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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

Selling online isnt what it used to be. Theyre looking for something anything that sets one product apart from the rest. This is where product differentiation comes in to save the day. Done right, it positions your product as the clear choice in a sea of alternatives. And if they dont see it, they move on.

Product 262
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How to make the jump from product-market fit to platform-market fit

Martech

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

GTM 114
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Why Consultative Sellers Will Survive AI (Ask Jeb)

Sales Gravy

Our conversation ranged from the impact of AI to the growing importance of a consultative selling mindset in modern selling. Below, youll discover practical insights you can leverage to sharpen your competitive edgeregardless of what industry or region you sell intoand take advantage of these emerging trends.

Consult 69
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The 2025 Selling Year – Half Gone or Half Remaining?

Sales Pop!

As we wind down 2025’s second selling quarter, we can check our performance versus our YTD quota to see exactly where we stand. That’s the beauty of selling and the pay-for-performance lifestyle, isn’t it? Time to maximize strengths, shore up weaknesses, take advantage of opportunities and minimize threats.

Sell 130
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How to identify high-churn personas in B2B and mitigate their risk

Martech

I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual. Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. When a consultant or project manager moves on, someone is usually left with the project.

B2B 122
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13 Strategies to Shorten Your Sales Cycle

Veloxy

Presenting: Showing the value of what you sell. How to Remove Salesforce CRM Friction Learn how to remove friction points tied to Salesforce, helping your sales team sell easier and faster. Automation is key, the right tools will ensure that nothing gets missed with proper follow-ups. There's more, read today!

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Where are martech vendors finding their revenue? Let’s take a look

Martech

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. When you change the apps at the center of the stack, you end up making changes throughout the stack.