ClickFunnels

JULY 22, 2021

Typically, the ads that feature static elements can be closed immediately, meanwhile, video ads usually have a delayed close option (up to 5 seconds). There are three types of interstitial ads that are approved by Google despite following the disallowed practices: GDPR (General Data Protection Regulation) banners. A frontend product.

X-functional 246

X-functional Gaming Pitch Government 246

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. System issues typically need to be addressed at the product or business leadership level, which means securing prioritization from higher-ups.

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 98

GTM Engineering Electricity X-functional 98

The 5% Institute

OCTOBER 26, 2021

Coaching For Sales Performance – 5 x Important Reasons. Many businesses suffer because their salespeople follow different sales methodologies. When your team follows various methodologies, it creates inconsistencies within your business. Coaching For Sales Performance Reason #1 – Alignment. Reason #4 – It Builds Resilience.

X-functional 145

X-functional Sales Clients Closing 145

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Show the value of a unified customer view across touchpoints : Integrating data sources can improve engagement and conversion rates. X-axis: Difficulty of implementation.

Customers 100

Customers Cross-sell E-commerce X-functional 100

Martech

MAY 5, 2025

When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list. But much of the conversation around AI in the contact center hasnt focused on improving the customer experience. Processing.

Service 105

Service Customers X-functional Contact 105

Hubspot

MARCH 23, 2018

Conversation Starters. If you had to sum up this event in three words, which would they be? A good conversation starter can transform an awkward, stilted conversation into an interesting, enjoyable discussion. In other words, the ability to start a conversation translates to real business. Which ones?

Conversion 101

Conversion Networking X-functional Start-ups 101

Search Engine Land

APRIL 7, 2023

While ChatGPT is remarkable, once you’ve used it long enough, you likely know the following: It frequently “hallucinates” answers, acting as if it knows the correct answer when in reality, the platform is “confident but wrong.” where it’s relatively weak (and a simple Excel function would work better). .”

X-functional 113

X-functional Engineering Conversion Product 113

ConversionXL

MARCH 24, 2016

When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize. Finding places people are dropping out is important in setting up a prioritized testing plan. Now, you don’t know why – there’s no causal link between searching and conversion. Correlation vs Causation.

Conversion 77

Conversion A/B testing X-functional Technique 77

SalesLoft

SEPTEMBER 7, 2022

The Importance of Sales Follow-up Emails. There’s a good chance you’re giving up on sales follow-up emails too soon. Where a prospective client may not respond to your initial email, they may do so after the second, third, or fourth follow-up email. When To Send a Follow-up Email.

Follow-up 52

Follow-up X-functional Prospecting Sales 52

Jeff Shore

MAY 22, 2018

Because an early price conversation will draw your customer’s mind in the wrong direction. Great salespeople are masters at deferring the price conversation. There is only one objective in the early conversation, and that is to get the price discussion on the shelf. But you can control how deep that conversation will go.

Price 113

Price Customers X-functional Presentation 113

Sales Hacker

AUGUST 7, 2024

CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. Enabling a Commercially focused Customer Success Team If you look across SaaS companies, there is a tremendous amount of variance around what the CS function owns and how it operates.

Go To Market 119

Go To Market X-functional Engineering Cross-sell 119

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. No fluffjust real strategies, candid conversations, and proven results. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. My career accelerated when I helped other people.

GTM 80

GTM Engineering Customers Cross-sell 80

ConversionXL

SEPTEMBER 3, 2021

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. How to leverage app store optimization (ASO) to improve app visibility, conversion rates, and retention.

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

APRIL 2, 2018

I wanted to follow up on the proposal.”. "Do We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". Finally, I picked up the phone and called my prospect’s office. Things to Say On the Phone. “I Great to meet you [prospect]!

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

Search Engine Land

SEPTEMBER 26, 2023

If a model is trained on English sentences, it learns the statistical likelihood of one word following another, allowing it to generate coherent sentences. Each person (or layer) adds something to the note before passing it on, which can end up with a coherent story – or a mess. self.scaling_factor = d_model ** 0.5

X-functional 103

X-functional Networking Gaming Represent 103

Salesforce

APRIL 30, 2025

So it follows up with questions like: Which order number should I cancel? AI agents need to reason, ask follow-ups and clarifying questions, and adapt in real time. Last year, we introduced xLAM Salesforces family of Large Action Models built for function calling, reasoning, and planning. Seems easy enough, right?

X-functional 94

X-functional Pipeline CRM Follow-up 94

Hubspot

SEPTEMBER 5, 2018

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done. Clear Purchase CTAs. If the eye is drawn, so is the cursor.

Conversion 78

Conversion X-functional Angle Click Through Rate 78

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Follow the money and the pain. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. Enjoy the conversation.

