Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results

Hubspot

FEBRUARY 21, 2025

Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Table of Contents What is target account selling? How does target account selling work? What is target account selling? How does target account selling work?

Clients

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries. Un-marketing represents this shift prioritizing meaningful connections over short-term sales tactics.

Trust

Martech

JULY 18, 2025

Cross-platform usage: X/Twitter users have the most commonality with Reddit (66.4%) and Discord (69.3%) users. million users, representing about 20% of all X users. Mix up how you present things. Brands like Adobe do this well by using creative examples that spark interest without pushing a hard sell. times per month.

B2B

Salesforce

APRIL 28, 2025

Maybe it was that beautifully presented candle in your feed? Successful SMBs on Instagram dont just sell their products they create immersive brand experiences that keep followers coming back. However, avoid excessive hashtag usage and stick to a few relevant ones that accurately represent your content.

Follow-up

SaaStr

MAY 20, 2025

Monday.com consistently invests in marketing, with sales and marketing representing 48% of revenue in Q1 2025. Create Multiple Revenue Expansion Levers : Successful SaaS businesses need multiple ways to increase customer lifetime valuenew products, tiered pricing, usage-based components, and cross-sells.

Customers

Hubspot

MARCH 21, 2025

Savvy businesses know which organizations pose a threat, present healthy competition to monitor, and may prove a close ally. Independent Software Vendor (ISV) Partners build and sell apps that enhance our softwares capabilities. That includes sharing marketing enablement resources and co-selling support.

Commission

Highspot

MARCH 31, 2025

Whether your team sells direct, through brokers, or with distribution partners, tools like Highspot’s AutoDocs let them customize coverage comparisons or premium breakdowns without touching compliance-critical language. These personalized interactions build trust, improve conversion rates, and create natural opportunities to cross-sell.

Government

ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well. What is cross-selling? Cross-selling is something you’ll be familiar with.

Cross-sell

Anthony Cole Training

SEPTEMBER 21, 2010

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. How to Sell (21). Sales Presentation (7). Sales Presentations (17). Selling (45).

Objectives and Key Results

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. The buyer persona is the fictional personality marketers create that represents a specific type of user who interacts with their brand.

Customers

Anthony Cole Training

FEBRUARY 24, 2012

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. How to Sell (21). Sales Presentation (7). Sales Presentations (17). Selling (45).

Objectives and Key Results

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent

Martech

OCTOBER 5, 2023

It can display frequently bought products to facilitate cross-selling and upselling. Personalization improvements With the introduction of the 10-image carousel, marketers can present more tailored personalized products and subsequently increase revenue.

Cross-sell

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? Irrefutable and revealing, data will ensure your ICP is representative not of a fictitious ideal customer but your actual high-value buyers. What type of accounts do we not sell to? The present is best understood by the past. Validating Your ICP with Data.

Customers

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. This presents a compelling case for a new view of the importance of investing in the service function. Cross-selling : Offering customers related or complementary products.

B2B

Martech

JUNE 13, 2024

Benefits of walled gardens Big tech platforms like Google, Meta and Amazon present undeniable benefits, particularly in terms of scale and sophistication for marketers. Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content.

Cross-sell

ClickFunnels

SEPTEMBER 12, 2022

The secret is something we call “ Hook, Story, Offer “ At the end of this day, you’ll know how to discover your key selling point, relate a story that speaks to your target market, and present your offer in a way that generates lots of sales. Jamie Cross. You gotta represent. Stacey & Paul Martino.

E-commerce

Sales Hacker

NOVEMBER 23, 2020

Sell as a team. Coordinate with cross-functional teams. If you’ve got a room full of reps trying to close those final deals and executives juggling end-of-year priorities, you need to ensure you’re delivering maximum value without taking too much time away from selling activities. Gain executive support. Initiatives/pain points.

Closing

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B

Partners in Excellence

SEPTEMBER 4, 2013

Our job as sales professionals becomes aligning our selling process with the customer’s buying process, moving through the process in a disciplined manner. I think this picture represents a lot of what I see in B2B buying cycles. This presents challenges for sales professionals: How do we know when the customer is going to buy?

