Hubspot

JULY 18, 2025

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. Yet most teams still structure their go-to-market (GTM) motions around one goal: acquisition. They aren’t.

Referrals

Highspot

MAY 15, 2025

Choosing the right sales organization structure is one of the most strategic decisions a sales leader can make. It shapes how your team goes to market, how smoothly they work together, and how buyers view your company. Get it right, and your team moves faster, closes more deals, and delivers a better buyer experiences.

Territory

Highspot

JANUARY 23, 2025

Your entire go-to-market team also relies on these abilities to create seamless experiences for buyers at each stage of the buyers journey. All of these consultative selling factors contribute to stronger client relationships. Strategic thinking helps sales reps tailor pitches that address complex buyer needs.

Objectives and Key Results

Martech

JULY 10, 2025

Fluff—assumption-based systems, overly simplistic heuristics, correlation masquerading as causality—is the dominant currency in modern go-to-market thinking. Agencies, measurement consultancies and service providers are the primary culprits. They are accountability gaps masquerading as strategic certainty.

GTM

Heinz Marketing

JULY 18, 2025

By Lisa Heay , Vice President of Business Operations at Heinz Marketing Choosing the right marketing consulting firm can be overwhelming—there’s no shortage of options, and it’s not always easy to tell who’s truly the right fit for your business.

GTM

Hubspot

DECEMBER 4, 2024

With AI available, you and your employees can concentrate on producing more strategic and goal-driven work, leading to increased efficiency, problem-solving, and, hopefully, developing more groundbreaking ideas. AI can help you go to market faster. AI saves money. AI makes extensive processes less of a hassle.

Service

Heinz Marketing

JULY 22, 2025

Benchmarks CFOs Actually Care About Benchmarks can be a valuable reference point—they give CFOs familiar ratios and comparisons to evaluate marketing performance. Relying too heavily on benchmarks without the context of your specific business model, sales cycle, or go-to-market maturity can lead to flawed conclusions.

SQL

SaaStr

JUNE 23, 2025

The full report provides insights across multiple dimensions of SaaS company operations and go-to-market strategies. This analysis is based on data from Emergence Capital’s “Beyond Benchmarks” survey of 560+ B2B software companies conducted in April 2025.

B2B

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Sales efficiency is a key performance indicator (KPI) that measures the effectiveness with which a company’s sales and marketing teams generate revenue.

GTM

Heinz Marketing

NOVEMBER 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Are you continually seeking ways to stay ahead of the competition and meet the ever-evolving demands of your customer s? One strategy that has gained significant traction is marketing orchestration. What Is Marketing Orchestration? Want some help?

Click Through Rate

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Your go to market motion has to be driven by the product.

GTM

Martech

JANUARY 6, 2025

But working as a marketing consultant for the last few years, Ive been reminded about the importance of questions particularly the FAQ document. Its a strategic asset, the starting point for many, if not all, projects. Dig deeper: Whats the role of marketing in a crisis? Company news/press releases. A corporate rebrand.

Go To Market

Hubspot

APRIL 23, 2025

Consider whether your ideal buyer is a strategic buyer (industry competitor, supplier, or partner) who wants to grow by acquisition or a financial buyer (private equity, individual investor). Prepare to go to market. Consider whether youll stay involved with your company in a consulting role or exit completely.

Sell

Martech

JULY 14, 2025

The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. Marketing teams are stitching together point solutions in hopes of unlocking scale. His entire practice is built on stitching together modern platforms in elegant, strategic ways.

GTM

Heinz Marketing

DECEMBER 20, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing For companies today, a well-aligned and orchestrated marketing strategy is necessary to remain competitive and successful. Use platforms like Marketo or Pardot to streamline marketing operations. Reach out for a free brainstorm call.

GTM

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM

Sales Hacker

JUNE 10, 2025

With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM

Sales Hacker

OCTOBER 18, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Product : Vanta Your deal is almost closed, and all that’s left is the security review. Link to GPT.

GTM

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM

Martech

NOVEMBER 7, 2024

1 pick as your go-to-market (GTM) motion? went to market with a product-led process that, for a decade, obviated the need for a sales team. .’” Sangram Vajre’s startup consultancy GTM Partners used to reel off seven: Inbound-led. Should product-led growth (PLG) be your No. ” PLG is a current enthusiasm.

