Remove Cross-sell Remove Service Remove X-functional
article thumbnail

GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 84
article thumbnail

GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 69
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons from going to market with the Solutions team at mParticle

Sales Hacker

Along the way of selling and supporting a product as complex as a Customer Data Platform (CDP), he tackled some of the more common topics go-to-market leaders encounter as they build and scale their customer facing teams. How exactly did we end up with CS functions without commercial focus and ergo CSMs that lack commercial skills?

article thumbnail

8 Must-Have Ecommerce Tools for Rapid Retail Growth

Sales Pop!

Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Platforms like Webfx provide voice search optimization services, which are relatively popular.

Retail 130
article thumbnail

The journey from journalism to SEO marketing expert

Martech

It’s easier to get that buy-in based on being able to show them we are at X, if we do Y and Z we can reach this place in this timeline. I also enjoy the fact that I still get to collaborate and work cross-functionally. It’s a matter of being able to better inform people so decisions are made based on informed paths.

article thumbnail

9 Things You Should Never Say to a Prospect Over Email

Hubspot

We’d already agreed on X price. If we can come down to X price, would you sign today?”. How's your experience with our product/service been so far?". You might be interested in our newest Feature X. ". This ensures you never sell your company or your prospect short. We’d already agreed on X price.

article thumbnail

How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? Set your goals.

UX 126