Martech

MARCH 7, 2024

“(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. Google’s ability to control the inclusion of adtech rivals on this list could advantage its adtech services. It was not friendly.

Advertising/ Marketing 115

Advertising/ Marketing Click Through Rate Cross-sell Government 115

Martech

OCTOBER 23, 2023

Antonio Rangel, a California Institute of Technology economist, testified that Google’s defaults discourage users from switching, saying switching to a different search engine is not easy. 12) Google’s lawyer, Schmidtlein, argued in court that the government is pursuing a regressive lawsuit.

Trust 81

Trust Objectives and Key Results Engineering Negotiate 81

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 122

Retail X-functional Launch Non-Profits 122

Sales Hacker

APRIL 16, 2020

As a result, all selling approaches that focus on selling a product or taking an order will fail. Sales enablement is a cross-functional discipline for driving your desired sales results. The related enablement services that should be created and implemented (e.g., How to Approach Sales Enablement. The desired results.

Growth 69

Growth Objectives and Key Results Cross-sell Quota 69

Highspot

JANUARY 2, 2023

Tools and Technology = Make sure you have the tools to be successful with your new strategy. Streamline sales processes cross-functionally across marketing, sales, and sales operations. Luckily, many sales enablement technologies can assist in translating these goals into realistic, measurable KPIs.

Sales 75

Sales Quota Cross-sell Pitch 75

PandaDoc

APRIL 24, 2023

At its core, it means training your sales team to sell as effectively as possible. Sales enablement techniques include using coaching, relevant content, training, and technology to help sales agents onboard, improve their sales skills, and sell more and faster. Datasheets: For use cases and specific product results.

Objectives and Key Results 52

Objectives and Key Results Sales Cross-sell CRM 52

PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling!

Process 52

Process Objectives and Key Results X-functional Sales 52

Highspot

JANUARY 2, 2023

Tools and Technology = Make sure you have the tools to be successful with your new strategy. Streamline sales processes cross-functionally across marketing, sales, and sales operations. Luckily, many sales enablement technologies can assist in translating these goals into realistic, measurable KPIs.

Sales 52

Sales Quota Cross-sell Pitch 52

SaaStr

NOVEMBER 28, 2019

For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Felix : We specialize in data governance and data cataloging. We had interest in technology, a lot of background that of research, like what problem did we really want to solve? Join us at SaaStr Annual 2020.

Growth 74

Growth Territory Government Engineering 74

Sales Hacker

AUGUST 2, 2019

Think relationship selling, sales prospecting, and lead nurturing all rolled into one. If it used to take you 20 calls to find one prospect, how much more would you sell if it only took you 10 calls? It is dangerous to believe that every company can and will buy your product or service.

Contact 68

Contact Referrals Appointment Cross-sell 68

SaaStr

APRIL 16, 2020

We had 200,000 employees and were part owned by the government. It’s a complex technology, but it touches all of us every day. So I got excited about the mission of the company and the opportunity to really up level the marketing story because it is a complex technology. So more than ever, companies need our services.

Cross-sell 75

Cross-sell Objectives and Key Results Campaign Start-ups 75

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. The bag of stuff that I had to sell kept getting bigger. "By What did they do there? Follow @BurrowsMichelle.

Healthcare 73

Healthcare Hospitality Finance Consult 73

SaaStr

JULY 17, 2020

There are some companies that are technology companies that have to do work with them and do target them but that’s not the meat and potatoes of most companies. Then on the other hand or on top of that, the government’s obviously subsidizing a lot of people who are suffering and so they don’t feel-.

E-commerce 74

E-commerce Retail Real Estate Growth 74

SaaStr

FEBRUARY 4, 2020

So I spent five years in nonprofits and public service and 15 years at American Express and Google and the last four years have been at Gusto. They cross referenced a bunch to come up with the teams that performed the highest, were not the smartest people in the room. No big deal. Who was the highest engaged teams? Trust gets shaken.

Drivers/motivators 75

Drivers/motivators X-functional Trust Cross-sell 75

Highspot

NOVEMBER 9, 2023

A digital sales room, often referred to as a virtual sales room, buyer microsite, or a sales enablement platform , is a technology-driven solution that combines various digital tools and resources to streamline and enhance the sales process. Collaborate in Real-Time Encourage real-time collaboration among customer-facing teams.

Objectives and Key Results 59

Objectives and Key Results Objection handling Teamwork Sales 59

Sales Hacker

APRIL 6, 2022

Sales teams often struggle with configuration of price quotes when dealing with complex products or services or large product catalogs. And these manual processes take sales reps away from their most important activity: selling. A better selling experience. 5 benefits of CPQ software.

Cross-sell 95

Cross-sell Contract Price Finance 95

Salesforce

JANUARY 11, 2024

But before you start dreaming of the commission that comes with big-ticket business sales, there’s a lot you need to know about connecting with buyers and influencing their decision to purchase products or services for their companies. In B2B (business-to-business) sales, one business sells goods or services to another.

B2B 59

B2B B2C Manufacturing Government 59

PandaDoc

MAY 13, 2024

Inside sales For agents who engage in remote selling; on the phone, via video call, social media, or email. Training focuses on winning the trust of customers and providing an effective sell. Service sales Focuses on building the customer’s lifetime value (LTV). Field selling For any agents that deal with door-to-door selling.

