Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 110

Cross-sell Drivers/motivators Strategize Promote 110

Salesforce

SEPTEMBER 10, 2024

Over the years, you’ve put a lot of money into your customer service centers. And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. Customer service and profitability go hand in hand.

Service 69

Service Customers Cross-sell Contact 69

Martech

JUNE 11, 2025

Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. Transactional marketing, like a one-time discount code blasted out to the entire email list, was great for lifting MQL counts but not for customer experience, brand building or long-term retention.

Pipeline 113

Pipeline B2B Cross-sell Education 113

Sales Hacker

FEBRUARY 7, 2025

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn.

Price 106

Price E-commerce Cross-sell Profit margin 106

Martech

OCTOBER 22, 2024

Integrate persona-based data for effective lead analysis Personas are like the fictional characters of your ideal customers, crafted from real data and insights. By using persona information for lead scoring, you can ensure that you’re focusing on leads that fit your ideal customer profile. Negative scoring can help with that.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Martech

MARCH 14, 2025

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up! Processing.

Customers 100

Customers Cross-sell E-commerce X-functional 100

Iannarino

JULY 21, 2021

The first reason that message would fail to gain a meeting is that mature businesspeople understand that their partners will have some challenges producing the results they need. His main goal, though, was to sell his solution, something his email made perfectly clear. There is nothing wrong with being an expert on what you sell.

Cold Call 306

Cold Call Cross-sell Gaming Clients 306

Martech

SEPTEMBER 12, 2024

And there’s this, from The Wall Street Journal’s article on AI spending: Now, here are this week’s AI-powered releases: Yext’s Yext Social is an AI-powered social media management solution that manages local customer engagement at scale globally. Meeting Prep Assistant creates a topic-specific agenda with targeted discovery questions.

Cross-sell 114

Cross-sell Construction Legal Contract 114

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Customers 120

Customers Referrals Cross-sell B2B 120

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 80

GTM Engineering Customers Cross-sell 80

Highspot

JUNE 19, 2025

Key takeaways Highly engaged customers tend to stay loyal to companies, spend more on their products and services, and become brand advocates. Sales, marketing, and customer support must collaborate and coordinate to deliver personalized, seamless experiences that foster trust. What is customer engagement?

GTM 52

GTM Customers Cross-sell Contract 52

Search Engine Land

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 72

Cross-sell Drivers/motivators Strategize Promote 72

Salesforce

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Put yourself in the shoes of your customers for a moment.

Trust 105

Trust Service Customers Appointment 105

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer.

Customers 123

Customers Cross-sell Gaming Up-sell 123

ClickFunnels

JANUARY 26, 2022

Lead Quality Build a Value Ladder Sales Funnel Add Upsells, Downsells, and Cross Sells to Each Offer Want Russell To Show You How To Build Your First Sales Funnel? A lead is a potential customer that has: Expressed an interest in your product. Note that the person has to meet both of these criteria to be considered a lead.

Cross-sell 244

Cross-sell Lead generation Pitch Sales 244

Veloxy

MARCH 15, 2023

It is a comprehensive approach that helps organizations increase their revenue growth by aligning their sales, marketing, and customer success efforts with their business objectives. This results in higher customer satisfaction, increased customer loyalty, and improved customer retention.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Salesforce

JULY 18, 2024

How MOL Group went digital to become their customers’ number one travel companion. With AI assistants now automating customer service , writing scripts, and balancing budgets, the business uses of generative AI seem endless. MOL Group studied this data and determined that using AI would help them achieve business and customer success.

A/B testing 98

A/B testing Retail CRM Consult 98

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Customer drives everything in the organization. Just last week, we hosted GTM Fund’s first annual general meeting or a DM for short. And if you’re gonna work with and support those people, um, then these things matter.

GTM 81

GTM Customers Construction X-functional 81

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. Our clientele often come to us for help gaining new customers. Customer Marketing. Customer Marketing. Customer Success. Account Management.

