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3 elements of a customer technology strategy

Martech

To give you a mental picture: company technology is transporting bricks in a wheelbarrow, whereas customer technology is transporting a wheelbarrow full of frogs, running as fast as possible, hoping to keep as many frogs on board when reaching the end of the funnel. If your brand were a real human, it would be time to consult a shrink.

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6 Ways Having a Small Business Can Save You Money This Year

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For example, your airfare, ground transportation, and lodging are all 100% tax-deductible. If you have questions, be sure to consult a tax professional for specialized advice. For instance, Costco has health insurance for individuals and AAA offers health insurance for its members. Travel and meal expenses.

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3 Questions to Help Determine if Your Business Needs an Auto Insurance Policy

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Likely, a person in that position would transport a trailer of tools from job site to job site. Perhaps your employees travel to clients’ homes for nursing care, cleaning, or consulting services. Do I transport people or goods? Your private insurer will likely refuse to cover an accident where you transported clients.

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Winning and losing in the new digital economy

Martech

The 2021 edition of the Digital Life Index , compiled by digital consulting firm Publicis Sapient, confirms that customers demand seamless digital experiences from brands. The sectors which scored worst included real estate, transportation and energy and utilities. Other verticals have work to do too.

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How advertisers can take the lead in reducing carbon emissions

Martech

Five key areas drive the carbon footprint of digital advertising: The production and distribution of advertisements — technical teams and transport. A video shoot can easily emit upwards of 200 tons of CO2eq (carbon dioxide equivalent), with transport making up more than 80% of the total emissions. Technical production resources.

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5 steps to reducing martech bloat through API integration

Martech

Today, many industries use APIs, including finance, healthcare, retail and transportation. Reducing martech bloat: Internal team or consultant? Whether you use an internal team or a marketing technology consultant to reduce martech bloat, it’s essential to understand the benefits of both. Creating a unified martech ecosystem.

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 Best Lead Generation Tools To Grow Your Business in 2021

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Personal meetings; Cold calls ; Presentations, exhibitions, professional conferences; Outdoor/indoor advertising (billboards, transport/elevator advertising, etc.); What methods of lead generation are appropriate for offline ? TV, radio, and print media advertising. Your website or social media page is the main way to generate leads online.