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Dear SaaStr: When Should a SaaS Company Allow Month-to-Month Contracts vs. Requiring Annual?

SaaStr

Dear SaaStr: When Should a SaaS Company Allow Month-to-Month Contracts vs. Requiring Annual? Get those annual contracts whenever possible … and where it works for the customer.But … Most of the time, it’s a false choice. Bigger companies want to sign annual contracts, especially in exchange for discount s.

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What to do when your vendor has a data breach

Martech

When you’re doing the onboarding of a vendor, look at certain standardization of compliance regulations and setting that up in the right way,” said James Alliband, head of marketing for Risk Ledger, a supply-chain risk-management solution provider. Follow up with them regularly about this. This is absolutely one of them.

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Oracle enhances its Unity CDP offering

Martech

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. In large organizations, sometimes sales doesn’t know who marketing is marketing to, and marketing doesn’t know who sales really wants to sell to. ” Why we care.

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How to identify high-churn personas in B2B and mitigate their risk

Martech

I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual. That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone. Flexible contract terms and proactive support can help too. Email: Business email address Sign me up!

B2B
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Why B2B CMOs are frustrated with ABM platforms

Martech

Marketers are expected to set up, integrate and manage the system themselves. Given the complexity of these platforms, many companies underestimate the time and resources required to get them up and running effectively. The not-so-hidden high costs and long contracts ABM platforms are expensive. This process is far from simple.

B2B
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Why the Basics Still Beat Fancy: The Unsexy Skills That Close Deals

Sales Gravy

The Fancy Stuff Is Failing You We see it all the timesalespeople hiding behind automation tools, social selling gimmicks, and relationship-building fluff. Youre hoping your sequence will nurture your prospect into buying without you having to actually sell. Follow-up calls. Most reps send five emails and give up.

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Gaming The Numbers

Partners in Excellence

The leader held this individual up as a high performer. At the 5 minute mark, he would hang up, then call the buddy back. Even when he was talking to a prospect, he would hang up at 5 minutes, then call the person back. As I started doing the analysis, I noticed they had unusually short selling cycles.