Cross-sell

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

Outside Sales

Martech

OCTOBER 20, 2022

If you’re looking for a marketing technology person, you need to sell to them. Honza went through a rigorous interview process that included giving a presentation on himself to showcase his talents. .” . “There’s this assumption there’s going to be tons and tons of people available, but welcome to martech.

Hospitality

Martech

JUNE 27, 2023

Sell, close. This is a classic content marketing play whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, videos and all information intended to help visitors learn and present themselves as their trusted partner in that task. Motivate interaction. Capture visitor data.

B2B

ConversionXL

NOVEMBER 6, 2015

Concurrent campaigns, technical upgrades, holidays, or other significant events might present too much risk. Main problem: understandable, consistent cross-tool reporting. You need someone to put in the time to conduct cross-browser and cross-device testing for each variation before starting the experiment. Sample Size.

A/B testing

Martech

AUGUST 3, 2021

“I personally think that premium video will represent more than half of what will soon (a couple of years) be the trillion dollar pie that is global advertising,” he said. We sell more and more CTV inventory. The pandemic presented some other challenges. Evangelista agrees. Why we care.

Cross-sell

Veloxy

OCTOBER 26, 2023

The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Aligning your personal and professional interests with the medical devices you sell can help you excel in your role.

Healthcare

ConversionXL

NOVEMBER 27, 2018

After booking a meeting with a representative, Segment immediately reassures users that “You’re in Great Company” and offers several success stories and strong social proof : ( Image source ). Pitch an upsell or cross-sell. television), a specific discount on an upsell or cross-sell item makes more sense.

Cross-sell

Hubspot

MARCH 18, 2019

These customers represent a disproportionate percentage of your revenue, refer new prospects to your company, give you credibility in their space -- or all of the above. The difference between key account management and selling. Does your product have upsell and cross-sell potential? The benefits.

Account management

Salesforce

DECEMBER 8, 2022

Challenges like inflation, lingering health scares, and supply chain breakdowns are ever-present. Sales reps spend only 28% of their week selling, down from 34% in 2018. As noted above, tool juggling is one of the reasons reps don’t spend enough time selling. Reps are bogged down with too much manual work. 6 min read.

Cross-sell

Martech

JULY 24, 2023

We always emphasize that your welcome email should meet these qualifications: Represents your brand well. Does it represent your brand’s current look and feel? If you’re selling things without a compelling story, maybe not. This style of suggestive selling has become a common practice. Looks good on mobile.

Cross-sell

Sales Hacker

SEPTEMBER 10, 2018

As you can imagine, that’s a tough sell, especially when you’re at a startup or entering new markets. When considering the responses to this question, maintain compensation alignment between the sales leaders and representatives. True superstar sales representatives need specific, realistic goals to drive their work.

Quota

Salesforce

JUNE 2, 2022

Business Development Representatives (BDR) create about a quarter of the pipeline. They mostly work on existing deals but do represent a small percentage of the pipeline creation. This is where we engage customers and present them with offers like Trailhead links and product demos. They focus on new business. Enablement.

Pipeline

Salesforce

DECEMBER 7, 2022

It takes practice to craft stories that sell a vision to potential customers. Personas are realistic characters who represent key audience segments. physical, social, tech) quotes that represent key insights. Decide the most important audience segments you want the persona to represent. Cross-Team Alignment.

Customers

Sales Hacker

FEBRUARY 2, 2021

Sales representatives can achieve this by advertising their product/service on social media sites such as Facebook and Instagram, blogs, and even podcasts. This information will help you when coming up with the perfect sales pitch that will appeal to your prospect and sell the value of whatever product/ service you might offer.

Sales

Pointclear

FEBRUARY 26, 2013

Our members execute big-ticket cross-border IT services projects. A common cross-cultural misunderstanding in these projects occurs when the service provider gives the customer only good news. Selling depends on relationships, too. Cross-cultural leads are harder to close. Click here to see a clip of her presentation.

Closing