Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 68

GTM Engineering Customers Cross-sell 68

Salesforce

AUGUST 8, 2024

Today’s marketers need to connect with customers in a more impactful way. Instead of sending the same email to everyone on your list, your messages are tailored based on customer insights like purchase history, browsing behavior, and engagement metrics. Customers today expect more from their inboxes. Absolutely.

Click Through Rate 111

Click Through Rate A/B testing E-commerce Campaign 111

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care. They will choose not only when but where to view and engage with your content.

Launch 112

Launch Cross-sell B2C Represent 112

ClickFunnels

NOVEMBER 15, 2021

Want to get clarity on how to effectively sell online? Your first step is to get the potential customer interested in what you have to offer – that is what marketing is all about. There are two types of marketing: Inbound marketing where you use content to get your ideal customers to come to you. Continue reading….

Lead generation 289

Lead generation Process Cross-sell Up-sell 289

ClickFunnels

JANUARY 26, 2022

Lead Quantity vs. Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? A lead is a potential customer that has: Expressed an interest in your product. Lead to customer conversion rate. What Is a Lead?

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244

ConversionXL

MAY 3, 2017

Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond.

Customers 133

Customers E-commerce Cross-sell Represent 133

SaaStr

APRIL 13, 2025

” Cross-selling generates $5M+ in new monthly revenue – Rippling’s cross-sell motion alone drives over $5 million in net new ARR each month before counting any new customer acquisitions. Seek pricing advantages : Structure offerings so customers save money by buying multiple products from you.

Cross-sell 64

Cross-sell Launch UX Up-sell 64

ClickFunnels

OCTOBER 26, 2021

A sales funnel is the process that a person goes through from first hearing about your company to becoming a customer to becoming a repeat customer. Middle of the funnel (potential customers): You get them interested in your product. Bottom of the funnel (existing customers): You persuade them to buy your product.

Consult 201

Consult A/B testing Cross-sell Sales 201

Martech

OCTOBER 20, 2022

These models will support customer data activation for brands in the automotive, CPG, communications, financial services, healthcare, high-tech, and utilities industries. A car brand can use Unity’s next-best-action models and next-best-offer models to recommend actions for customers based on sales and transaction patterns. Utilities.

Launch 105

Launch Cross-sell Manufacturing Healthcare 105

Search Engine Land

SEPTEMBER 6, 2024

Search is a unique channel because customers tell you who they are in their search queries and path to purchase journeys (i.e., Once you know your target customers and have a good sense of the language you think will connect them to your brand, you can apply these learnings to your search campaigns. Custom segments. Life events.

Click Through Rate 87

Click Through Rate Campaign A/B testing Cross-sell 87

SaaStr

MAY 30, 2024

From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. You want customers to understand the product and pricing and start using it on their own. What PLG Signals Can Sales Use to Sell Software?

Cross-sell 122

Cross-sell Customers Pitch Drivers/motivators 122

Salesforce

NOVEMBER 2, 2023

That’s the beauty of effective cross-selling. It increases the customer’s overall satisfaction, while driving up sales. Here’s how I recommend leveraging this proven sales approach to make existing customers even happier and get you to quota faster. What you’ll learn: What is cross-selling?

Cross-sell 69

Cross-sell Sell Quota Pitch 69

ClickFunnels

JANUARY 28, 2022

A lead is a potential customer who has: Expressed an interest in your product. Leads exist on a spectrum of quality: High-quality leads are most likely to convert to potential customers. Medium-quality leads are less likely to convert to potential customers. You offer the customer a more expensive and more valuable product.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Martech

APRIL 29, 2025

This tool shrinks that cycle into seconds, giving you a working draft you can tweak and launch right away, improving your time to market. ‘Build Your Own’ custom campaigns UI What is it? Why it’s useful: Pixel-perfect designs and advanced personalization are now accessible without custom scripting.

Cross-sell 69

Cross-sell Campaign Appointment Prospecting 69

SaaStr

OCTOBER 8, 2020

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. But — a second product, done right, means your customers are worth so much more. As the years go by, your customers can buy so much more from you.

Launch 105

Launch Product CRM Cross-sell 105

ClickFunnels

SEPTEMBER 12, 2022

The Your First Funnel Challenge is a 5-day online intensive where you get to walk side-by-side with real-world entrepreneurs to launch your first (or next) business idea. On Day 4, we’re going to show you the secrets that top entrepreneurs use to drive tons of their dream customers to their funnels. Jamie Cross. Annie Grace.

E-commerce 244

E-commerce Niche Real Estate Cross-sell 244

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. And then once you've launched, your work has only just begun. How to Launch a Mobile App.

Launch 101

Launch UX Networking Cross-sell 101

ClickFunnels

OCTOBER 18, 2021

Once a potential customer provides an email address in order to get access to your lead magnet, they enter your sales funnel and become a lead. You can also create your own custom solution. A lead magnet is a freebie that you offer to the potential customer in exchange for their email address. This is a less expensive option.

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

Sales Hacker

FEBRUARY 1, 2021

While the link between retaining customers and profitability is pretty well understood, most companies still approach customer retention with piecemeal initiatives. When customers say: “ We are not getting the outcomes we expected ”. “ The final arbiter of value received must be the customer. It’s All About Value.

