Heinz Marketing

JANUARY 10, 2022

Join us for a great conversation about speaking finance as a marketer, the importance of the sales role in retention, how you are successful as a leader first and much more. So, I want to get to that as well, even with our audience being mostly B2B sales and marketing folks. I do not have a finance background.

Pipeline 110

Pipeline Finance Non-Profits Sales 110

Sales Hacker

SEPTEMBER 2, 2020

Rifiniti used field sales to turn an old Lenovo consulting relationship into their first SaaS customer. The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. If you sell at a price point north of $50,000 per year, field sales is the perfect go-to-market sales motion for you.

Inside sales 130

Inside sales Cold Call Contract Price 130

Sales Hacker

SEPTEMBER 13, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. round of financing led by Emergency Capital, High Alpha, and PHX Ventures.

GTM 113

GTM Pipeline Finance Growth 113

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. All of these consultative selling factors contribute to stronger client relationships. Below are the top 10 skills to nurture: 1.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Salesforce

AUGUST 24, 2021

Not by a long shot, according to The State of CRM, research conducted by Forrester Consulting on behalf of Salesforce. The research surveyed executives, team managers, and individual contributors across marketing, sales, commerce, service, finance, and IT. Security and work-from-anywhere connectivity are paramount.

CRM 98

CRM Finance Customer Relationship Management Technology 98

Heinz Marketing

NOVEMBER 26, 2021

Marketing Consultant at Heinz Marketing. To sum it up, a great data intelligence platform provides “ both the data and technology you need to create a more cohesive go-to-market strategy from start to finish.” By Lauren (Dichter) Bensussen, Sr. Welcome to part II of How to do ABM Without an ABM Tool!

CRM 122

CRM Contact Campaign B2C 122

Martech

SEPTEMBER 14, 2023

Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Study “market share capture” strategies and how to finance them. Defending budgets is about optimistic pragmatism.

GTM 135

GTM Market share Growth Technology 135

Hubspot

JUNE 8, 2021

This role is also known as "systems engineer," "pre-sales support," or "field consultants." Account Manager: Employers are looking for people with a bachelor's degree in business, finance, communications, marketing, or economics. Companies will also look for candidates with eight to ten years of experience in marketing or sales.

Commission 94

Commission Territory Finance Inside sales 94

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. But the best SEPs go beyond activities, enabling sales leaders to dig deep into messaging, pipeline, and customer campaigns. SEPs will soon encompass all the tools that you are using now in one solution,” Matt Millen, Chief Growth Officer at Sapper Consulting, told me.

Objectives and Key Results 138

Objectives and Key Results Sales Cross-sell Technology 138

SalesLoft

APRIL 25, 2019

It’s my pleasure to share SalesLoft has finalized our Series D financing. This boosts our ability to seamlessly implement the platform and codify customer’s desired go-to-market in their markets. While we’ve collected many positive stories from customers, we wanted to quantify it for the market.

Growth 90

Growth Commission Networking Up-sell 90

Sales Hacker

MARCH 22, 2022

The CFO took my call and was impressed by my initiative and said, “Hey, there are laws about you touching our finances, but have you ever heard of Salesforce?” Ultimately I embraced the Salesforce consulting in a much more developed way. I found a boutique investment bank in San Francisco who had a very specific need.

Education 93

Education Consult Cold Call Start-ups 93

Sales Hacker

JUNE 16, 2021

The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Select a vendor: Work with your finance and legal teams to make sure the contract terms are acceptable. What is sales enablement?

GTM 119

GTM Contract Quota Sales 119

Hubspot

FEBRUARY 20, 2025

Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat. Dealerships also offer coverage plans and warranties beyond what the manufacturer provides, present financing options to customers, and perform regular maintenance for their primary brands.

Retail 36

Retail Manufacturing GTM Price 36

PandaDoc

MARCH 17, 2025

At first glance, revenue operations (RevOps) and financial operations (FinOps) may seem like completely different functionsone focused on driving revenue and the other on managing finances. The concept of RevOps is to ensure revenue efficiency and business processes are unified across all your go-to-market functions.

Legal 52

Legal Finance Strategize Growth 52

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM 71

GTM X-functional Start-ups Campaign 71

Sales Hacker

SEPTEMBER 29, 2020

We’ve got two sponsors, the first is Sapper Consulting. Sapper Consulting makes it easier though, because they built Regie. How has been the sales evolution of the go to market motion for LinkSquares? Thanks again to Sapper Consulting. So start creating better sequences faster, go to go.reggie.io.

Contract 117

Contract X-functional Objectives and Key Results Legal 117

SaaStr

DECEMBER 17, 2019

Companies that have access to more accurate financial data have the ability to develop seamless exchanges of information, providing consumers with improved ways to manage their finances. So, as a consumer, the way that you interacted with your finances in the web pre-Plaid was doing a variety of manual processes. Zach : Yeah.

Finance 82

Finance X-functional Non-Profits Launch 82

Sales Hacker

FEBRUARY 5, 2019

This guide will arm you with the three most important things to address with your executive team before committing to the Enterprise market. Related: The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy. This will definitely be a team effort as it may cause angst within your Finance and Operations groups.

Product 65

Product Contract Cross-sell Account management 65

SalesLoft

JUNE 26, 2020

An account-based strategy is only a strategy until marketing and sales come together to hyper-focus on their top-tier accounts. Patrick Lencioni’s fundamental business book, The Advantage , says, “Not finance. We met three times per week to align on our go-to-market strategy. . Not strategy. Not technology.

