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How to create service pages that rank and convert

Search Engine Land

Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what you offer, and how your services benefit your ideal customer. Luckily, you don’t have to start from scratch whenever you want to create a winning service page.

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13 questions to diagnose and resolve declining organic traffic

Search Engine Land

After over 15 years of playing an SEO private investigator ā€“ in-house and as a consultant ā€“ Iā€™m sharing 13 questions that have helped me close even the most curious cases. If non-brand performance is the primary factor, look for the leaks ā€“ aka the URLs and keywords that are trending down. URL : Which page(s) are losing traffic?

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How to redesign your site without losing your Google rankings

Search Engine Land

Dealing with the aftermath can be a nightmare for SEO teams and the external SEO consultant (who often only gets called to fix others’ mistakes). No redirects When moving a website to a new domain or changing your URL structure, you must “tell” Google and visitors where to find the new one. No redirects in place.

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SEO and website design: How to build search engine-friendly sites

Search Engine Land

All subdomains 301 redirect back to the main URL www.bowlerhat.co.uk. We have a few domain variations that 301 redirect back to the main URL. If you have a drawer in your cabinet for services, then anything in that drawer is a service ā€“ before a single character has been analyzed. We have services.

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Where is SEO in the business hierarchy?

Search Engine Land

Why do businesses still struggle to add SEO to their hierarchy? Having an external SEO consultant, agency or some foster child type of in-house SEO who can’t introduce sweeping changes across a larger organization is futile. “Forgetting” to add redirects to new URLs while the old ones just result in 404 errors?

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Top LinkedIn profile tips: Boost your professional presence

PandaDoc

Optimizing your LinkedIn profile should be a continuous process which involves everything from your URL and images on your profile to effectively displaying your core skills. Add all relevant work experience and job skills Prospective employers will always want to know where else youā€™ve worked and in what roles.

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10 internal linking best practices for accessibility

Search Engine Land

Everyone, and every bot, who is scanning your website needs to understand where they are going,ā€ according to Alice Rowan, website copywriter and SEO consultant, and a community member of Neurodivergents in SEO. Ask yourself: Am I only adding this link solely for SEO, or am I adding it because it genuinely adds value?