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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. The post Retail media networks continue to grow: 2025 predictions appeared first on MarTech.

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Experian rolls out retail media network solution

Martech

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Create audiences: Helps enrich first-party data using Experian Marketing Data or Experian’s Partner Audiences network.

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Retail media networks and advertisers going from guesswork to growth

Martech

Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% However, the opportunity to reach high-intent customers within a retailer’s network is too powerful to pass up. I think from all the conversations with retailers, the momentum and their investment in moving toward standardization is still very strong.”

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Finalize More Year-end Business with Ease

Sales Pop!

Long ago, while in the corporate sales arena for eleven years, my ‘competitive teammates’ were shocked by the sales I brought in at year-end as they sarcastically laughed at my conversations with prospective clients while I was on the phone, believing it was nonsense. Will you have the nerve to reach out to them and wish them a good year-end?

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Improving site speed for conversions: Best of the MarTechBot

Martech

Prompt: Do you care about site speed and conversion? Answer: Absolutely, site speed is a critical factor that directly impacts conversion rates. Research consistently shows that faster-loading websites lead to better user experiences, which in turn can significantly increase the likelihood of conversions.

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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Talk to your network to narrow it down further, and then do another round of research on those. Studies have shown this can boost conversions by anywhere from 10-15%.

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3 tips to maximize your ROI at events

Martech

Duplicates, outdated info and incomplete profiles can seriously hinder your networking efforts. Locate your targets and strike up conversations based on the plan you created. If you want to meet a certain number of people, politely end conversations when necessary by saying, “It was really great to meet you.

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