Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. Organizational change: Transitioning to a new model demands more than technological shifts.

Objectives and Key Results 101

Objectives and Key Results Government Technology Technology 101

Martech

FEBRUARY 18, 2025

With data collection at an all-time high, some marketers cross the line, using personal details (e.g., ” That’s marketing that delivers fresh, unique experiences without crossing privacy boundaries. Using technology and AI, brands can boost productivity, improve collaboration and break down internal barriers.

Trust 85

Trust Cross-sell Non-Profits Drivers/motivators 85

Veloxy

JUNE 21, 2022

Before the pandemic, Salesforce found that most customers were demanding a team selling approach to satisfying their needs. Fast forward to today’s post-pandemic business world, and our research shows that sales teams are starting to put the customer experience first—and team (or collaborative) selling is an integral part of that sales plan.

Sell 189

Sell Inside sales Sports Cross-sell 189

Martech

APRIL 25, 2023

The most favored strategy for optimizing for growth this year was marketing to existing customers (cross-sell/upsell; 57%). 35% cited technology as a focus for optimizing for growth. marketing ops and technology was the leading area where more spending was expected. In the U.S., The area most likely to face cuts?

B2B 128

B2B Cross-sell Represent Gaming 128

Heinz Marketing

MAY 20, 2024

This model represents the customer journey in three stages: Awareness & Nurturing: The wide top of the funnel represents the stage where potential customers become aware of your brand and its products. One valuable tool for visualizing the customer journey is the bow-tie funnel. Every role is as important as the next.

B2B 127

B2B Cross-sell Customers GTM 127

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 143

Sell Cross-sell Drivers/motivators Education 143

Salesforce

FEBRUARY 19, 2025

Customer service and sales representatives spend a lot of valuable time trying to answer constant inquiries of where is my order? A world where technology can help provide real-time order updates to both your teams and your customers is a lot closer than you might realize, however.

Manufacturing 59

Manufacturing Cross-sell Represent Inside sales 59

Salesforce

APRIL 10, 2025

As technology advances, what was great yesterday is simply good today. Most of your businesss customer service interactions represent potential value, as defined by increasing brand love, retention, and revenue (for instance, Southwest Airlines ). The goalposts in customer service are always shifting.

Service 106

Service Cross-sell Appointment Drivers/motivators 106

Heinz Marketing

MARCH 9, 2021

The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Since people are naturally drawn towards the newest technologies, VR is the next way to capture customers’ attention. Cost reduction sells itself.

Teamwork 138

Teamwork Cross-sell Technology Technology 138

Veloxy

FEBRUARY 22, 2023

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent 130

Represent Objectives and Key Results Sales Inside sales 130

Martech

MAY 5, 2022

The buyer persona is the fictional personality marketers create that represents a specific type of user who interacts with their brand. Implement personalized cross-sell campaigns. “Cross-selling increases revenue and helps reduce churn,” Naves said. Click here to download!

Customers 127

Customers Cross-sell Gaming Up-sell 127

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. Embrace sales technology and analytics Sales technology is among the biggest facilitators that help managers solve the biggest problems that come with outside sales. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

PandaDoc

MAY 22, 2025

Sales enablement is all about providing sales teams with the content, tools, training, and support they need to sell effectively. Sales enablement fundamentally boosts sales efficiency by enhancing the performance of sales representatives. What is sales enablement? you will set your team up for success. Want to dive deeper?

Sales 52

Sales Cross-sell Finance CRM 52

Martech

OCTOBER 20, 2022

Martech is an emerging discipline that constitutes the intersection of traditional marketing fundamentals and bleeding-edge technologies. If you’re looking for a marketing technology person, you need to sell to them. How do companies find and recruit people that sit within this intersection? You’re marketing to marketers.

Hospitality 113

Hospitality Cross-sell Represent Technology 113

SaaStr

FEBRUARY 2, 2020

But if you want to meet with, interact with, share with, and sell to 5,000+ SaaS and Cloud CEOs (out of 15,000 attendees), SaaStr Annual is the place. Every Functional Area is Actually Pretty Well Represented. CEOs represent 35% of the attendees, which is actually kind of stunning. Let’s take a deeper look: 1.

Cross-sell 105

Cross-sell Represent Meeting Gaming 105

Veloxy

AUGUST 23, 2023

In today’s competitive landscape, the key to success lies in adopting cutting-edge technology. The right tool in the hands of sales representatives can be a game-changer. AI technology can also help improve sales training and outreach strategies for a more comprehensive B2B sales approach. Apollo Drift Smartlead Zoovu Tact.ai

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Martech

OCTOBER 5, 2023

It can display frequently bought products to facilitate cross-selling and upselling. Order placement in the service console Customer service representatives can now place orders for customers directly from their service console without requiring an Order Management license.

Cross-sell 128

Cross-sell B2B User Experience Represent 128

Salesforce

DECEMBER 8, 2022

Sales reps spend only 28% of their week selling, down from 34% in 2018. Sellers want to sell, but they spend more than two-thirds of their time distracted by record keeping, broken processes, tool management, and tasks like data entry and lead management. 81% of sales representatives say team selling helps them close deals.

