Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries. Using technology and AI, brands can boost productivity, improve collaboration and break down internal barriers.

Trust 85

Trust Cross-sell Non-Profits Drivers/motivators 85

Veloxy

MARCH 23, 2023

We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before. This includes the number of salespeople on your team, the tools and technology they have access to, and the support they receive from other departments such as marketing or customer service.

Quota 246

Quota Profit margin Non-Profits Teamwork 246

Martech

JUNE 12, 2024

We know martech and demand generation strategies work best to engage prospects when brand recognition is present. First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Customer marketing and prospecting are not the same. Watch for patterns in page path analysis.

Customers 124

Customers Cross-sell Education Account management 124

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 143

Sell Cross-sell Drivers/motivators Education 143

Veloxy

MAY 3, 2022

Sales Resources : Sales Calculators Sales Checklists Sales KPI Dashboard Sales Technology Landscape Continuous Learning for Salespeople. Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. Sales Technology Checklists.

Sell 182

Sell Cold Call Tradeshows Cross-sell 182

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137

Sell Cross-sell Finance B2C 137

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said.

Customers 127

Customers Cross-sell Gaming Up-sell 127

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

Partners in Excellence

FEBRUARY 27, 2024

There were a few times in my selling career, I’d have to do deep research to begin to understand trends, challenges and issues facing my customers. I wanted to learn about the impact of declining response time on productivity (I was trying to sell a massive computer system to the credit card processing operations of my customer).

Cross-sell 143

Cross-sell Presentation Drivers/motivators Engineering 143

Martech

OCTOBER 25, 2024

For marketers to succeed with their customer marketing efforts, it’s essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets.

Customers 125

Customers Referrals Cross-sell B2B 125

Highspot

JANUARY 23, 2025

Yet, a rapidly changing landscape of technologies and buyer expectations can outpace professional development and overwhelm even seasoned professionals. McKinsey notes that as intelligent machines take over more physical, repetitive, and basic cognitive tasks, sales reps will need social, emotional, and technological skills to stand out.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Salesforce

OCTOBER 29, 2024

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. The process has evolved with the advent of technology and tools. Presentation: Your presentation is your chance to communicate the value proposition of your offering.

Objectives and Key Results 52

Objectives and Key Results Territory E-commerce Pitch 52

Salesforce

DECEMBER 20, 2024

You can also send content targeted to the buying committee within a company that builds on presentations, pitch decks, and overall messaging. Show how your expertise and technology is evolving, and they’ll reconsider you when their needs change or contract expires. Marketing and sales alignment is crucial for winning B2B deals.

B2B 59

B2B Contract Cross-sell Construction 59

Sales Pop!

JANUARY 5, 2023

In our present world, we hear constant complaints, all across the globe, about being charged inflated prices for goods and services. And much of journalism, a field that once had a great deal of meaning, seems to have wholly lost its search for objective truth in the quest to sell advertising. Bringing Old Principles to Present Day.

Pipeline 212

Pipeline CRM Intrinsic Networking 212

Miller Heiman Group

JULY 25, 2019

Ask yourself these questions: How strong is the adoption of your sales technology stack or other sales operations tools? What kind of investments have you made in reinforcing your sales methodology through coaching or technology? That’s because a formal sales methodology, like Strategic Selling ?

Presentation 68

Presentation Cross-sell Sales Technology 68

Sales Hacker

OCTOBER 11, 2021

To help take some of the pressure off, companies focus on technology investments to help their sales teams increase win rates and accelerate revenue while automating a lot of the tedious, manual processes that prove to be a bottleneck in the sales cycle. But simply investing in technology isn’t enough. Renewal management.

Process 109

Process Cross-sell Contract Negotiate 109

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. Salesforce’s state of sales report shows that sales leaders expect their AI adoption to grow faster than any other sales related technology. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. Joanne Black is one of the leading authorities in referral selling.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Martech

OCTOBER 20, 2022

Martech is an emerging discipline that constitutes the intersection of traditional marketing fundamentals and bleeding-edge technologies. If you’re looking for a marketing technology person, you need to sell to them. How do companies find and recruit people that sit within this intersection? You’re marketing to marketers.

Hospitality 113

Hospitality Cross-sell Represent Technology 113

Highspot

MAY 15, 2020

Doing so requires sales enablement — a must-have function and technology for every business navigating today’s uncertain economic landscape. Sales enablement technology helps marketing teams ensure that all customer-facing roles have access to the same branding, messaging, and content.