Customers 100

Customers Contract Cross-sell Account management 100

Martech

SEPTEMBER 16, 2024

Compare that with a traditional industry player that uses martech to deepen customer relationships and create exceptional experiences. Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. Customers feel the enthusiasm and are ready to move on; Details.

Inside sales 246

Inside sales B2B CRM Price 246

SaaStr

MAY 19, 2021

Pretty incredible for a product that just launched in 2014. 121% NRR from 10+ seat customers, 107% overall, ~85% from smallest customers. This is a super-helpful breakdown for anyone selling to customers both smaller and larger. The tiniest of customers may have only 85% NRR. 5 Interesting Learnings: #1.

Legal 144

Legal Cross-sell Government Launch 144

Partners in Excellence

OCTOBER 26, 2016

We are treating customers as a homogenous group, we are segmenting our customers based on industry and markets. We may be segmenting customers based on size (Global, Enterprise, SMB, Consumer). We prospect within a segment–but still aren’t connecting with customers as effectively as we would like.

Customers 100

Customers Minimum Viable Product Cross-sell Launch 100

Salesforce

JULY 13, 2021

Customer service automation is key to efficiency in the contact center. Real customer service automation improvement ensures an automated workflow that people use, and that achieves the time, efficiency, and customer experience improvements you set out to address. Alvin Stokes, chief customer contact officer, Smiledirectclub.

Service 97

Service Process Customers Cross-sell 97

ClickFunnels

JANUARY 27, 2023

How to Build a Sales Funnel For Your Medical Practice How to Create a Winning 6-Email “Indoctrination” Sequence How To Use Email Segmentation To Sell Products and Services How To Start a Weekly Email Newsletter Build A Sales Funnel For Your Medical Practice with ClickFunnels 2.0! This sales funnel has four stages: Bait.

Campaign 209

Campaign Appointment Cross-sell Pitch 209

ConversionXL

SEPTEMBER 3, 2014

“How do you get your customers to do what you want them to do on your website?”. What they really should be asking is, “How do I help my customers achieve their goals on my website while still achieving mine?”. From Customer Personas to Customer Journey Maps. Just 6% say they have excellent knowledge of the customer.”.

Customers 127

Customers Retail User Experience Cross-sell 127

Salesforce

APRIL 2, 2025

When you enable product-led sales and incorporate this approach into your sales strategy guide , companies can acquire customers by letting the product or service drive engagement. This shifts the sales focus from persuasion to value demonstration, making the process more customer-centric.

Product 86

Product Territory Sales Price 86

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Data from Crossbeam shows that ELG is the third-most cost-effective strategy behind customer referrals and inbound sales. So this week’s breakdown on ELG has been a longtime coming. Support on pipeline movement.

GTM 123

GTM Growth Referrals Cross-sell 123

ClickFunnels

AUGUST 22, 2022

It’s something you can package, market, and sell. It’s not as simple as creating a course, crossing your fingers, and waiting for raving fans to knock down your digital door. Identify Your Dream Customer. The first step in any marketing plan is identifying your dream customer. Knowledge is now a commodity.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Highspot

FEBRUARY 3, 2025

Driving successful go-to-market initiatives is no easy featand once launched, understanding how theyre performing can often feel like a guessing game. When customers use Highspot to administer their content, training, and coaching programs, they report an average 14% increase in deal size and 19% increase in rep quota attainment.

Go To Market 52

Go To Market Cross-sell Launch Strategize 52

Partners in Excellence

JULY 8, 2015

Marketing talks about their performance, sales, customer success, product management, engineering, development, finance, manufacturing, HR… Each has metrics and can go through pages and pages of data showing their performance. All of this because we aren’t aligned–cross functionally and vertically within our organizations.

Launch 115

Launch Manufacturing Cross-sell Finance 115

Sales Hacker

MARCH 19, 2020

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. This post is a simple walkthrough of the why and the how behind predictive sales and marketing strategies, and why it all starts with your own customer data. Let’s dig into it.

Growth 104

Growth Customers Referrals B2B 104

Highspot

JANUARY 23, 2025

Sales reps often juggle multiple demandsmeeting quotas, showcasing product value, and forming authentic customer connectionswhich require a healthy mix of soft and hard skills. Soft skills training helps sales teams learn to work well with colleagues and customers. What is Soft Skills Training?

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. The customer journey applies to every software category, and it guides your roadmap with more holistic solutions for your customers. Why share this timeline? It’s much less taxing for employees.

Product 115

Product GTM Cross-sell Commission 115

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 112

Customers User Experience Profit margin A/B testing 112

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue.

Cross-sell 135

Cross-sell Retail B2C Strategize 135

SaaStr

JUNE 19, 2024

In this panel discussion, our group will share exactly how they built and launched frontier AI features, followed by massive adoption. How Sales & CS 4x-ed Glean’s ARR and Top Tips for GTM Cross-Collaboration Strategies with Glean’s VP of Sales and Head of CS. Just a few of the sessions coming: #1. ” #2.

GTM 122

GTM Cross-sell Finance Price 122