GTM

SaaStr

APRIL 1, 2025

While scaling from 3 to 75 go-to-market team members, Codeium / Windsurf found that AI transformed their sales process in completely different ways depending on the size of the customer. This shifted their investment from sales productivity tools to deep technical enablement for their sellers.

GTM

Highspot

JULY 15, 2025

Using a go-to-market (GTM) performance platform with advanced AI and robust analytics can help MedTech sales teams connect with buyers where they are and help them deliver the right sales content at the right time. Selling in MedTech is complex—and it’s only getting more so. The good news? However, the pace is picking up.

Healthcare

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. The story starts to change.

GTM

Heinz Marketing

APRIL 3, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing Every company has a go-to-market (GTM) strategy. Go-to-Market Orchestration. It ensures that the go-to-market strategy is translated into coordinated execution across every team that touches the customer journey. The difference?

GTM

Sales Hacker

DECEMBER 6, 2024

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Special thanks to Jason Saltzman and Live Data Technologies for sharing access to real-time job change data for over 88 million professionals, revealing critical trends across customer success and go-to-market teams.

GTM

SaaStr

MAY 5, 2025

AI Is Going to Absolutely Devastate Mediocre Go-To-Market Teams, Especially SMB Teams and Mediocre CS Teams Let’s be honest about your customer-facing teams: Most of your AEs take 24+ hours to respond to hot leads Your SDRs send generic, template-heavy outreach Your CSMs barely show up prepared to QBRs.

B2B

Sales Hacker

FEBRUARY 25, 2025

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM

Heinz Marketing

MAY 19, 2025

Go-to-market orchestration helps teams align strategy and execution by connecting planning, content, channels, and tools. It improves collaboration, reduces delays, and ensures marketing efforts are coordinated and measurable. What tools do we need for marketing orchestration? Contact us to schedule a consultation.

Go To Market

Heinz Marketing

OCTOBER 21, 2022

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Your go-to-market strategy is NOT a one and done strategy or project. It’s not something that can be “cracked” at an executive offsite or “just how you do sales or how you do marketing.” Myth #1: GTM Belongs to Marketing or Sales.

Go To Market

Heinz Marketing

OCTOBER 1, 2022

You can book a private 15-minute consultation at Office Hours with the Experts. You can also get strategic insights and new ideas on the spot. It’s the perfect setting to gain strategic insights, learn from the experts, and have a mini Fall trip as the event will be held in Boston’s gorgeous seaport district, Omni Hotel.

Go To Market

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. ” Brands were working on transformative GTM efforts pre-pandemic.

Go To Market

Hubspot

JULY 20, 2020

When team members are so close to the work they do every day or are used to providing a specific value for their customers, strategic improvements to their business can be challenging to identify or act upon. This is why consulting exists. However, all consulting is not created equal. Enter innovation consulting.

Consult

Heinz Marketing

JULY 25, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing At Heinz Marketing, we value continuous improvement and growth and we care about being in-the-know about the latest marketing strategies and best practices so we can deliver the best work to our clients. What is Go-to-Market?

Go To Market

Martech

JULY 24, 2025

Traditional consulting relationships that can’t actively mitigate risk or prove causal impact now create a level of negligence exposure that could end careers. Approving a consulting engagement without risk mitigation systems isn’t just a budget risk — it’s a personal legal risk under Delaware law.

Legal

Tibor Shanto

SEPTEMBER 23, 2021

The challenge has been defining Sales Enablement, is it training, sales operations, strategic, tactical, or some other thing. It’s a culmination of many performance levers, organized and aligned, to support a sales force in going to market as effectively as possible, to better serve its buyers and customers. Lean and six sigma.

GTM

Partners in Excellence

FEBRUARY 23, 2022

We train them, we provide marketing programs, content. We drive marketing programs to keep these partners supplied with leads. Many organizations go to market exclusively through channel partners. Channels are a critical part of any organization’s growth and go to market/customer strategies.

Strategic partnership

Sales Hacker

MAY 6, 2021

As an ex-VP sales and current CRO, the debate between CRO and VP sales responsibilities is very near and dear to me, so I thought I’d publish my experience with the debate as well as what I’ve seen while consulting for companies ranging from series A through to series D and later. The VP of Sales. Staying in their lane.

B2C