Martech

DECEMBER 18, 2023

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. Dig deeper: 4 AI categories impacting marketing: Personalized customer journeys 4.

X-functional 126

X-functional Customer Relationship Management CRM Relationship Management 126

Salesforce

AUGUST 18, 2021

Data is the key to great customer experiences in retail — but first it must be accessible. No one knows that better than Karen Beebe, CIO and SVP of Operations at vineyard vines , the clothing and accessories retailer founded on Martha’s Vineyard in 1989. Want more retail leadership insights?

E-commerce 98

E-commerce Retail Technology Technology 98

Martech

DECEMBER 9, 2022

We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber Week in late November. “It’s really about bringing the magic to areas where we have a high concentration of customers,” Garf said. Why the World Tour? 2% globally).

Retail 122

Retail Construction Referrals Gaming 122

Salesforce

SEPTEMBER 30, 2022

A labor shortage , inflation , and ongoing supply chain challenges are set to make the holiday season less festive for retailers and consumers alike. By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one phone call. Tip #1: Give service employees the full customer view.

Service 98

Service Retail Customer Relationship Management Repeat business 98

Salesforce

SEPTEMBER 10, 2024

That’s especially true as many consumers are making decisions based on price, and most retailers are pushing price increases back on brands. Agents should have the same holistic view of customer interactions , via your customer relationship management (CRM) platform, as the sales, marketing, and account management teams.

Service 69

Service Customers Cross-sell Contact 69

Salesforce

SEPTEMBER 1, 2021

To meet demand during peak season, retailers need to adapt the store to become an extension of the digital experience. With in-store associates predicted to fuel growth no matter where a customer’s journey starts, retailers are investing in tools that upskill employees, enhance fulfillment, and more. Are you ready?

Retail 90

Retail Customer Relationship Management Relationship Management Service 90

Salesforce

JULY 5, 2022

Retailers, for their part, are using digital communication such as online chat in dramatically larger numbers than ever before in order to mitigate unavoidably choppy customer experiences. Why should consumer goods companies take a page from the retailer’s or delivery app playbooks? What proactive service looks like.

E-commerce 98

E-commerce Manufacturing Retail Customer Relationship Management 98

Salesforce

JUNE 5, 2025

AI understands the intent and finds the right answer, whether its inside a customer relationship management (CRM) or on a digital storefront. Answering customer questions 24/7: Chatbots have come a long way. Making search feel more human: People can simply ask for what they need in plain language.

CRM 52

CRM Customer Relationship Management Retail Start-ups 52

Salesforce

JULY 7, 2022

With this information, you could improve every customer interaction with your brand. That’s the power of customer feedback done right. Satisfying interactions lead to deeper customer relationships and greater loyalty: 94% of retail customers say a positive customer service experience makes them more likely to make another purchase.

Customers 98

Customers Retail Territory Customer Relationship Management 98

Martech

MAY 19, 2022

70% prefer to manage loyalty programs via app. 26% Top 150 retailers and restaurant chains have a dedicated loyalty app. 28% Retailers and restaurant chains send gifts, offers or discounts on special occasions 75% prefer instant discounts/redemptions. 48% Retailers and restaurant chains offer some form of personalization.

Retail 114

Retail Promote Customers Service 114

Martech

MAY 24, 2024

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. Retail marketers are always looking to increase their revenue per customer.

B2C 117

B2C A/B testing Retail B2B 117

Martech

SEPTEMBER 8, 2021

Thomas Prommer, a marketing and technology consultant, acts as senior technology advisor for a $500-plus million retail company. He sees this trend toward modular ecosystems picking up steam in organizations that favor innovation, like retail and media, compared to industries like finance that tend to lag. This is MarTech.

CRM 142

CRM E-commerce Objectives and Key Results Retail 142

Salesforce

SEPTEMBER 11, 2023

To address these challenges, you can harness the power of first-party data — information that comes directly from the customer. First-party data is usually captured by a customer relationship management (CRM) system that helps collect, structure, and analyze data easily. Take a clothing retailer, for example.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Hubspot

SEPTEMBER 25, 2019

Improve your communication skills by asking colleagues and customers for feedback on your ability to actively listen and provide helpful recommendations. The ability to use a CRM (customer relationship management) is an essential skill for salespeople. Customer-centric mindset. Retail sales experience.

Retail 101

Retail CRM Sales Up-sell 101

Salesforce

MARCH 31, 2022

With Mulesoft, providers can use application programming interfaces (APIs ) to pull critical customer information into a single platform. Customer relationship management (CRM) plays a natural and critical role here. Solutions like Salesforce Customer 360 help consolidate data across systems onto a single platform.

Service 98

Service Customers Entertainment Sports 98

Salesforce

APRIL 17, 2025

Enter AI and Agentforce for Consumer Goods , which are quickly changing the way consumer goods companies engage with their customers. Learn more about: Understanding agentic AI Agents for sales Agents for key account management Agents for retail execution Agents for customer service Are you ready to build agents for your consumer goods brand?

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

Martech

SEPTEMBER 16, 2022

This lets retailers take a headless approach to commerce while offloading the management of site hosting, security and scalability. Users can create and deliver flexible, custom commerce experiences to any device or application without additional expensive architecture.

Retail 114

Retail Technique Sales Launch 114

Salesforce

MARCH 7, 2024

If you’re a large fashion retailer with an upcoming sale on sneakers, you can send that announcement exclusively to the segment of your audience that has shown interest in athletic footwear. If it’s wintertime, a clothing retailer might segment their audience by sending promotions to customers in extra cold regions.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL Promote 114

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. Customer segmentation. Retail and e-commerce. Automated data entry.

