Martech

AUGUST 19, 2024

An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

B2B 120

B2B Objectives and Key Results Campaign Contact 120

Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Implement detailed schema, such as FAQPage, HowTo, and Product, to improve how LLMs process your content.

B2B 114

B2B Engineering Education Trust 114

Search Engine Land

SEPTEMBER 11, 2024

For example, in a large ecommerce site, 80% of organic traffic might be driven by just 20% of the product pages. Implement proposed headers on the homepage and top 3 product category pages to improve keyword targeting. This transparency builds trust, which is crucial for a long-term, productive relationship. Processing.

High impact 106

High impact Objectives and Key Results Clients Education 106

Salesforce

JULY 18, 2024

With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics. Yet, AI outcomes directly depend on having the right input data.

A/B testing 98

A/B testing Retail CRM Consult 98

Search Engine Land

OCTOBER 3, 2024

For example, the blog post you’re planning to write might work better as an individual FAQ on a product or category page or as bullet points with product details or another type of formatted list. The image above is a statement a marketing team might create to impress folks with big words about my SEO consulting business, FLOQ.

Intrinsic 116

Intrinsic Engineering Consult Process 116

Veloxy

JANUARY 7, 2025

Use a Consultative Selling Approach The consultative style selling approach could help you develop a stronger relationship with your clients. Whereas selling a product takes center stage, it is in providing solutions that makes decisions both accelerated. An informed team is flexibleand opens to new opportunities.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Heinz Marketing

JULY 19, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. Creative Agencies : Provide design, content creation, and multimedia services. and Jasper (formerly Jarvis) can create blog posts, social media content, and product descriptions quickly and efficiently. Tools like Copy.ai

Strategize 113

Strategize B2B Lead generation Objectives and Key Results 113

Hubspot

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Table of Contents What Is a Lead List? Step 3: Build relationships with prospects.

Territory 83

Territory Cold Call SQL Campaign 83

Sales Pop!

FEBRUARY 3, 2025

If youre looking for new ways to increase your sales, you may be considering subscription-based products or services. Monthly Payment Examples Most Americans pay monthly for services, whether they consider them subscriptions or not. Then you can consider whether you have what people need or want or if you could shift to that.

Drivers/motivators 186

Drivers/motivators Consult Sales Service 186

Hubspot

OCTOBER 15, 2024

To help you out on that front, we connected with some sales leaders for the strategies they leverage to establish themselves as credible, consultative resources for prospects. Exhibit thorough product knowledge. says, "Knowing your product inside and out is a game-changer for any sales rep. Check out what they had to say!

Prospecting 74

Prospecting Trust Consult Pitch 74

Martech

NOVEMBER 7, 2024

Unlike traditional methods that might rely on a single consultant’s perspective or limited market research, this AI-driven approach provides multiple viewpoints simultaneously. In other words, it’s like having several strategic consultants at the table. Who has the highest content production costs?

Non-Profits 124

Non-Profits Consult Strategic planning Strategize 124

Martech

JULY 26, 2024

Conversion-focused product pages : Design product and service pages that are rich in detail, offering interactive demos, user reviews and case studies to facilitate informed decision-making. Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates.

Strategize 131

Strategize User Experience High impact Construction 131

Martech

AUGUST 27, 2024

They have ad campaigns across all the big ad platforms, email service providers, cloud accounts, journey management, cloud providers and standalone data science providers, all frequently part of their stacks. This is the obvious choice for cutting-edge organizations where customer data and proprietary predictions are part of the product.

Government 128

Government SQL Technology Technology 128

Hubspot

AUGUST 27, 2024

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. Dynamic, optimized pricing maximizes margins and profitability without pricing products or services beyond what the market will bear.

Price 72

Price Profit margin Contract Retail 72

Search Engine Land

JULY 11, 2024

When it comes to SEO, there is no perfect service. Calls are highly consultative back and forths that can be justified to be taken out of a retainer. How to manage stress in SEO account management If you work at a large agency, you might have an entire client services team and a dedicated one for all your clients.

Account management 76

Account management Clients Contract Start-ups 76

Martech

OCTOBER 25, 2024

Example : Send a thank-you message a few days after the transaction, then follow up a week later, asking how the product or service is working for them. Use an automated sequence to ask for reviews when it matters most — right after someone’s had time to enjoy your product or service.

Appointment 122

Appointment Follow-up Contact Start-ups 122

Heinz Marketing

AUGUST 1, 2024

AI plays a crucial role in this by continuously evolving and providing new capabilities that enhance our services. This not only improves productivity but also fosters a culture of continuous improvement and innovation.

B2B 105

B2B Clients Technology Technology 105

Salesforce

OCTOBER 15, 2024

A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms. The specific details vary depending on the use; it might include similar sections to a sales invoice without an itemized list of products. What you’ll learn: What is a sales invoice?

Finance 104

Finance Territory Price E-commerce 104

Heinz Marketing

AUGUST 21, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Nowadays, Artificial Intelligence (AI) is no longer just a buzzword—it’s a powerful tool that drives innovation, efficiency, and competitive advantage across industries. B2B companies are adopting AI to transform everything from supply chain management to customer relations.

