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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. Dig deeper: How in-store technology will bolster retail media networks Why we care. Without common standards, each network remains its own walled garden. Photo: Chris Wood. Processing.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Use a Consultative Selling Approach The consultative style selling approach could help you develop a stronger relationship with your clients. To address these roadblocks, Vast Networks implemented Veloxy alongside several strategies shared in this blog post. An informed team is flexibleand opens to new opportunities.

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Why buyer groups matter in B2B demand gen and how to target them

Martech

Typically, multiple people identify the need for a solution, conduct research and consult decision-makers. It’s always a bonus to create in-person opportunities to network with the C-suite, but consider the power of creating separate spaces to engage with the types of buyers you would be working with as customers day in and day out.

B2B
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The Best Sales Certifications to Get in 2025

RingDNA

The course emphasizes trust-building, persuasive communication, and consultative closing techniques. This flexible, often vendor-supported program equips reps with skills in consultative selling , technical discovery, value mapping, and solution alignment. It’s especially valuable for reps selling high-value, consultative solutions.

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The Ultimate Guide to Building a Lead List

Hubspot

The evangelist may work for a consulting firm, a partner candidate, or even an existing customer. I generated many of my own sales leads through cold-calling and networking. I always did my best to build relationships with prospects and be a consultative salesperson instead of taking a more aggressive approach.

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The hard truth about what AI will do to GTM

Martech

The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. AI-driven peer knowledge-sharing networks. But by 2028, most of these disciplines will be unrecognizable or obsolete.

GTM
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

The consulting mindset was quite helpful there. The attendees get to learn and network, and sponsors get to build new connections, and we get to talk to our LPs and our founders. What did you learn in those really early, those can be really formative years that you pulled into success later in life? Those are amazing events.

GTM