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Lessons learned from martech wins

Martech

Contract timing My team once negotiated a contract with a new vendor where timing was critical. By collaborating with our procurement team, we negotiated a delayed contract start date while signing in time to secure the incentives. My career has taken me to companies in higher education, B2B SaaS and hospitality.

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3 Ways Life Sciences Organizations Can Use AI Today

Salesforce

By scaling services to deliver life-enhancing therapies to patients faster, AI for life sciences can help Pharma and MedTech companies boost efficiency and better support patients and healthcare professionals (HCPs) whether it’s during clinical trials or staying connected with patients to help improve treatment adherence.

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How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey

Martech

While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses. Job losses also piled up in sectors like financial services and bricks-and-mortar retail. But many of the tasks were previously done by people.

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Cost of Living in the Business Innovation Capitals of the U.S.

Sales Pop!

Companies like BayCare Health System, Tampa General Hospital, and HCA West Florida make up a large portion of Tampa’s job market. Other sectors that are ripe with opportunities include financial services and banking. Tampa is one of the best cities in the country if you want to go after a career in health care and health innovation.

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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

Physicians and their respective hospitals/clinics are focused on very personalized care for their patients. More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service.

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Guest Post: Opportunity Lost: What Don’t Your Testimonials Say About You?

Engage Selling

The following post came for Doreen Ashton-Wagner at Greenfield Services and was posted on her Meeting and Event Lead Blog. The website testimonials that are supposed to say everything about the products and services they recommend, but really end up saying nothing. We’ve all seen them. And lately, I’ve begun reacting to them.

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Gap Selling Delivers BIG Results

A Sales Guy

I’d say each sale is more complete and involves a larger product/service mix to solve their business problem. And yes, the prospect has become our client with a first-year contract value of $250k. We have improved our internal processes for operations, customer service, innovation, hiring, etc….

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