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Marketers discuss using AI beyond content creation

Martech

What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance. This discussion from the Fall 2024 MarTech Conference was led by Craig Schinn , Co-founder and COO, Actable, and Michelle Simone, Principal Consultant, Pepper Foster Consulting.

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3 Keys That Determine the Length of Your Sales Cycle

Understanding the Sales Force

In reality, there are only two long sales cycles that seem to be etched in stone: You sell to the government and they’re budgeting now for something they’ll buy in the 2-3 years You engineer something where it takes months to get progress to the point where your customer will buy it. Both scenarios are fake news.

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Where to deploy AI for maximum martech impact

Martech

Clouds are governed by IT or enterprise data teams who need to understand the use case, prioritize resourcing and build functionality that drives cost in their cloud infrastructure. Cons : This requires IT buy-in or external consultants to build the AI. Govern how much you’re paying for duplicative and redundant AI.

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Car Engines and Gas Prices Can Help Eliminate Obsolete Sales Tactics

Understanding the Sales Force

There are three primary reasons as to why they start with a pitch rather than taking a consultative approach: Prospects ask, What do you have? Proposals may be required in some situations, like selling to the government and large corporations, but they are not always necessary in other scenarios. or What can you show me?”

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Overcoming workplace politics: A marketer’s guide to cross-functional partnerships

Martech

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. So, it’s not so much about eliminating the politics, it’s about navigating.”

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How wisdom makes AI more effective in marketing

Martech

John New Hire tasks an outside consultancy with categorizing customers into three groups based on their receptiveness to new technology: Those who always tend to buy the latest technology. However, she does not know how to argue against the 25% returns the AI consulting agency promises with the tactics John approved.

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3 elements of a customer technology strategy

Martech

A governance policy for software replacement, customer data and a shared feature backlog. The impact is reflected by the way we govern and manage customer technology. If your brand were a real human, it would be time to consult a shrink. The governance policy Company technology Customer technology Output controlled by : Company.