Martech

JANUARY 15, 2025

Brands will increasingly use creator-driven content to guide audiences seamlessly from trust-building narratives at the top to conversion-focused endorsements at the bottom, said Joseph Perello, CEO of creator marketing platform Props.

Niche 116

Niche B2B Service Retail 116

Sales Hacker

NOVEMBER 15, 2024

HG Insights has been writing market reports for years as the pioneer of tech adoption and market insights and is trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. PCF is about focusing on 1 or 2 high-impact channels. Plus, an analysis of the top 75 trending sales AI tools.

GTM 111

GTM Cold Call Strategic partnership Follow-up 111

ClickFunnels

JULY 21, 2021

Obviously, an elevator pitch is effective if it achieves the salesperson’s desired result: conversion. High-Impact. So it’s important to choose your words carefully and make sure that each word you include is as high-impact as possible. Saying “effective elevator pitch” is a bit ambiguous. Reverse Risk.

Pitch 246

Pitch Appointment E-commerce Real Estate 246

Partners in Excellence

SEPTEMBER 21, 2023

Collaborative conversations are at the core of about everything we achieve in business. They are the core of great coaching conversations. They are the foundation of high impact conversations with our customers. What do we have to do to conduct high impact, collaborative conversations?

Conversion 87

Conversion Construction High impact Trust 87

Martech

DECEMBER 6, 2024

This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. This task is vital to my career.

Angle 130

Angle Objectives and Key Results Education Strategize 130

Highspot

JULY 3, 2025

By consolidating relevant resources into a curated experience through Digital Rooms, go-to-market (GTM) teams can remove friction and build trust with buyers, helping them make informed decisions and move deals forward at their pace. With ready-to-use templates, they can deliver customized, on-brand experiences quickly and consistently.

GTM 52

GTM High impact Trust Meeting 52

Partners in Excellence

JANUARY 26, 2021

. “If it takes so many emails/dials to produce a conversation, to double the conversations, we simply double the emails/dials.” ” Rather than focusing on listening, learning, sharing, we have tools focused on conversational intelligence–but they can’t conduct high impact conversations.

Process 147

Process Sales B2B Quota 147

Hubspot

NOVEMBER 25, 2019

Ecommerce conversion rate is the ultimate top-line metric for online store owners looking to understand if the changes they're making to their site are positively or negatively impacting the number of visitors who eventually become customers. Featured Resource: Ecommerce Conversion Rate Tracker.

Conversion 100

Conversion Angle Agriculture User Experience 100

RingDNA

APRIL 17, 2025

Prompt Favorites helps reps and managers instantly access proven sales prompts, making conversations sharper , more consistent, and more impactful, all within Revenue.io. Even with AI in the mix, too many reps are still relying on memory or gut instinct to drive conversations. And it’s not how you win in high-stakes deals.

Objectives and Key Results 62

Objectives and Key Results UX Follow-up Sales 62

Partners in Excellence

AUGUST 30, 2023

We come into conversations with our own biases, hopes, dreams, beliefs, values, fears, experiences, points of view, and goals. And each person in a conversation brings these factors into the conversation… As conversations progress, things change. People buy from people they trust. People buy from people.

High impact 140

High impact Conversion Trust Up-sell 140

Partners in Excellence

AUGUST 26, 2024

But, unless the customer is very late in their buying process, we typically fail in those conversations. And if we cannot contribute anything more to the conversation, they are doing the right thing. On the face, they might look a lot like the second alternative posed above, but we typically start our conversations differently.

High impact 139

High impact Growth Prospecting Trust 139

Martech

MAY 5, 2025

Pairing medical credibility with platform-native content boosted brand trust and helped CeraVe outperform legacy players in the skincare space among younger demographics. Micro-influencers, though small in reach, often drive the highest engagement and conversion due to their intimate community ties. The lesson?

Campaign 106

Campaign Niche Strategize High impact 106

RingDNA

JUNE 6, 2025

It connects Guided Selling, real-time AI Coaching, Conversation Intelligence , and our Seller Action Hub into a single, integrated motion. that every single conversation becomes a coaching and execution asset. It removes clutter, reduces decision fatigue, and frees reps to focus on conversations that move the needle.

CRM 62

CRM B2B Follow-up Strategize 62

Sales Pop!

JANUARY 25, 2023

According to a study published in the Dallas Business Journal, 92% of consumer trust influencers more than celebrities and traditional ads. In fact, studies from Stackla suggest that 79% of customers said UGC highly impacted their purchasing decisions. Partner with them if you want to boost conversions and improve engagement.

Sales 130

Sales Promote High impact Follow-up 130

Partners in Excellence

APRIL 14, 2017

However, as I listened to many of the presenters and much of the conversation, there was one theme that disturbed me. They engage people in conversations. As sales people we want to engage our customers in high impact two way conversations. Related Posts: Messaging Or Engaging, Where Is The Conversation?

Conversion 62

Conversion High impact Technique Education 62

Partners in Excellence

DECEMBER 15, 2023

We often gauge the quality of our conversations by the responses we get in those conversations. I have learned to gauge the quality of the conversation, the quality of engagement by the questions the people are asking. ” We see the same thing in “coaching conversations.”

Construction 146

Construction Pipeline Gaming Conversion 146

Partners in Excellence

JANUARY 20, 2015

Where micromanagement has little to do with either of those things, and is probably rooted in lack of trust or respect. That they are managing their pipelines well and have high integrity pipelines. It is a collaborative process characterized by shared learning and development, mutual respect and trust. What are you doing here?

Territory 123

Territory Trust Pipeline High impact 123

Partners in Excellence

APRIL 19, 2022

I could hold my own in any conversation, at any level within my banking customers. This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. We could have conversations about what to do, how to solve them.

