ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

Cross-sell 129

Cross-sell Sell Up-sell Real Estate 129

SaaStr

NOVEMBER 17, 2024

So the other day on Workshop Wednesday Andy Wilson, founder CEO of Logikull , and I did a deep dive on what it’s really like selling your company to Private Equity for almost $300,000,000! But growth slowed around $10m ARR to almost zero. You Need 3 Strong Quarters in a Row to Sell to Private Equity.

Legal 114

Legal Cross-sell Negotiate Growth 114

Martech

OCTOBER 22, 2024

The more in-depth and relevant the page (like pricing or case studies), the higher the score. Growth trajectory Companies on a growth trajectory (e.g., Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Martech

JUNE 11, 2025

To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust. When we focus on how people want to buy rather than just what we have to sell, we drive more meaningful MQLs. How do you get there?

Pipeline 113

Pipeline B2B Cross-sell Education 113

Sales Hacker

JANUARY 24, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Too often, businesses treat these as separate domainsone focused on development, the other on selling. The 4 key considerations for aligning product and GTM strategy to drive growth 1. Insight from a $1.3B acquisition by Adobe.

GTM 96

GTM Cross-sell Finance Price 96

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. B2B companies sell their products or services to other companies instead of selling them to customers. selling a different product or upgrading their current product to a new version).

Inside sales 246

Inside sales B2B CRM Price 246

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Claim your tickets today , including a limited number of special two-for-the-price-of-one tickets. Why Ecosystem-Led Growth for GTM? Let’s get into it.

GTM 119

GTM Growth Referrals Cross-sell 119

Salesforce

SEPTEMBER 10, 2024

With AI and data analytics, agents can enhance customer satisfaction while contributing to sales through personalized recommendations, upselling, and cross-selling. This is essential for companies to improve their overall profitability and achieve sustainable growth. the growth over those that don’t.

Service 69

Service Customers Cross-sell Contact 69

SaaStr

MAY 2, 2025

That theyve already tried to sell us multiple times. And almost always at an org where growth in new customer count has slowed. And so the CROs top ideas are (1) raise prices and (2) monetize the base as aggressively as possible. Back in the day, we were the first app on Salesforce AppExchange to cross 1,000 5 star reviews.

Customers 66

Customers Cross-sell Referrals Growth 66

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Heinz Marketing

JUNE 25, 2025

Customer-Led Growth (CLG) requires a new lens for measurement. Traditional funnel metrics like MQLs or pipeline velocity don’t tell the full story of how your best customers drive long-term growth through retention, expansion, and advocacy. What are key metrics for measuring CLG success? CLG metrics focus on post-sale impact.

B2B 52

B2B Cross-sell Referrals Drivers/motivators 52

Salesforce

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Service 105

Service Growth Cross-sell Appointment 105

SaaStr

FEBRUARY 7, 2025

In the latest episode of SaaStr’s CRO Confidential Series, our host Sam Blond sits down with Ron Gabrisko, CRO of Databricks , to unpack the journey from $1M in ARR to crossing $3B ARR at the end of January 2025. These early conversations helped shape Databricks product, pricing, and go-to-market strategy. Talk to users.

Technical Sales 67

Technical Sales Inside sales Cross-sell Account management 67

SaaStr

JULY 24, 2023

So price increases have been the name of the game in SaaS for the past 12 months, in many (not all) cases to help make up for slowing growth: Zendesk up 16% Salesforce up 9% Google Workspace up 20% HubSpot up 12% Webflow up 16% Shopify up 33% Slack up 10% And some of them like Slack and Salesforce hadn’t raised list prices in quite some time.

Price 98

Price Cross-sell Gaming Follow-up 98

SaaStr

APRIL 30, 2025

Churn and Expansion : For existing customers, analyze churn rates, upsell/cross-sell performance, and NRR (Net Revenue Retention). This includes contracts, pricing approvals, and any legal requirements. Focus on actionable insights and prioritize the areas that will have the biggest impact on revenue growth. If so, why?

Cross-sell 69

Cross-sell Pipeline Legal Contract 69

Sales Hacker

JUNE 12, 2024

Strategies for pricing new products and cross-selling within an existing customer base. 25:58) Advice for startups on pricing strategy and identifying core buyer personas. (30:58) 25:58) Advice for startups on pricing strategy and identifying core buyer personas. (30:58)

GTM 121

GTM Engineering Growth Cross-sell 121

SaaStr

MAY 20, 2025

Pricing Model Evolution : HubSpot’s multi-tiered pricing approachfrom free tools to enterprise solutionscreates natural upgrade paths as companies grow, maximizing lifetime value while maintaining strong operating margins (14% non-GAAP operating margin in Q1 2025). Their ecosystem extends their reach globally.

Customers 106

Customers Non-Profits Education Cross-sell 106

Heinz Marketing

FEBRUARY 15, 2022

So wasting time and money on the wrong channels can stall growth potential exponentially. Traditionally, marketing and sales teams qualified leads, but that goes away with product-led growth. Product-led growth hinges on identifying your most valuable customers and keeping them happy as long as possible. Activation Metrics.

Growth 109

Growth Product Referrals A/B testing 109

Salesforce

NOVEMBER 2, 2023

That’s the beauty of effective cross-selling. What you’ll learn: What is cross-selling? See how it works What is cross-selling? Cross-selling is a sales strategy where a seller offers complementary products or services to existing customers, delivering more value while increasing revenue.