GTM 81

GTM Customers Construction X-functional 81

ConversionXL

JULY 6, 2021

Looking professional doesn’t matter if your ad doesn’t reach your target audience and drive conversions. Also, consider the benchmark conversion rate. A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. But it’s not the right choice for everyone. Message ads.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. In addition, competitive analysis can be a treasure trove of conversion optimization insights, yet it often gets skipped. and you can definitely use it for UX and conversion optimization , too. How does your site's user experience stack up to the competition?

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

MARCH 13, 2019

B2B buyers from Gen X expected phone calls and handholding. Most have grown up around a technology (the Internet) that empowers them to research new topics more confidently. The primary purpose of a B2B site may have once been to get site visitors to pick up the phone or fill out a form. That number isn’t getting smaller.

B2B 130

B2B B2C Retail X-functional 130

Hubspot

NOVEMBER 20, 2017

If you have Recruiter, LinkedIn lets you create up to 500 InMail templates (and even share them with your coworkers). It comes from the CEO, which naturally makes me sit up and pay attention. We need a stand-out [job title] like you [to help with X objective, on Y team]; is that something you’d be interested in discussing?

X-functional 101

X-functional Networking Contact Technique 101

Search Engine Land

SEPTEMBER 1, 2023

The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there. The same survey also mentions that technical changes can take up to three months or longer to go live and start impacting traffic.

CTR 122

CTR X-functional Profit margin Contract 122

Sales Hacker

MARCH 22, 2018

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Opportunistic side bets by signing up some commission-only sales agents. Opportunistic side bets by signing up some commission-only sales agents. Assigning sales functions to other departments (we’ve seen R&D doing sourcing).

B2B 98

B2B X-functional Cold Call SQL 98

Sales Hacker

JULY 21, 2021

That thing reps do where they call every lead every day until the customer finally picks up the phone? Circle back” is used as a filler phrase or even as a way to avoid a conversation you don’t want to have right now. Let’s come up with a plan for some quick wins”. By mapping out the steps, you can optimize any function.

X-functional 132

X-functional Sales Strategize Cold Call 132

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. New GA4 fractional, cross-channel web conversions feature on April 18. In the UK, publishers sued Google for $4.2

Retail 116

Retail X-functional Launch Non-Profits 116

ConversionXL

DECEMBER 13, 2022

How to improve A/B test results How to prioritize A/B test hypotheses How long to run A/B tests How to set up A/B tests How to analyze A/B test results How to archive past A/B tests A/B testing statistics How to do A/B testing: tools and resources. For conversion optimization , the main difference is the variability of Internet traffic.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

Search Engine Land

SEPTEMBER 7, 2023

Conversions Here is where you can designate any of your events as conversions. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. You can see the events come in order, and after you’ve set up your own events, make sure those are tracking as well.

GTM 136

GTM Campaign Follow-up Start-ups 136

ConversionXL

NOVEMBER 23, 2015

And on-page surveys can be crucial to deriving insights for conversion optimization. In conversion research, the big goal is still the same with the two types. Web & exit surveys are kind of pop-up boxes that appear to the visitor based on certain rules – like time spent on site, number of pages visited, activity (e.g.

Conversion 72

Conversion Objectives and Key Results X-functional Follow-up 72

Hubspot

AUGUST 8, 2019

Number of conversations. Conversion rate by sales funnel stage (by team and by individual). Percentage of leads followed up with. Percentage of leads followed up within target time range (for example, 8 hours). Percentage of prospects who agree to a conversation. Primary Conversion Metrics.

X-functional 101

X-functional Quota Cross-sell Contract 101

Hubspot

OCTOBER 2, 2017

Rapport is the first step to earning confidence and trust, and it lets the prospect know you're not running the typical conversation between a pushy salesperson and browbeaten prospect. Know when to switch to the sales conversation. Ask follow-up questions. Are they into the conversation? Rapport Building Tips.

X-functional 101

X-functional Sports Prospecting Follow-up 101

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%).

B2B 109

B2B X-functional Pitch Click Through Rate 109

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. Then we became more performance-oriented and measured click to install conversion rate. Which conversion rate should we measure to drive these goals and how can marketers squeeze the data lemon in our optimization efforts? But that’s just not enough today.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

JULY 30, 2018

The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. Conversions. We can say, “95% of the time, our sample results will fall within x% of the actual results in the total population.” This makes reports easier to understand and sum up.

A/B testing 100

A/B testing X-functional Represent Conversion 100

Hubspot

JUNE 13, 2018

To help you implement the most useful tips, aspects, and templates from SPIN Selling, we’ve put together the following guide: Introduction to SPIN Selling. Explicit needs are specific features or functions. Benefits have the highest influence over the purchasing decision, but only when presented near the end of the sales conversation.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101