Customers 140

Customers High impact Prospecting Clients 140

SaaStr

OCTOBER 11, 2024

Customers want structured outputs, repeatability, trust, and high confidence, so for now it’s up to you to find the right model for your specific use case. A fundamental artifact is a doctor’s conversation with a patient. So you really need to go in as a trusted partner. Multimodal models are core to Abridge.

Healthcare 67

Healthcare Manufacturing Legal Negotiate 67

Salesforce

JUNE 19, 2025

This administrative burden limits productivity and diminishes time for strategic, high-impact work, ultimately affecting job satisfaction. Real-time adjustments make amendments effortless, leading to faster deal closures and happier clients who trust the accuracy and efficiency of your processes.

Entertainment 52

Entertainment Pitch Campaign CRM 52

Martech

NOVEMBER 16, 2023

Making Science’s Trust Generative AI integrates capabilities from Google and OpenAI and proprietary data to securely store, validate and optimize outputs from generative platforms, creating relevant content. CallMiner added an in-platform conversational assistance help bot, omnichannel AI-based contact summarization, and more.

Engineering 116

Engineering User Experience High impact Technology 116

Martech

SEPTEMBER 29, 2023

Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation. This is the highest percentage since Cisco began tracking it in 2019.

Technology 129

Technology Technology Government Legal 129

Highspot

APRIL 1, 2025

Learn how AI roleplay removes these barriers, giving you a scalable, data-driven way to manage your team and prepare them for real-world sales conversations that make or break deals. You can experiment with negotiation tactics and tackle tough conversations without worrying about peers or clients observing every misstep.

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Salesforce

JULY 3, 2025

Before you say it’s too complicated, let’s simplify it: sales automation and trusted artificial intelligence (AI) are your secret weapons. Improves your accuracy: Trusted AI reduces human error, ensuring your sales data is always clean and reliable. AI CRM keeps you on track, increasing your response rates and conversion chances.

Technique 52

Technique CRM E-commerce Click Through Rate 52

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Sales Hacker

AUGUST 21, 2019

What you do and say during sales conversations is the most decisive separator between mega-successful salespeople and average salespeople,” says Gong CEO Amit Bendov. To this end, choose empathetic words like “understand” and “appreciate” into your conversation can build a strong foundation for your sales effort. I’ve been there!”. “I

Contract 106

Contract Up-sell Prospecting High impact 106

Partners in Excellence

FEBRUARY 10, 2025

We put all our trust in Sam Waterson as being the paragon of the legal practice and prosecuting the most heinous criminals. And we wouldn’t trust Laurie to suggest we might have a cold. It’s kind of like watching an improv actor, building on the previous conversation–regardless of whether it makes sense, is correct.

High impact 62

High impact Legal Contract Trust 62

Partners in Excellence

FEBRUARY 3, 2014

It’s about creating and finding new opportunities in the account and territory, through high impact prospecting. This is done over a series of conversations, never just one. It’s about building trust and credibility, and maintaining it over time–in short, building a relationship.

Territory 117

Territory Construction B2B High impact 117

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

ConversionXL

SEPTEMBER 17, 2020

Spelling errors and trust: what the research says. If you’re about to drop your credit card information, trusting a website is much more important. also found spelling errors decreased their conversions. Once fixed, conversions jumped by 80 percent. And I’m well aware there are typos in CXL articles: Mistakes happen.

Promote 124

Promote Drivers/motivators Trust Contract 124

Highspot

JULY 9, 2025

Instead of relying on historical knowledge that new reps just don’t have or burying new hires in standardized onboarding decks, AI taps into conversational intelligence —insights pulled from real buyer interactions and call transcripts—to identify skill gaps and build personalized learning paths. Of course, all of this hinges on trust.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. However, direct-response door-buster ads are easily ignored without previously established brand trust. What is hyper-precision targeting?

Campaign 116

Campaign Niche Territory Construction 116

Salesforce

JANUARY 5, 2022

Among the common themes: the continued rise of remote work, an emphasis on employee experience, trusted and responsible enterprises, increased data security, and work automation through AI. Trust is an invaluable – and often overlooked – component of success — Eva Skidmore , vice president of marketing, global public sector.

Government 98

Government Trust Technology Technology 98

Salesforce

APRIL 14, 2025

These programs are built on the concept of word-of-mouth marketing, which uses existing customers trust and credibility to acquire new customers. For SMBs, this trust means sustainablegrowth without the high expense of traditional marketing. To get the best results, its important to track key details throughout the process.

Referrals 59

Referrals Networking Promote Growth 59

Salesforce

APRIL 29, 2025

Benefits: Increases customer lifetime value Reduces customer churn Builds a strong and trusted brand Trailhead: Set Up Your Loyalty Program Reward your customers and keep them coming back on Trailhead, Salesforce's free online learning platform. Focus on high-impact, low-cost marketing strategies like referral programs, and partnerships.

CRM 59

CRM Legal Promote Up-sell 59

Partners in Excellence

SEPTEMBER 11, 2018

We know we must understand the customer business, their markets, priorities, strategies, goals, challenges–engaging them in conversations that are impactful and relevant to them. We know that we have to present the value of our products and services in ways that are impactful and relevant to customers.

High impact 86

High impact Prospecting Trust Presentation 86

Salesforce

FEBRUARY 21, 2024

” And sales reps aren’t the only ones who worry about these conversations. With the right approach and preparation, performance reviews can be an opportunity for sales leaders to foster better communication, clearer alignment, and deeper trust with their reps. Performance reviews can be just as daunting for sales leaders.

Objectives and Key Results 105

Objectives and Key Results Construction Sales Clients 105