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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

While targeting low-hanging fruit in terms of keywords is still viable, it doesn’t necessarily establish a website as an authority in a specific niche. Determine which sub-niche within your realm you can outshine others in. You're diving deep, establishing your authority in a niche. Assess the competition.

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Why paid search marketers need a growth mindset

Search Engine Land

A frequent misconception is that you lack the skills to explain or create presentations effectively on campaign strategy. While you might feel nervous or unprepared, a growth mindset reminds you that you can successfully present to your peers with practice and preparation. One key piece of her guidance is concentrating on a niche.

Growth 90
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators. Research suggests that people buy from brands to construct self-concepts. Why buy now?

Product 110
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Cracking the Product Demo Code: Lessons From 78 SaaS Demos

ConversionXL

The data in this case study is a group of 78 businesses in all kinds and sizes of niches, including email automation, WFH solutions, accountant tools, e-commerce inventory management, and more. Similar to a live demo, the presenter shows the possibilities of the product in a normal use-case. Niche information.

Product 120
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How to Write About Your Professional Background

Hubspot

Look for a theme that runs throughout several of the jobs you've held, and present your choices in a way that shows common threads running through each of your career decisions," explains career strategist Jenny Foss. If you have any cool niche hobbies that you enjoy outside of work, this would be the time to share. Ask for feedback.

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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Constructing pleasant interactions must be the foundation of your communications and content. Just like dinner from a three-Michelin-starred chef, presentation is a major factor in the enjoyment of your content. Speak personably and in your own voice to a specific niche to be original and credible.

UX 87
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Q3 B2B Tactical Sales Resources

Score More Sales

You’ll gain confidence speaking, learn how to better offer constructive suggestions, and improve leadership skills. Nothing could help you more when presenting your ideas and your company’s products and services to a group of prospects. They finally got modern and have an actual video that shows how a meeting works. Check it out!

B2B 68