Cross-sell 69

Cross-sell Sell Quota Pitch 69

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 99

Growth GTM SQL Strategic partnership 99

Sales Hacker

MARCH 17, 2021

Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step? Combatting missed revenue growth for second-stage startups. 5 revenue growth mistakes second-stage startups make.

Growth 113

Growth Assembly Line Cross-sell Engineering 113

Salesforce

OCTOBER 18, 2024

Consider if your business has the potential for growth by using artificial intelligence (AI) tools and analytics to make data-driven decisions. Track key performance indicators (KPIs) to measure the effectiveness of growth strategies. Food products: Create and sell artisanal foods such as sauces, desserts, or snacks. No problem.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Salesforce

APRIL 2, 2025

Implementing a product-led growth (PLG) strategy significantly increases the likelihood of converting these prospects into paying customers. These insights offer an opportunity for sales teams to tailor their outreach and identify upsell and cross-sell opportunities. Fantastic that’s an essential first step.

Product 86

Product Territory Sales Price 86

SaaStr

MARCH 22, 2023

Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Is there a recipe or formula that will predict the success of a pre-growth, high-potential company? It was inevitable.

Growth 102

Growth Cross-sell GTM Up-sell 102

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price. The solution is “un-marketing.”

Trust 80

Trust Cross-sell Non-Profits Drivers/motivators 80

SaaStr

DECEMBER 19, 2019

Especially as they gear up to cross $1 billion in ARR in 2020. Many see this price point as not scaleable. If you have something great in SaaS, never sell ??. International is 40% of revenues today and a growth accelerator. Without that, growth would have slowed dramatically: 3. Growth is 30%+ at almost $1b ARR.

Cross-sell 145

Cross-sell Price Growth Up-sell 145

ClickFunnels

JANUARY 28, 2022

That being said, the goal of lead generation isn’t to collect as many email addresses as possible, it’s to get the contact details of your dream customers so that you could then sell them your products. Are you seeing steady profit growth every month? Add Upsells, Cross-Sells, and Downsells to Your Offers.

Lead generation 217

Lead generation Cross-sell Profit margin Contact 217

SaaStr

APRIL 13, 2025

” Cross-selling generates $5M+ in new monthly revenue – Rippling’s cross-sell motion alone drives over $5 million in net new ARR each month before counting any new customer acquisitions. Seek pricing advantages : Structure offerings so customers save money by buying multiple products from you.

Cross-sell 60

Cross-sell Launch UX Up-sell 60

SaaStr

JUNE 23, 2025

✨ Lemkin (@jasonlk) June 23, 2025 The $10M-$100M ARR Sprint: How Replit Became the Fastest-Growing “Vibe Coding” App (Or One Of The Fastest) A deep-dive into the AI development platform wars and why Replit’s 10x growth in 5.5 The “Vibe Coding” Gold Rush is Real The numbers are staggering. 2023 : $2.4M

X-functional 83

X-functional Growth Price B2B 83

SaaStr

NOVEMBER 6, 2023

If you’re selling software to SMB merchants and outside of tech like Shopify and Toast and Monday , things are pretty, pretty good, if in some ways still harder than before. If you’re selling sales and marketing software, like Zoominfo, it can seem a lot tougher than 12-18 months ago. So where does this all net out?

Cross-sell 120

Cross-sell Price Growth Gaming 120

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. The Average Public SaaS Company has 35,000 Customers So at some point, you can’t just raise prices and add enterprise editions to keep mixing it up and growing. 45% of HubSpot customers now buy 3 or more products.

Product 138

Product Cross-sell CRM Growth 138

Martech

JUNE 27, 2025

It’s hurting growth for some companies. Up to 40% of Fortune 500 companies don’t have a single growth- or customer-related role in their executive committee, per a 2023 McKinsey study. This results in teams focused on driving short-term wins instead of long-term business growth. The price point is off.

X-functional 62

X-functional Cross-sell Strategize Finance 62

SaaStr

MARCH 24, 2021

Growth Investing: Based on revenue growth. The truth is all startups are valued as growth companies. Yet often growth companies are not generating profits. Investors look at a number called a growth multiple to determine a growth company’s value. 1 Revenue Growth. So how can you assign a value? .

Cross-sell 107

Cross-sell Growth Price Presentation 107

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 124

Customers Government Healthcare Hospitality 124

ClickFunnels

OCTOBER 18, 2021

Meanwhile, agency fees can vary wildly, plus the pricing structures differ – some agencies charge per lead, others per month. Otherwise, your personal limitations will stunt the growth of your business, until you reach the point where it stops growing altogether. How To Calculate Cost per Lead (CPL). But how can you do that?

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

SaaStr

MAY 22, 2024

But — it’s one that is very important to many of us that sell into the enterprise. Given how critical its research is in selling to the enterprise, I wanted to take a look at its business. Given how critical its research is in selling to the enterprise, I wanted to take a look at its business. Not too shabby!

Cross-sell 114

Cross-sell Quota Contract Price 114

Heinz Marketing

MAY 20, 2024

The ideal outcome extends into the advocacy stage, where satisfied customers become brand champions, spreading positive word-of-mouth and potentially leading to upsell or cross-sell opportunities. If one part of the journey doesn’t align, a bottleneck develops and slows the flow of growth. Every role is as important as the next.

B2B 127

B2B Cross-sell Customers GTM 127