Objectives and Key Results 52

Objectives and Key Results Legal Cross-sell Sales 52

ConversionXL

AUGUST 12, 2020

Marty Hayes, Online Business Manager for UK Consumers at Dell Technologies, uses data to show people why customer centricity is important and to get people to start questioning opinions: I once worked for an online womenswear retailer, where our target market was fast-fashion-craving teenage girls and young women. So how can data help you?

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

Salesforce

JULY 21, 2021

For example, sales doesn’t share knowledge or data well with marketing; marketing has no knowledge of when a customer has contacted customer service. This three-minute video explains how Salesforce technology brings customers, partners, and your brand together across teams – anywhere. What is Salesforce used for?

B2C 98

B2C CRM Non-Profits Hospitality 98

SaaStr

MARCH 8, 2019

No one trusts the government. The thing that fascinates me the most about them is they’re all effectively selling the same exact product as their predecessor that they disrupted. I think inside of big companies the way they used to sell is you call high. Product really is trying to sell. No one trusts religion.

Cold Call 44

Cold Call Trust B2C Go To Market 44

Martech

OCTOBER 12, 2023

But when the time comes to perform more thoughtful lifecycle marketing, cross-sell new products or resolve marketing-sales-service friction that’s hurting your NPS scores, leaders look for a “single view of the customer” that frequently doesn’t exist. In most cases, it will not.

Customers 120

Customers Objectives and Key Results Cross-sell B2C 120

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

Miller Heiman Group

SEPTEMBER 5, 2019

A formal sales data strategy is a documented framework that collects information from sales technology tools—and it should have executive sales ownership and buy-in. Focusing their coaching and selling efforts. On average, sales organizations use 10 different sales technologies and plan to implement four more this year.

Government 63

Government Cross-sell Territory Finance 63

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Anita Nielsen is a best-selling author and sales performance coach.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

PandaDoc

MAY 24, 2023

Acting as a liaison between the sales team, the marketing teams, the presales department, and even delivery units, they purvey the required training, marketing collateral , software tools, channels, and process improvement ideas to those who sell. Let’s take a look at some of them in greater detail.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Appointment Legal 52

Salesforce

APRIL 20, 2023

They have a clearly articulated purpose of driving a business or technology outcome. It’s the API that converts a piece of software into a building block by enabling governance, manageability, visibility, security, monetization, intelligence, and discovery. They are discoverable, accessible, and manageable.

Transportation 52

Transportation E-commerce Represent Start-ups 52

SaaStr

JULY 15, 2020

There are some companies that are technology companies that have to do work with them and do target them but that’s not the meat and potatoes of most companies. Then on the other hand or on top of that, the government’s obviously subsidizing a lot of people who are suffering and so they don’t feel-.

X-functional 63

X-functional E-commerce Growth Retail 63

Sales Hacker

SEPTEMBER 2, 2020

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. Field sales are great for: Companies with large enterprise or government customers. Companies operating in well-digitized industries (media, IT, finance, professional services).

Inside sales 110

Inside sales Cold Call Contract Price 110

SaaStr

JUNE 10, 2020

And one thing I’ll say about tech companies is that in a time like this what is going to get us out of this is technology. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. What could we afford?

Launch 74

Launch Start-ups Drivers/motivators Pipeline 74

ConversionXL

JUNE 26, 2017

Websites selling different things are different and even if they sell the same products, their target audience might be different. Organize growth into a cross-functional team. Interview customers and tell their success story (with or without your product/service) – How are they successful? Websites are contextual.

UX 85

UX Cross-sell A/B testing Government 85

SaaStr

AUGUST 15, 2020

There is a big set of trends happening right now, which is with the downturn and I tweeted this a while back like at the beginning of the downturn that like every customer is scrutinizing, do they really need this technology or not? We’ve got everything from self-service all the way up to the enterprise. Jay Snyder: Yeah.

Retail 80

Retail Start-ups Drivers/motivators Up-sell 80

PandaDoc

MARCH 7, 2023

This visual aid gives every member of your sales team a big-picture view of the entire selling process. Despite how rapidly technology and lifestyles are changing, the main steps remain the same. You can even contact the new lead with a drafted action plan of how the potential client can use your service and benefits.

Process 52

Process Objectives and Key Results Pitch Legal 52

SaaStr

MARCH 8, 2019

No one trusts the government. The thing that fascinates me the most about them is they’re all effectively selling the same exact product as their predecessor that they disrupted. I think inside of big companies the way they used to sell is you call high. Product really is trying to sell. No one trusts religion.

Cold Call 19

Cold Call Trust B2C Go To Market 19

SaaStr

MAY 27, 2020

On March 27th, so about a month later, the US government passed the CARES Act, which probably you know, stands for the Coronavirus Aid Relief and Economic Security Act, which is now at three trillion dollars. I thought it’s also worth giving you some sense of scale for how much the US government takes in in revenue every year.

Finance 81

Finance Government Price Contract 81

Hubspot

MARCH 18, 2018

Yes, it shares some of the finest insights on technology, venture capital (VC), and emerging businesses, but it does so with fun images that ultimately relate back to the subject -- e.g., the above photo of Oprah that’s been adapted as a meme, since, well, that was the topic of the newsletter. Takeaway for Marketers: Educate Your Buyers.

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

JUNE 12, 2017

Yes, it shares some of the finest insights on technology, venture capital (VC), and emerging businesses, but it does so with fun images that ultimately relate back to the subject -- e.g., the above photo of Oprah that’s been adapted as a meme, since, well, that was the topic of the newsletter. Takeaway for Marketers. What It Does Well.

B2B 0

B2B B2C Angle Electricity 0