 98

Niche Retail Promote Follow-up 98

Search Engine Land

AUGUST 22, 2024

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. Advantages More accurate alignment of the client’s actual business goals than revenue growth.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Martech

SEPTEMBER 5, 2024

Not following the hypothesis, take 1 Testing is an essential aspect of the work I do for my clients. For this client, alt text could make or break a recipient’s interest in clicking to view the product being promoted. Again, we’re trying to eliminate random elements to gain more reliable results. In the hypothesis.

Follow-up 123

Follow-up Drivers/motivators Campaign Promote 123

Martech

JANUARY 7, 2025

Marketing and promotion: Develop a marketing plan to promote the event. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects. This helps us understand how well our promotional efforts resonated with our audience.

B2B 108

B2B Promote Follow-up Lead generation 108

Search Engine Land

SEPTEMBER 5, 2024

We inherited the Google Ads account of a new B2B client, for example and all of their campaigns were product-focused, keyword-only campaigns. But after meeting with the client and analyzing their account, we decided to take a different approach – one that’s outperforming their previous strategy, hands down. Processing. See terms.

Territory 92

Territory Construction Agriculture Campaign 92

ClickFunnels

MAY 6, 2025

Promote your business and gain the consumer’s contact information through subtle strategies (like contact boxes, promotional sign-ups, etc.). Webinar Funnels Webinars are a strategic way to attract potential clients by offering them product insights in exchange for their contact information.

Growth 130

Growth Strategize Sales Contact 130

Martech

MARCH 25, 2025

For instance, many of my European clients use the term email newsletter interchangeably with email message any message a company sends to its subscriber base, regardless of content, is considered a newsletter. Case study I helped a client create a new email newsletter a year ago. They make versions for prospects and clients.

B2B 119

B2B Promote Click Through Rate Territory 119

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. By targeting a small group of similar accounts, teams can create tailored messages that resonate with multiple clients without the heavy resource demands of a 1:1 strategy.

B2B 118

B2B Objectives and Key Results Campaign Contact 118

Search Engine Land

OCTOBER 4, 2024

Recently, an SEO client of mine lost 82% of desktop organic traffic to their homepage in one month. The client launched a mobile and desktop pop-up for all United States visitors. Against my advice, the client hoped the conversions would outweigh the decline in organic traffic. Here is an example of an age pop-up done well: 3.

Legal 90

Legal Territory Launch Engineering 90

Salesforce

SEPTEMBER 16, 2024

as well as deliver highly targeted sales recommendations, customer service, or marketing promotions exactly when the customer is most receptive. This saves investment managers time analyzing data, allowing them to focus on delivering high-value client service. In retail, an agent could handle simple queries like “where’s my package?”

Healthcare 116

Healthcare Appointment Retail Campaign 116

Partners in Excellence

NOVEMBER 19, 2024

I kept getting promoted. I was the only one who knew how to solve them, when I was promoted to another role, the problems would recur and no one on the organization knew how to deal with them. I discovered, that my clients were becoming more successful, valuing how I helped them more than ever before. But I was struggling.

Promote 126

Promote Quota Clients Presentation 126

Sales Pop!

AUGUST 5, 2021

In this article, you will find seven ways to increase sales for your small business, ranging from understanding customer behavior, providing outstanding customer service, and requesting customer feedback to advertise on social media, offering promotions, and staying in touch with your customers via email marketing, among other things.

Promote 246

Promote Sales Up-sell Trust 246

Sales Pop!

JUNE 29, 2022

Upon receiving assurance that a client could resolve an online issue, a customer service representative reached out to say the following: ‘I’m so glad I was able to help! The promotion highlights the work of someone earning admiration that will potentially benefit the magazine’s audience. Requests for Reviews. Drop the Scam.

Appointment 242

Appointment Clients Growth Represent 242

Iannarino

JULY 8, 2021

The Gist: Most discovery is too shallow to create much value for your prospective clients. You create value when you uncover a problem’s root causes and promote deeper understanding. Identifying a prospective client’s problem is a tried and true approach, the core of legacy solution selling.

Clients 243

Clients Gaming Presentation Contact 243

Martech

DECEMBER 5, 2024

It’s a challenge we’ve faced while working with clients over the years. Even if they don’t bite, you’re not losing credibility by giving them information they may find overly promotional or lacking substance. If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign.

B2B 130

B2B Drivers/motivators Campaign Service 130

Sales Pop!

JULY 6, 2021

Promote Your Content: use your email to share informational blog content and valuable assets with your prospective client. Market the Products: promote the services and products of your company. Generating Leads: encourage subscribers to provide their personal information to exchange an asset that might be valuable for them.

Promote 246

Promote Contact Service Campaign 246

Search Engine Land

SEPTEMBER 18, 2024

Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Adhere to ethical considerations in all aspects of podcast production and promotion. Risk of not achieving desired link volume quickly.

Niche 88

Niche Promote Lead generation Growth 88