A/B testing 52

A/B testing Teamwork Cross-sell Finance 52

Sales Hacker

JUNE 9, 2020

The finance world wasn’t scratching the itch, though, so he decided that he just had to be in sales. He and I talk about his background in sales, but also about how he started off in the finance world as a private equity analyst at Merrill Lynch Capital Partners before deciding that he just had to be in sales. Incredible company.

Finance 96

Finance X-functional Pipeline Territory 96

Sales Hacker

JANUARY 13, 2021

Resell arrangements are usually made with channel partners, consultants, and solution providers. Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. OEM deals affect many divisions within the licensee’s company.

GTM 85

GTM Negotiate Profit margin Contract 85

PandaDoc

FEBRUARY 28, 2025

Align on goals : Collaborating on go-to-market strategies, engagement efforts, and shared KPIs can help departments work more effectively towards the common objective of driving revenue growth. HubSpot is a great choice for SaaS, e-commerce, marketing, and both B2B and B2C companies.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

Sales Hacker

MARCH 18, 2025

And so I started to go-to-market at VMware.And the thing that was exciting for me in retrospect is that. And I really got to understand go-to-market. And most of us have to do that scaled high throughput, process in go-to-market. I got to work right away with the enterprise sales team.

GTM 63

GTM Sales Pipeline Technology 63

Sales Hacker

DECEMBER 2, 2019

This week on the Sales Hacker podcast, we speak with Mary Rogul , a VP Sales Consultant, who’s currently an Enterprise Sales Advisor at Crayon. She’s now a consultant helping VPs of Sales scale and build their sales teams. Mary is one of the leaders in the go-to-market and sales space and sales community in the Boston area.

Strategize 54

Strategize Contract Strategic planning Drivers/motivators 54

Sales Hacker

DECEMBER 8, 2020

At 15, he began going to school part-time in Northern England in Manchester, so that he could run a technology consulting business that he had started. And it was essentially providing consulting services for people in my local town and surrounding area. A gentleman called Mike Rognlien, he runs Multiple Hats Consulting.

Sales 114

Sales E-commerce Angle Technology 114

Heinz Marketing

MAY 16, 2022

So if you start loving prospects and customers, understanding their pain points and needs and really trying to help them through the process and be consultative in that way, you’re setting yourself up for a good relationship longer term, I think. One blog is how you transform marketing in a product or engineering led organization.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Sales Hacker

APRIL 24, 2018

5) Balancing your Go To Market Strategy with Customer Experience [10:30]. I’ve changed the mission of the account management team to be much more consultative and proactive. They look across product, finance, marketing, and sales and look at ways that we can improve the customer experience. 12) Sam’s Corner.

Customers 48

Customers Account management Go To Market Follow-up 48

Lead Fuze

JANUARY 1, 2022

These companies usually sell to channel partners or consultants who then provide services around that product for an added value. A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option.

Negotiate 52

Negotiate Profit margin Contract Price 52

SaaStr

AUGUST 5, 2019

And recently we raised around from Goldman Sachs in September of last year to fuel our go-to-market expansion. So I think having a great onboarding experience, whatever you call it, you may call it customer success, you may call it professional services, you may call it consulting, doesn’t matter.

Gaming 76

Gaming Customers Construction Contract 76

SaaStr

JULY 29, 2022

I think it is possible to get some revenue-based financing here, for sure, both from SVB and others, and also new emerging vendors from Pipe and on, you can get some. And it became a massive capital sink, as the company changed its go-to market around five million in revenue. It’s really an existential challenge.

Price 109

Price Product Start-ups Niche 109

Hubspot

APRIL 23, 2025

For example: Does the buyer have the cash to buy, or do they need financing? Think about financing vs cash. Professionals who could help with the process include: Corporate finance attorney. Prepare to go to market. Consider whether youll stay involved with your company in a consulting role or exit completely.

Sell 48

Sell Legal Negotiate Non-Profits 48

Sales Hacker

FEBRUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. case studies from our own marketing experiments. – Paddy Galloway, Mr Beasts YouTube Consultant. More for your eardrums Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures.

B2B 76

B2B GTM Cross-sell Education 76

Sales Hacker

OCTOBER 7, 2021

Always seek to understand, seek more input, and consult your own tribe to decide what’s for you and what is not. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. Nikki Ivey.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Sales Hacker

FEBRUARY 23, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Together, these calendars provide a single operating cadence.

GTM 115

GTM Sell Finance Contact 115

SaaStr

MARCH 1, 2019

So let’s say you realized that you know you’re on a good track but let’s say through competitive pressure or whatever reasons you really want to have a broader suite that you go to market with. So having the equity financing on top is a big value add for businesses that go about and buy large companies.

Growth 44

Growth Finance Negotiate Start-ups 44

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. Stanford Hospital went from roughly 1700 telemedicine consults a day to 74,000 a day. Then with the new growth fund, we could lead the 100 million, $200 million financing on it. Then here’s the minimum viable financing targets.

X-functional 74

X-functional E-commerce Retail Growth 74

Sales Hacker

NOVEMBER 24, 2020

If you’re listening, and you haven’t heard about Revenue Collective or operations collective, our new community for finance legal and HR professionals, I encourage you to take a look. Go to revenuecollective.com. We have people that do nothing but go-to-market strategy. Never before possible.

Sell 104

Sell Territory Quota Up-sell 104