B2B 69

B2B Legal Government Healthcare 69

RingDNA

JULY 2, 2025

The course emphasizes trust-building, persuasive communication, and consultative closing techniques. This flexible, often vendor-supported program equips reps with skills in consultative selling , technical discovery, value mapping, and solution alignment. It’s especially valuable for reps selling high-value, consultative solutions.

Retail 62

Retail Technical Sales Consult CRM 62

Martech

AUGUST 7, 2024

Can you afford one of the international consulting organizations to drive an eight-figure project for you? AI inherently creates efficiency, so the desired future state is to create productivity (effectiveness + efficiency). How will you identify the productivity gained for each use case? Is AI a silver bullet? Probably not.

B2B 127

B2B Objectives and Key Results Legal Territory 127

Sales Gravy

FEBRUARY 4, 2025

Your product or service is secondaryimportant, but not top of mind until theyre assured of a win. Offer Strategic Expertise If your offering requires complex configurations or specialized knowledge, step in as a consultant. Your product or service is secondaryimportant, but not top of mind until theyre assured of a win.

Sell 73

Sell Customers Contract Construction 73

Salesforce

SEPTEMBER 16, 2024

But how you charge for your products and services is just as important. Usage-based pricing, also called pay-per-use or a consumption model, means that a customer only pays for the products or services they use. Provides usage and sales data: With this model, you can more easily track how your product is used.

Price 52

Price Electricity E-commerce Finance 52

Heinz Marketing

SEPTEMBER 17, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing Staying ahead and achieving business success requires more than just a superior product or service. Entering New Markets or Launching New Products Plans to expand into new markets or introduce new products/services is a big lift and can present unfamiliar challenges.

Objectives and Key Results 103

Objectives and Key Results Launch Campaign Growth 103

Adaptive Business Services

OCTOBER 30, 2024

Educate more, sell less … I’ve always prided myself on solid product knowledge. services including security, workflow, and telephony? services including security, workflow, and telephony? The post My Six Selling Mantras appeared first on Adaptive Business Services. Thank you!

Sell 62

Sell Angle CRM Repeat business 62

Martech

AUGUST 21, 2024

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. If your brand were a real human, it would be time to consult a shrink. Marketing – seducing: “Let me share five exciting reasons why this product will change your life!”

Technology 113

Technology Technology Customers Transportation 113

PandaDoc

JULY 9, 2025

The key is understanding which methodology—or combination—fits your buyers, your product, and your team. Consultative selling Full guide: Consultative sales This method is all about building trust and uncovering the deeper needs of the customer. Instead of pitching a product, you act like an advisor.

Objectives and Key Results 40

Objectives and Key Results Consult Education Sales 40

Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” A productive sales engagement doesn't revolve around cookie-cutter, one-size-fits-all sales communication.

Clients 78

Clients Referrals Prospecting Sales 78

RingDNA

JUNE 15, 2025

” No matter the products or services you’re selling, sell them better and you’re likely to live better. On the B2B side, it’s likely that businesses interested in purchasing your goods and services have researched you and your competitors. This isn’t always enough in B2B.

B2C 62

B2C B2B Contract Objection handling 62

Hubspot

JUNE 16, 2025

Just look at Salesforce — they’re hiring 2,000 new salespeople just for their AI products, according to CEO Marc Benioff. Traditional media companies are slashing sales teams as linear TV declines, while tech platforms and streaming services are hunting for a new breed of seller: digital-first, tech-savvy.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Hubspot

NOVEMBER 22, 2024

Create self-service resources. HubSpot's 2024 B2B buyer survey finds that 81% of B2B professionals are likelier to buy a B2B product from vendors offering self-service tools. But what do self-service resources look like in practice? To achieve this, they could look at updating their product offering, pricing, etc.

Lead generation 50

Lead generation B2B Sales Campaign 50

Search Engine Land

AUGUST 5, 2024

If you are working as a consultant or at an agency, I suggest you make your document available to your internal team as well as the client. You may want to include details about types of competitors, products and services. Anyone in the company should be able to see it. That is, what is happening in this business’s market?

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Salesforce

OCTOBER 22, 2024

Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads. This provides insight into a prospect’s needs so you can zero in on qualified buyers who are a good fit for your product or service.

E-commerce 87

E-commerce Territory Pitch Sales 87

PandaDoc

JULY 7, 2025

Pipedrive is a CRM centered on sales and built for pipeline visibility and productivity. It includes robust sales tools that integrate with marketing automation, customer service features, and content management. HubSpot is built with a broader scope, meaning it has robust features for sales, marketing, service, and ops.

CRM 52

CRM Price E-commerce Pipeline 52

RingDNA

MAY 16, 2025

Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Cross-selling introduces a new product that supports or extends the original purchase. Here’s a simple way to think about it: Upsell = a better version of the same product.

Cross-sell 62

Cross-sell Sell X-functional CRM 62

Martech

MARCH 18, 2025

The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. Early-stage discovery and demos Buyers will use AI to self-configure product trials, bypassing human-led demos. The reason?

GTM 118

GTM B2B Education Consult 118

Search Engine Land

OCTOBER 3, 2024

A Google spokesperson clarified to Search Engine Land what types of queries will trigger AI Overview ads – and where: “If a user’s question has a commercial angle – meaning it’s something where a product or service could be relevant – then an ad may appear above, below or within the response. ” No way out.

Launch 114

Launch Angle Engineering Campaign 114