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Ensuring quality in your SEO services: A checklist

Search Engine Land

As an agency, consultant or in-house provider, delivering quality is a top priority. But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality? Is it solely about achieving results?

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Bounteous teams up with Acquia to launch CDP training services

Martech

Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training modules meant to support Acquia customers or those looking to install a CDP. Get the daily newsletter digital marketers rely on.

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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

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What Is Digital Consulting, and How Do You Start?

Hubspot

Professionals known as digital consultants can help you reach your goals with their extensive knowledge — and you don't have to be a part of a massive corporation to invest in their services. Generally, a digital consultant wears many hats. How to Get Into Digital Consulting. Source: Oro Inc.

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Netflix partners with Microsoft to launch ad-supported subscription tier

Martech

“As a sales partner, Microsoft has the expertise and connections with all the buyers as they have monetized their own significant web and search properties over the past few decades,” said Hunter Terry, VP solutions consulting & CTV commercial lead at identity and data management company Lotame. What this means for advertisers.

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Everything You Need to Know About Innovation Consulting

Hubspot

This is why consulting exists. However, all consulting is not created equal. There are various types of consultants who specialize in different subjects. If you’re already in the consulting field, you may already have a specific niche or area of expertise. Enter innovation consulting. Provide a fresh perspective.

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You’ve Automated Your Customer Service Process – What’s Next?

Salesforce

Customer service automation is key to efficiency in the contact center. But according to research from Boston Consulting Group (BCG) , 70% of digital transformation efforts fall short of their objectives. Here are five steps to ensure that your customer service process automation is primed for success: 1.

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