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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

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Stop and Take a Look Around….Now

Sales Pop!

Service Structure and Deployment. If you play in Financial Services, what’s the impact of runaway inflation and interest rates? What about Healthcare and Big Pharma? With temperature impacts on viruses and variants, how will the healthcare economy transition regarding cold versus warm weather seasons? Market Patterns.

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Your Market’s New Normal

Sales Pop!

Service Structure and Deployment. With temperature impacts on viruses and variants, how will the healthcare economy transition regarding cold versus warm weather seasons? Regarding service structure and deployment, how effectively positioned are you for the virtual world? Are there other areas? Do they overlap? Market Patterns.

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Healthcare Plans and Providers Can Serve Patients Faster – Here’s How

Salesforce

One of today’s top challenges in healthcare is that providers and health plans alike are bogged down by disconnected systems. Salesforce allows us to provide better customer service interactions in a more cohesive way and predict how we should engage next. Step 4: Minimize credentialing and contracting constraints.

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3 Ways Life Sciences Organizations Can Use AI Today

Salesforce

By scaling services to deliver life-enhancing therapies to patients faster, AI for life sciences can help Pharma and MedTech companies boost efficiency and better support patients and healthcare professionals (HCPs) whether it’s during clinical trials or staying connected with patients to help improve treatment adherence.

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What If We Started Thinking About Durable Revenue and Revenue Quality?

Partners in Excellence

Subsequent revenue is generated through maintenance, service, parts, upgrades. Perhaps the best example is consulting, professional services, systems integration. Again, laying the groundwork for durable revenue, we see these organizations incorporating platforms and ongoing services to create continued revenue streams.

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Digital Innovation and Blockchain: Technology Synergy

Sales Pop!

Digital Innovation: Catalyst for Change Digital innovation encompasses a wide array of technologies and practices aimed at improving processes, products, and services through the use of digital technologies. This synergy is evident in various applications, including supply chain management, healthcare, finance, and governance.