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U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13

Martech

Federal Trade Commission (FTC) ban on fake and AI-generated customer reviews takes effect on Oct. By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”

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How to Avoid False Advertising and Misleading Claims with Legal Translation

Sales Pop!

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. For international businesses in advertising, many rely on legal translations to ensure that all parties understand their rights and responsibilities.

Legal 130
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80% of influencers fail to disclose advertising content, putting brands at risk

Search Engine Land

Four in five social media influencers do not disclose paid content, according to a new report by the European Commission. If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

For example, were you aware that Facebook has pretty strict guidelines about how you can run contests and promotional campaigns on its site? Disclosing Paid Reviews/Promotion/Affiliation. As an inbound marketer , you need to stay in the know about the laws that govern the web to avoid possible legal ramifications.

Legal 78
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

Overly complex agreements can be a deterrent for some creators, so it’s best to keep legal and contractual requirements straightforward. Long-term partnerships where influencers regularly promote a brand. Creators earn commissions for sales generated through their unique links. Don’t forget the legal bits. Guest blogging.

Niche 137
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Roundtrip Revenue & Buying Your Customers’ Products: Probably, Just Do It

SaaStr

And third, I didn’t want to encourage any games and shenanigans in the sales team, and as a corollary of that, didn’t want to encourage “loss leader” deals where we made no net revenue AND had to pay a sales commission on top of that. Pay the commission. this is not accounting (or legal) advice!

Product 118
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Meta to get consent before collecting data for targeted advertising in Europe

Search Engine Land

The company put forward the proposal in a bid to try and end a year-long dispute with the European Union over the legality of its targeted ad operations. Meta suggested updating its policy after meeting with Ireland's Data Protection Commission – its lead privacy regulator. Why we care. SUBSCRIBE See terms. Deep dive.