Cross-sell 115

Cross-sell Customers Growth Contract 115

Sales Hacker

DECEMBER 14, 2022

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If Now we all use Zoom for our meetings. The truth is that most sales meetings, online or in person, always were and often still are boring lectures. .

Meeting 117

Meeting Cross-sell Technique Education 117

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 67

GTM Engineering Customers Cross-sell 67

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. Marketers need the big picture when it comes to customer experiences. That’s because all the individual actions that customers take are now seen in context within the entire journey. asked de Quintanilha.

Customers 142

Customers Cross-sell B2B Service 142

Veloxy

AUGUST 10, 2021

But not to worry, the additional free time will allow your employees to spend more time actually selling and connecting with prospects. The same goes for eliminating manual data entry which frees up precious sales time for customer engagement. This also ties with the ability of AI to provide meaningful customer information.

Process 328

Process Sales Technique Pipeline 328

Martech

JUNE 12, 2024

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same. Watch for patterns in page path analysis.

Customers 119

Customers Cross-sell Education Account management 119

Martech

NOVEMBER 8, 2024

A few other tactics to better understand your audience include: LinkedIn groups: There’s a LinkedIn group for whatever you’re selling. This can offer valuable insights into their priorities for you to cross-reference. Identify what these accounts have in common so you can adjust accordingly. What are they discussing?

B2B 126

B2B Objectives and Key Results Cross-sell B2C 126

Veloxy

MARCH 23, 2023

Sales goals are broader, long-term objectives that may include other factors besides sales, such as customer satisfaction or brand recognition. This includes the number of salespeople on your team, the tools and technology they have access to, and the support they receive from other departments such as marketing or customer service.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

ClickFunnels

JANUARY 28, 2022

A lead is a potential customer who has: Expressed an interest in your product. Note that a person needs to meet both of these criteria in order to be considered a lead. Leads exist on a spectrum of quality: High-quality leads are most likely to convert to potential customers. Gave you their contact details.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

Salesforce

JUNE 17, 2025

Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. Track outreach activities, responses, meeting requests, and more, ensuring agents perform as expected and align with sales strategies. Use filtering settings to customize the display.

Sell 83

Sell Territory E-commerce Sales 83

Heinz Marketing

JANUARY 25, 2022

Getting a new customer can be the single most expensive thing your business will do. Your customer list is also one of the most important assets your business has. What is a customer retention strategy? A retention strategy is a plan or process designed to help retain customers after they decide to do business with you.

Growth 109

Growth Customers Repeat business Cross-sell 109

Heinz Marketing

JULY 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Customer success leaders today face an increasingly challenging task of navigating post-sales efforts. Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy.

Customers 98

Customers Cross-sell Growth Lead generation 98

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customers 129

Customers Retail Cross-sell Follow-up 129

Salesforce

OCTOBER 18, 2024

Marketing dollars are wasted if you can’t identify your potential customers. Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. They offer face-to-face interactions, building trust and loyalty among customers. Who is your target audience?

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

SaaStr

JUNE 29, 2025

👉 10 Things Deel Did to Get from $1M to $100M ARR in 20 Months Deel recently announced it had crossed $1 billion in ARR, joining the exclusive club of B2B companies that have reached true unicorn revenue status. Everyone in the support team, our customer success team, is a little bit burned out, including myself.”

60

60

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 111

B2B Growth Customers Cross-sell 111

Salesforce

OCTOBER 15, 2024

In short, sales invoices are like the friendly reminder that helps you stay organized, build trust with your customers, and manage your cash flow effectively. As a receivable transaction, the sales invoice prompts the customer for payment. What you’ll learn: What is a sales invoice? Learn how Revenue Cloud can help.

Finance 104

Finance Territory Price E-commerce 104

SaaStr

APRIL 13, 2025

And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual ! Shared UX : Customers gain “superpowers” by learning one system, making them more likely to buy additional products. And … the top mistakes they made.

Cross-sell 60

Cross-sell Launch UX Up-sell 60