Cross-sell 98

Cross-sell Gambling Quota Sales 98

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. The problem often begins when marketing strategies favor innovative tactics and technology over gaining a deep understanding of the customer base. The key takeaway? Your relationship with a company is dynamic.

Customers 130

Customers Construction B2B Cross-sell 130

Salesforce

JULY 18, 2022

Affording expenses for a contact center, such as technology licenses and agent salaries, can be challenging for any business. Digital leaders are at the forefront, with 49% of leaders selling through their customer service centers compared to 40% of laggards. Identify your contact center’s expenses. per 3-4 minute direct consumer call.

Contact 98

Contact E-commerce Cross-sell Manufacturing 98

Salesforce

NOVEMBER 18, 2024

Here are some specific use cases: Drive sales performance: AI agents can identify policy renewal and cross-selling opportunities within a producer’s book of business, initiating campaigns with pre-approved, compliant content. However, 85% of customer service representatives at organizations that use AI say it saves them time.

Service 52

Service Non-Profits Territory Trust 52

Martech

JUNE 3, 2022

That represents a compound annual growth rate of 13.7% The centrality of data and the need for updated technology. The most common reason given for replacing technologies was to take advantage of new and better features in a different solution. The latest generation of email technology. billion in 2020 to $14.9

E-commerce 142

E-commerce Technology Technology Retail 142

Veloxy

MAY 24, 2023

It represents the volume of prospects your sales team engages with at any given time. Average Deal Value : This component represents the average monetary value of each deal or opportunity in your pipeline. Value-Based Selling : Emphasize the value and benefits your product or service brings to the customer.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account A business, customer, lead, or prospect a company engages with to sell products or services to. Business-to-business (B2B) A model in which businesses sell products or services directly to other businesses.

Objectives and Key Results 52

Objectives and Key Results Pipeline Cross-sell SQL 52

Sales Hacker

JULY 16, 2020

But look closer and you’ll see Giphy is yet another beneficiary of the Era of the Ecosystem — this paradigm in SaaS where the ability to integrate your technology into other products is just as important as your product itself. As a sales professional, building and co-selling with your ecosystem can help you shake loose new revenue.

Pipeline 118

Pipeline E-commerce Cross-sell Referrals 118

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing.

B2B 122

B2B GTM Cross-sell Cold Call 122

Partners in Excellence

OCTOBER 21, 2022

It seems everything in my feed is dominated by “SaaS Selling.” ” It may be the algorithm–we do have a heavy technology and software client base. It seems everything I read is about “SaaS selling.” ” Is there selling life outside SaaS. But 50% of our clients are in other sectors.

Cross-sell 103

Cross-sell Quota Sales Up-sell 103

Salesforce

FEBRUARY 7, 2022

Even better: OOBO often results in opportunities to cross- and upsell. OOBO solutions provide commerce and service teams with out-of-the-box technology to create integrated, continuous experiences for customers when they reach out for help. Service agents can cross-sell and upsell with OOBO.

Service 97

Service Cross-sell Customers Drivers/motivators 97

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

JUNE 27, 2023

Sell, close. You won’t know their actual names, but you will know the firms they represent. Ecommerce is perfect for selling low-margin replacement parts, financing solutions and warranties. Ecommerce is perfect for selling low-margin replacement parts, financing solutions and warranties. Motivate interaction.

B2B 122

B2B Customers Cross-sell Price 122

Highspot

NOVEMBER 24, 2024

It’s typically a cross-functional initiative between sales and marketing. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better. What Does Sales Enablement Training Include?

Pitch 52

Pitch Technique Sales Cross-sell 52

Martech

SEPTEMBER 24, 2021

But rapid advances in the sophistication and accessibility of relevant data – and in technologies that enable ABM – are now fueling widespread interest and adoption of this approach. ABM isn’t just about acquiring new target accounts, it’s about retaining and growing target accounts through cross-sell, upsell and advocacy programs.

B2B 133

B2B Pipeline Campaign Cross-sell 133

Veloxy

APRIL 11, 2023

It helps eCommerce companies personalize communications, upsell/cross-sell, and reduce cart abandonment rate. Let’s look at what these technologies offer to businesses. Drift offers chatbots that answer customer questions and let people schedule meetings with sales representatives.

Pipeline 130

Pipeline Sales CRM Price 130

SaaStr

MAY 27, 2021

A Pair of Sales Development Representatives. The second pipeline hire should be a mid-level sales development representative (SDR). Once they do, the founder can attend meetings and use their passion and intel of the product to sell. . Sometimes SDRs are referred to as BDRs, business development representatives. .

Pipeline 91

Pipeline Quota Represent Cross-sell 91

Sales Hacker

SEPTEMBER 2, 2020

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. If you sell at a price point north of $50,000 per year, field sales is the perfect go-to-market sales motion for you. That kind of contract size almost always requires an in-person meeting!

Inside sales 130

Inside sales Cold Call Contract Price 130

Heinz Marketing

AUGUST 25, 2020

When you think about how you sell and market your solutions, you might think you’re only addressing a single person – maybe it’s the one who signs on the dotted line; or the person in charge of implementation; or even the end user. It is typically representative of price ranges in the hundreds of thousands to more than $1 million.

B2B 128

B2B Sell E-commerce Cross-sell 128