CRM 98

CRM Agriculture Hospitality Healthcare 98

Martech

JANUARY 31, 2023

As a national retailer, Big Lots faces challenges that affect many other brands and competitors due to the changing identity landscape and rising customer expectations. To deliver relevant customer experiences, they decided to put a roadmap in place to align organizational teams and connect customer data.

Customer Relationship Management 96

Customer Relationship Management Retail Technology Technology 96

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Their retail customers range from mom-and-pop liquor stores and restaurants to grocery stores and casinos.

E-commerce 137

E-commerce Customers B2C CRM 137

Heinz Marketing

APRIL 18, 2018

The importance of retail strategy cannot be overstated. A powerful one maintains great relationships between a business, its employees, and its customers. Side note: it becomes even more important when you are dealing with customers online who aren’t privy to the same senses or experiences one would in person!).

Retail 46

Retail Customer Relationship Management E-commerce Relationship Management 46

Salesforce

MARCH 20, 2025

These capabilities help to gain insight into marketing campaigns, check customer engagement, track performance, and measure return on investment (ROI). For example, if you’re a retail business owner, you can use a cloud-based system to manage sales and access back-office features from any browser.

Technology 81

Technology Technology CRM Campaign 81

Salesforce

FEBRUARY 26, 2024

It shows up as a conversational AI interface integrated with your everyday workflow, whether it’s a customer relationship management (CRM), email, or other system specific to your industry. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. The best part?

Retail 89

Retail CRM Contract Gaming 89

Martech

DECEMBER 14, 2023

Case study: Transforming martech in a fashion retail company In this illustrative case study created from real-world consulting engagements, StyleBoutique, a made-up fashion retail chain, faced challenges with a disjointed marketing technology stack, including: Ineffective email marketing.

Strategize 96

Strategize Technology Technology Retail 96

Salesforce

SEPTEMBER 14, 2021

Get inspired by stories from Trailblazers like Boston Scientific and check out demos to see how the Salesforce ecosystem can help you work smarter, not harder, for your customers. When it comes to connecting your marketing data, having a customer relationship management solution isn’t enough.

Growth 98

Growth Cross-sell Customer Relationship Management Retail 98

Hubspot

JUNE 7, 2016

In order to have a successful e c ommerce site, online retailers have to choose the right platform. For many retailers, open source platforms are the way to go, offering undeniable freedom, flexibility and scalability. Retailers must consider the technological scope of their team before they go to open source. Technology.

Retail 57

Retail Customer Relationship Management CRM Relationship Management 57

Salesforce

JUNE 25, 2025

And, again, AI-powered customer relationship management (CRM) can help refine your SOM by predicting which customers are most likely to convert and optimizing marketing spend. Just get started.

Manufacturing 52

Manufacturing CRM Retail Territory 52

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A

Campaign 98

Campaign E-commerce Customers Retail 98

Salesforce

OCTOBER 25, 2021

Whether you are in wealth management, retail banking, or insurance, financial institutions need seamless access to the right data in context — and the ability to act on that data. Simply put, you need workflow orchestration right in your CRM (customer relationship management platform).

Service 98

Service Process Customer Relationship Management CRM 98

Salesforce

NOVEMBER 11, 2022

Carter leads sales for Mastercard Data & Services in North America, managing a team of more than 100 people and driving revenue across Insights & Analytics, Test & Learn, Consulting & Innovation Services, and Loyalty & Engagement. Carter leads client relationships with issuers, retailers, manufacturers and more.

Finance 98

Finance Networking Manufacturing Customer Relationship Management 98

Martech

APRIL 15, 2024

Even though Stanley Black & Decker is very much a B2B company, it understands that it can generate demand on behalf of its distributors and retailers. You’re selling to distributors or retailers, but that doesn’t mean you can’t have marketing initiatives directed at stimulating demand among consumers.

CRM 111

CRM Retail Technology Technology 111

Hubspot

JUNE 29, 2015

Book an appointment or walk into any Origins retail location. CRM -- or customer relationship management software -- is essential for businesses with customers or clients. In situations like these, the Origins 20-minute mini facial and skincare consultation is the perfect solution. 4) CRM Software.

Education 78

Education Retail CRM Appointment 78

Sales Hacker

DECEMBER 6, 2021

You can customize almost any customer relationship management (CRM) system to support your organization’s sales funnel. But the best CRM for you is the one that can map to the processes in your sales funnel using the smallest amount of custom development. How to know whether you need Salesforce or not.

CRM 104

CRM SQL Government Customer Relationship Management 104

Salesforce

APRIL 29, 2022

Each customer expects personalized engagements and tailored offerings. That makes a single view of the customer critical. A customer relationship management (CRM) system designed for the energy and utilities industry creates a single source of truth. Gain a competitive edge with utility customer satisfaction.

Technology 98

Technology Technology Customers Cross-sell 98

Salesforce

AUGUST 30, 2021

Their business model differs from companies that succeed by understanding their customers (retailers, product developers, etc.). But the utilities’ shifting business model needs to embrace this deep, ethnographic-type research to shape how to serve and communicate with customers. That’s not to say this is easy to do.

Transportation 98

Transportation Customers Strategic partnership Electricity 98

Salesforce

JUNE 10, 2024

This ensures your messaging stays consistent across all channels, no matter how a customer interacts with your brand — chatting on your website, clicking on an ad, talking to a sales rep, or via email. Let’s see how personalized marketing done right can keep your customers coming back for more.

Customers 122

Customers Promote Campaign Price 122