Cross-sell 98

Cross-sell Territory Technology Technology 98

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Technique Sales Cross-sell 52

SalesLoft

MARCH 31, 2022

Both the pandemic and full adoption of digital selling have rapidly improved the way that we are looking at workplaces and teams, how we communicate with customers, and ultimately how we sell. We have invested in storytelling workshops for our team in hopes they can share stories the champion will remember when presenting.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Veloxy

NOVEMBER 29, 2021

Companies with access to today’s technology are swamped with data. Yet, how it can shape selling for your company can be revolutionary for you. So, when they get the contact, information from predictive analytics can make their sales presentations more powerful. What is Predictive Sales Analytics? Lead Scoring.

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Salesforce

DECEMBER 8, 2022

Challenges like inflation, lingering health scares, and supply chain breakdowns are ever-present. Sales reps spend only 28% of their week selling, down from 34% in 2018. As noted above, tool juggling is one of the reasons reps don’t spend enough time selling. Reps are bogged down with too much manual work.

Cross-sell 98

Cross-sell Gambling Quota Sales 98

Pointclear

APRIL 3, 2014

Toss the technology. But while technology has forever altered our sales processes, it won’t save our sales careers. Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. Relationships rule in sales.

Cold Call 100

Cold Call Referrals Cross-sell Contact 100

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

OCTOBER 5, 2023

It can display frequently bought products to facilitate cross-selling and upselling. Personalization improvements With the introduction of the 10-image carousel, marketers can present more tailored personalized products and subsequently increase revenue.

Cross-sell 128

Cross-sell B2B User Experience Represent 128

Veloxy

FEBRUARY 22, 2023

This complete guide will explore the importance of field sales, the roles and responsibilities of representatives and managers, challenges they face, tools and technology available to them, job market information, necessary qualifications and skills, salary ranges, and training and development opportunities. What is field sales?

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. Embrace sales technology and analytics Sales technology is among the biggest facilitators that help managers solve the biggest problems that come with outside sales. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

JUNE 27, 2023

Sell, close. This is a classic content marketing play whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, videos and all information intended to help visitors learn and present themselves as their trusted partner in that task. Motivate interaction. Capture visitor data.

B2B 122

B2B Customers Cross-sell Price 122

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. But with the rampant adoption of more data and information, better technology and greater sophistication, we need to rethink. That level of sophistication makes it a journey.

Cross-sell 137

Cross-sell Retail B2C Strategize 137

A Sales Guy

APRIL 23, 2021

As Gap Selling has crossed the milestone of 50,000 copies sold , we are highlighting some of our favorite books to compliment your Gap Selling journey. One of my favorite slides from Gap Selling Training is about value: “Value: as a word doesn’t mean anything. ” – Keenan, Gap Selling Training.

Cross-sell 112

Cross-sell Pitch Engineering Sell 112

Martech

MARCH 10, 2022

As a result, many businesses are trying to reinvent themselves, adapt to new business models and technologies, adhere to new consumer expectations, and keep pace with their competitors. Meaning, what types of e-tailer buyers are present in the ecosystem, and which ones should you be focused on? And that’s where ABM comes in.

E-commerce 113

E-commerce Growth Cross-sell Objectives and Key Results 113

Salesmate

MARCH 27, 2020

Technology has made the mobile device a second office for most of the businesses around the world. This advancement may seem to pose a threat towards the collection and aggregation of data, however, the technology that is used for crunching your customer information has also seen some crucial advancements. Customer’s present.

Customers 123

Customers CRM Contact Customer Relationship Management 123

The 5% Institute

OCTOBER 1, 2020

The sales consultancy industry can be a very lucrative career and business choice, and is only going to increase in popularity as more people move into consulting roles due to business technology disruption. Your competition in the sales consulting space will also be presenting their solutions and products to your ideal clients.

Consult 105

Consult Cross-sell Sales Real Estate 105

Highspot

OCTOBER 14, 2024

Aligning all revenue-generating departments through shared information, data, and technology provides a 360-degree view of the customer journey, preventing disjointed experiences that can put the customer relationship at risk. This could mean regular cross-departmental meetings where teams discuss progress and challenges.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Partners in Excellence

JULY 8, 2015

Marketing presented tremendous data about web traffic, email hits, SEO results, and so forth–but when the Sales exec stood up, his pipelines were drying up, transactional sales were flat to slightly declining—the story was completely different. Yet when taken together, too often, the organization isn’t meeting their goals.

Launch 115

Launch Manufacturing Cross-sell Finance 115