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Why B2B marketing must adopt B2C tactics

Martech

There are many drivers of this trend, like the widespread use of social media, which blurs the lines between the personal and the professional self. Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change.

B2C 135
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How to Motivate Salespeople to Prospect Consistently (Ask Jeb)

Sales Gravy

Then I tackle a follow-up question from a sales leader at one of our live events on how to keep his salespeople motivated to prospect every day. Keep a virtual whiteboard and track dials, contacts, and appointments in real time. Question: How Do I Motivate My Salespeople to Keep Prospecting? Make it fun and competitive.

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How employee experience drives customer satisfaction

Martech

A deeper conversation with my contacts revealed that employees felt their voices were not heard and that they did not feel valued. The pillars of employee engagement These insights align with research from Gallup that revealed the five key drivers of employee engagement and their importance in building a strong employee experience.

Customers 122
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Comp Plan Mistakes That Sabotage Your Sales Team (Ask Jeb)

Sales Gravy

They can't pay direct commissions because of fee-splitting regulations, but they're struggling to create a compensation plan that motivates high performance. Sales is about results, motivation, and creating an environment where top performers want to stay and mediocre performers either level up or leave. This is the No.

Legal 71
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Why B2B marketers get their signals crossed

Martech

Unless you understand a buyer’s personality, which would give you real insight into their behaviors and motivations, and you can observe this over time, you can not assume that they are “actively searching” for what you are offering because they have “purchase intent.” This is simply not true; it’s an assumption.

B2B 135
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AI agents: 2025 predictions

Martech

Leveraging agentic AI, marketers can more easily gain a holistic view of the customer journey from data housed across systems and departments, said Pedro Andrade, VP of artificial intelligence at Talkdesk, a cloud contact center software company.

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The 10 Best SaaS CRM Software

Hubspot

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. A SaaS company isn’t future-proof without a centralized database of customer data, leads, and contact information. What‘s next?

CRM 81