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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 95
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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Thanks for reading The GTM Newsletter! See more top GTM jobs here. Anyway, let’s get into it.

GTM 106
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The Founder Mindset: 3 Places Pessimism Balances Optimism

Sales Hacker

Wiza is the only B2B contact database that sources and verifies contact data in real-time, the moment it’s requested, using LinkedIn as its source of truth. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Share The GTM Newsletter That’s it, that’s all.

GTM 67
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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing.

GTM 81
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3 Ways to Build Customer Loyalty in the First 3 Months

Sales Hacker

This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. Andy Mowat (VP of GTM Ops at Carta ) defines customer advocacy as engaging your customers to turn them into champions for your product and brand. GTM Total Compensation and Rewards Manager at Vanta – more details here.

GTM 94
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2024 Predictions: Better customer experience is on the way

Martech

This shift will put a premium on creativity and strategic thinking, pushing brands to invest more in developing unique and resonant concepts that can be quickly brought to life through AI.” AI is poised to revolutionize marketing by turning large volumes of unsolicited customer feedback into actionable, strategic insights. Get MarTech!

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Revive Stagnant Pipeline with These 6 Proven Tactics

Sales Hacker

Are there other executives to reach out to who could have strategic impact? Their B2B sales intelligence platform delivers accurate company, contact, technographic, engagement, and intent data right in your CRM, browser, and more. See more top GTM jobs here. Even if that is the case: Could they be better leveraged?